Sharing statistics usually accomplishes one of two things - proves your point or loses your audience. I LOVE using statistics to tell a story. 

The goal is to make people think “wow”.  Depending on the point you’re trying to make you want them to either think “wow that’s a lot” or “wow that’s not very much” or “wow that’s almost the same”.

How do you do that?

(1) Keep the stats close together in the content.

(2) Try to make it as apples to apples as possible.

(3) Translate the stat into terms they can understand.

(4) Give them a visual.  <---- That’s for extra credit!

Let’s take the next 10 min to talk through a few examples.