In this episode Zach makes recommendations on how to choose your business partner and provides 5 tips on building an efficient website 

1. {00:23:00-02:14:00}Website: Your website is the soul of your business and having the right call to action that guides your customers or clients to your desired outcome is a crucial step whether you are a B2B or a B2C. 
2. {02:17:00-03:59:00}Devices: A responsive website is an approach to web design where all web pages render well on a variety of devices, window- and screen-sizes. Also known as mobile-friendly, a responsive website displays well on mobile, tablet and desktop devices, allowing your customers and clients to seamlessly go through the process wherever they are. 
3. {04:00:00-05:13:00}CMS: Stands for content management system and at Exults we like to use WordPress. It’s an open source platform, which means it will grow with your business. Wordpress’s WooCommerce extension is an ideal choice for e-commerce businesses. 
4. {05:15:00-06:55:00}Cost: Your website is your business so let’s think of the “cost” as an investment instead, which must be made. 
5. {06:58:00-08:59:00}What to look for in a partner? Choosing your business partner and an agency to work with is an important decision so make it carefully. Are they responsive? Experienced? Do they have your best interest in mind? 

Links: 

1. https://wordpress.com

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

In this episode Zach provides 6 helpful tips on how to improve the health of your website by focusing on the following categories: 

1. {00:22:00-01:28:00} Google Search Console: Search console allows webmasters to check the overall health of their websites. The tools and reports provided help you to measure search performance, fix indexing issues, optimize visibility, and improve rankings. 
2. {01:30:00-2:30:00} Usability and AI: Google Search Console will also examine the usability of your site. Keep in mind that making your website mobile, desktop and tablet friendly is crucial to your success. 
3. {02:31:00-03:40:00} Site Speed: To check the speed of your website which ranges from 0-100, use GTMetrix. You’ll see helpful tips on how to improve your score, which should reach at least 60-70 points.  
4. {03:41:00-05:28:00} Crawlability: One important tip to keep in mind is that your homepage should always rank higher than your interior pages. Use Google Search Console to analyze the crawlability of your site.  
5. {05:32:00-07:15:00}Content: Examine your website continuously to provide the most updated content to remain relevant and authoritative in your field. One question to ask yourself is “Is my website communicating my value proposition effectively?” 
6. {07:17:00-08:57:00}Backlinks & External Noise: Receiving traffic from other pages that are relevant to your field especially from authoritative websites is a great way to show Google that your content is beneficial, accurate and in demand. Press releases are a great tool and we like to use the EIN newswire. 

Links: 

1. https://gtmetrix.com
2. https://www.einpresswire.com
3. https://search.google.com/search-console/about

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/

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