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Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt  as he breaks down the tactical elements that determine a campaign's success from television ads to digital outreach. Discover the importance of understanding voter sentiment, and learn how to frame messages based on comprehensive research.

Ever wondered what it takes to manage the nitty-gritty details of political events? Matt shares his firsthand experiences of working with local officials and the meticulous planning required to ensure campaign events run seamlessly. From building crucial relationships with mayors and governors to the unsung heroism of advance teams, Matt’s stories shed light on the complex logistics and attention to detail behind the scenes.

Gain invaluable lessons from the high-stakes world of political campaigning. Matt reflects on the intense, fast-paced nature of managing presidential and statewide campaigns, highlighting the necessity for rapid adaptation and coordination. Explore how these experiences provide a rigorous training ground for future endeavors. Don't miss Matt's insights on public relations trends and his inspiring journey in establishing Publitics. This episode is packed with expert knowledge and practical advice for anyone passionate about political campaigns and public relations.

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Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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