Starting a Business After 40? Hell Yes, You Can.

Hey, friend—have you ever thought, "I’d love to start my own business, but I think I missed my shot?"

Let me stop you right there.

I’m Sonia Roselli, a 56-year-old esthetician, makeup artist, and skincare formulator with 30 years of beauty experience—and guess what? I started my skincare brand at 46.

So if you’re out here thinking it’s too late, or you don’t know where to start, or you’re feeling stuck because the internet makes it look like you have to be 25 and dancing on TikTok to have a business—I’m here to tell you… you are right on time.

👉 Come sit with me, grab a (virtual) snack, and let’s talk about:✔️ Why starting a business in your 40s, 50s, or beyond is actually the best time to do it✔️ How I went from bridal makeup artist to skincare CEO—without a business degree or investors✔️ The biggest mistakes new entrepreneurs make (so you can skip that nonsense)✔️ How to build a beauty business, e-commerce brand, or side hustle without selling your soul to social media✔️ The real, unfiltered truth about running a business (it’s not all highlight reels and six-figure months)

If you’ve been Googling “How to start a business after 40” or “Is it too late to become an entrepreneur?”, let’s settle that once and for all—you are not too late, you just need a game plan.

📩 Come hang out on my Substack for unfiltered talk on beauty, skincare, and business—plus snacks! It's free to become a subscriber!Come Join Me Substack🛍 Need skincare that actually works for aging, sensitive skin? Shop here: www.soniaroselli.com

No fluff, no BS—just real talk, real strategy, and maybe a little cussing. Let’s do this.

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