Digital Marketing With Zach Hoffman

In this episode, Zach discusses Exults’ upcoming attendance at the International Builders' Show (IBS) and what services exults can bring to the exhibitors attending the event. IBS is the nation's premier residential housing construction trade event for manufactures and suppliers of home construction products and services. 

The event will be taking place on February 8-10th in Orlando, Florida. 

Our Motto - “Exults drives excellent results”

Exults will have a booth set up at the event where the team is going to be ready to audit and have constructive conversations about how we can get your business to the next level. 

Exults will be able to do an analysis of your company’s presence online as well as your competitors. 

Identifying if your marketing efforts are bringing in the necessary objectives of your company and return on investment. Exults will be able to teach you along the way on why it’s important to invest in the right market strategy and a company that will put in the work.

Links:

IBS: https://www.buildersshow.com/

Connect with us:

• Website: https://www.exults.com
• Instagram: https://www.instagram.com/_exults/?hl=en
• Linkedin:https://www.linkedin.com/company/exults
• Facebook: https://www.facebook.com/Exults/
• Twitter: https://twitter.com/exults
• Blog: https://www.exults.com/blog/

AHR Expo 2022 is coming to Vegas from January 31 to February 2 featuring more than 1650 exhibitors. In this episode Zach discusses the main pain points faced by the HVAC industry and opportunities available for these businesses through the world of digital marketing.

Some of the topics include:

How Covid-19 has impacted the supply chain in the HVAC industry

How to optimize your business through systems integration

How Digital Marketing can help with lead generation, brand awareness, online ranking, social media presence, website development and more

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach dives into the world of NFTs, a popular topic with several major brands jumping on board. In this episode, he will cover

1. The basics of NFTs
2. The viral successful NFT campaigns
3. How businesses use NFTs
4. (1:05)
5. (3:04)
6. (3:36)

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach provides insights on the importance of Digital HR. Having a great careers page and social presence. Depending on the field you are hiring for, consider how the target market behaves online, what social mediums they use, and craft your careers message accordingly. 

1. Onsite Presence: Control your HR messaging on your site to effectively target the market you are trying to recruit. 
2. Social Media Presence: LinkedIn presence is critical and is a great reflection of your organization. It requires continuous updating and engagement. 
3. Implementation Challenges: Recruiting the right talent is a challenging task so making sure you are allocating the right resources is essential. Focus on updating the career information to allow people to discover career opportunities on your website. 

Links: 

Glassdoor: https://www.glassdoor.com

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach Hoffman, CEO, and Founder of Exults discusses several different ways to improve your digital marketing strategy and areas to focus on to see improved results. 

1. {00:46:00-03:35:00} Dynamic areas of your digital marketing assets - website, social posts, and search results 
2. {03:39:00-05:05:00} Enhancing your search coverage, messaging, and search results coverage
3. {05:08:00-08:57:00} Asset development -videos, images, podcasts, and the metaverse 
4. {09:00:00-10:45:00} Bringing it all together

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach discusses what the metaverse and CryptoVoxels are, how they are being used today, and provides some tips on how you can use them for your brand. 

1. What is the metaverse?
2. What are the multiple metaverses out there?
3. What is CryptoVoxels?
4. Things to do in CryptoVoxels
5. Things to consider when looking to build in CryptoVoxels 

Links: 

CryptoVoxels: https://www.cryptovoxels.com/ 

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

The following seven tips will help you in your efforts to program software to improve your processes, establish timelines and manage expectations. 

1. Programming & Development: properly developed software significantly improves the process, reduces manpower, and allows you to focus on other areas of the business. 
2. Effect on the business: take the focus away from tasks that should be automated and place it on client relationships and acquisition. Eliminating simple tasks will allow people to focus on business expansion. 
3. Procedures: reevaluate your procedures and eliminate non-essential tasks to optimize the process.
4. Timelines: developing software takes time, resources, and patience. It requires continual testing, optimization, scoping, and establishing milestones. 
5. Planning: choose an experienced partner to write a proper plan which is a key component of your success. Look for API, CSV database. 
6. Expectations: choose the right partner, set your goals, and establish expectations. It will take time, resources, testing, demos, and ongoing improvements.  
7. Improvements: always look ahead. Evaluate the first phase, identify areas for improvement and gather ideas for the second phase. 

Links: 

https://www.exults.com/services/website-design/portfolio/

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach lists 6 main social media platforms and how each can benefit your business depending on your target audience. 

1. Facebook: This platform offers a lot of interaction, engagement and content made for and by users. The majority of Facebook users are in the older category including baby boomers, but there is still a lot of buying power that’s held by a younger generation. 
2. Instagram: It’s heavily focused on light, bright, and positive content and the majority of the buying power lies with the younger female users. It’s shifting towards video content in order to stay relevant and compete with TikTok. 
3. Twitter: Allows people to access information quickly. The demographics tend to lean towards an older population. The circulating information may be controversial, but having a voice on this platform can still benefit the business. 
4. Youtube: Can significantly influence decision-making based on the perception of your business. The content tends to be light, fun and informational with the majority of the users in the younger segment. 
5. TikTok: The algorithm utilized by TikTok allows the content to go viral easier placing it in front of millions of eyes at once. 
6. Snapchat:  Shorter content lifespan with the younger population being the majority of the users. 

Links: 

https://www.exults.com/services/social-media/social-advertising/

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode, Zach talks about content creation and formats to appeal to your target audience and build brand identity. 

1. Video: allocate resources to create quality video content on your social media platforms
2. Imagery and graphics: produce your own photography and graphics and avoid utilizing overused stock images. 
3. Content and format: content comes in many forms including video, imagery, text, PDF, case studies, and audio. Choose content that appeals to your target audience. 
4. Podcasts: this audio content can be consumed at any point in the day and is a great way to connect and engage with potential consumers/customers. 
5. Tools and widgets: these can be individually created for your business to benefit your target audience. Example: disavow tool. 

Links:

https://www.upwork.com - freelancers for your photography, content and design needs

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode Zach talks about the importance of your PR and digital presence providing 7 recommendations on how to establish authority and utilize social spheres.  

1. Sculpting Search Results: Sculpting the results you want to see is possible. These results can include your website, social profiles, search results, reviews, awards and articles. Keep in mind that your website should always rank the highest. 
2. Articles and Awards: Focus on trends, growth in your industry or new hires as a way to pivot your business and turn these into articles. Register and apply for awards as these are great indicators of established trustworthiness in the industry. 
3. Google Search Console: A great tool to assess the health of your website. Google will provide specific tactics and strategies that will help you manage your information and ultimately rank higher. 
4. NAP listing: It’s your name, address and phone number across the internet. Google wants consistency and repetition. Yext or Moz local are great tools to help you control the NAP of your business across the web. 
5. Backlinks: Utilize backlinks to rank higher by reaching out to third parties on your own or through an established vendor. 
6. Social Sphere: Focus on the social profiles that are right for your business and your target audience to make sure google is indexing the most relevant and updated content.  
7. Digital public relations:  You can create microsites and landing pages by repurposing the content that you already have and focusing on the different aspects of your business such as community engagement or career pages. 

Links: 

1. https://www.yext.com
2. https://search.google.com/search-console/about

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/