In this episode Zach provides 6 helpful tips on how to improve the health of your website by focusing on the following categories: 

1. {00:22:00-01:28:00} Google Search Console: Search console allows webmasters to check the overall health of their websites. The tools and reports provided help you to measure search performance, fix indexing issues, optimize visibility, and improve rankings. 
2. {01:30:00-2:30:00} Usability and AI: Google Search Console will also examine the usability of your site. Keep in mind that making your website mobile, desktop and tablet friendly is crucial to your success. 
3. {02:31:00-03:40:00} Site Speed: To check the speed of your website which ranges from 0-100, use GTMetrix. You’ll see helpful tips on how to improve your score, which should reach at least 60-70 points.  
4. {03:41:00-05:28:00} Crawlability: One important tip to keep in mind is that your homepage should always rank higher than your interior pages. Use Google Search Console to analyze the crawlability of your site.  
5. {05:32:00-07:15:00}Content: Examine your website continuously to provide the most updated content to remain relevant and authoritative in your field. One question to ask yourself is “Is my website communicating my value proposition effectively?” 
6. {07:17:00-08:57:00}Backlinks & External Noise: Receiving traffic from other pages that are relevant to your field especially from authoritative websites is a great way to show Google that your content is beneficial, accurate and in demand. Press releases are a great tool and we like to use the EIN newswire. 

Links: 

1. https://gtmetrix.com
2. https://www.einpresswire.com
3. https://search.google.com/search-console/about

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6. Blog: https://www.exults.com/blog/

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