In this episode, Zach talks about content creation and formats to appeal to your target audience and build brand identity. 

1. Video: allocate resources to create quality video content on your social media platforms
2. Imagery and graphics: produce your own photography and graphics and avoid utilizing overused stock images. 
3. Content and format: content comes in many forms including video, imagery, text, PDF, case studies, and audio. Choose content that appeals to your target audience. 
4. Podcasts: this audio content can be consumed at any point in the day and is a great way to connect and engage with potential consumers/customers. 
5. Tools and widgets: these can be individually created for your business to benefit your target audience. Example: disavow tool. 

Links:

https://www.upwork.com - freelancers for your photography, content and design needs

Connect with us:

1. Website: https://www.exults.com
2. Instagram: https://www.instagram.com/_exults/?hl=en
3. Linkedin:https://www.linkedin.com/company/exults
4. Facebook: https://www.facebook.com/Exults/
5. Twitter: https://twitter.com/exults
6. Blog: https://www.exults.com/blog/