In this episode Zach makes recommendations on how to choose your business partner and provides 5 tips on building an efficient website 

1. {00:23:00-02:14:00}Website: Your website is the soul of your business and having the right call to action that guides your customers or clients to your desired outcome is a crucial step whether you are a B2B or a B2C. 
2. {02:17:00-03:59:00}Devices: A responsive website is an approach to web design where all web pages render well on a variety of devices, window- and screen-sizes. Also known as mobile-friendly, a responsive website displays well on mobile, tablet and desktop devices, allowing your customers and clients to seamlessly go through the process wherever they are. 
3. {04:00:00-05:13:00}CMS: Stands for content management system and at Exults we like to use WordPress. It’s an open source platform, which means it will grow with your business. Wordpress’s WooCommerce extension is an ideal choice for e-commerce businesses. 
4. {05:15:00-06:55:00}Cost: Your website is your business so let’s think of the “cost” as an investment instead, which must be made. 
5. {06:58:00-08:59:00}What to look for in a partner? Choosing your business partner and an agency to work with is an important decision so make it carefully. Are they responsive? Experienced? Do they have your best interest in mind? 

Links: 

1. https://wordpress.com

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