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I wasn’t planning to drop this week’s podcast early, but what happened to my friend today? Whew—this one’s too scandalous to sit on.

PS. LOTS Of F-BOMBS in this video, fair warning. 🙋🏻‍♀️

Lisa, aka Kitchen Killa Lisa, is hilarious, fearless, over 40, and has that rare kind of “press record and go viral” energy most of us would kill for.

She built a TikTok following from under 20,000 to over 738,000 in less than a year…by doing nothing more than showing up as her authentic, no-editing, no-BS self.

No trends. No 3-hour editing sprees.Just raw, funny, real talk, about life, bras, aging, and yes… menopause.

And then?

TikTok banned her.

No warning.No appeal that made sense.No specific violation she could actually fight.

One day she’s helping women feel seen.The next, she’s gone. Just like that.

The "Violation"? Saying “menopause” brain

That’s it.

A totally normal word, describing a completely universal experience for half the population—flagged by the algorithm as “offensive.”

Meanwhile, TikTok’s still boosting bikini thirst traps, conspiracy theorists, and literal hate speech accounts.

But mention hormone shifts or perimenopause brain fog?

Strike. Violation. Banned.

The Problem Isn’t Just TikTok. It’s the Whole Damn System.

Lisa’s story isn’t an outlier. It’s a preview of what happens when:

* You build your business on platforms you don’t control

* You say things the algorithm doesn’t “like”

* You’re at the mercy of AI

* You don’t fit the 25-year-old, perky-tits, duck-lips mold

TikTok, Meta, YouTube….they don’t care about your story.They care about your content output and ad revenue potential.

And the moment you stop being useful? Or worse, become a liability?

They pull the plug.

This is your warning shot.

If you’re a creator, founder, writer, especially over 40, trying to build something real—do not build it all on rented land.

Because one day, it will come crashing down.Not because you did something wrong.But because the algorithm decided you’re not what it wants today.

So What Now?

Lisa’s on Substack now. She also started her new account here.She’s rebuilding from the ashes.She’s owning her email list, showing up for her audience, and refusing to stay quiet.

And she’s not alone. We’re bringing the whole damn squad with us.

If you're tired of the algorithm gaslighting you…

If you want a space where you can talk real shit without getting flagged for being human…

If you want to build something that lasts?

Start here. Stay here.We’re done begging bots for permission to be ourselves.

Follow Lisa on SubstackFollow Lisa on Her New Tiktok Account

Because platforms can ban you.

But when you own your audience?

You’re untouchable.What are your thoughts on all of this?

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Episode 11👉 SoniaRoselli.com 👉Roselli Beauty on Substack

Got a Skincare Question? Leave me a message: ☎ https://www.speakpipe.com/beautyfbombsWhat’s Inside This Episode?Let’s be real: I live for your skincare questions. They keep things spicy and let me go off like a caffeinated esthetician at a dinner party.

In this episode, we cover the best (and wildest) skincare questions that slid into my inbox lately.

Topics include:

Ivermectin + Azelaic Acid combos (and why lice cream is NOT your facial)

How to rotate Tret, Ivermectin, and Azelaic without turning into a flaky croissant

Skincare layering gone wrong—and how to fix the pilling nightmare

Mature skin + large pores—what works (and what’s fantasy)

Red, itchy skin but still need SPF? I got you.

Makeup settling in fine lines and what to do about it

Building a real skincare routine (not an influencer’s PR package)

Basically: juicy skincare rants, hard truths, and answers you didn’t know you needed.

Featured Questions

Ashley Asks: Ivermectin + Azelaic Acid = WTF Do I Do?

Ashley went rogue with lice cream and lived to tell the tale. We break down the smart (non-chaotic) way to use ivermectin + azelaic acid—without inviting every irritant known to man to party on your face.

Stephanie Asks: Can Tret, Ivermectin & Azelaic Acid Be Friends?

Yes—but treat them like rival cats meeting for the first time. Learn the 3-night rotation method that keeps your skin barrier from flipping the table.

Vicki Asks: Can We Just Chill With Our Skincare?

Spoiler alert: Yes. Less is more. Your skin is not a science experiment. You need five things, not fifteen.

Fran Asks: Large Pores on Mature Skin – SOS

We get into pore reality vs. pore fantasy, and the skincare + in-clinic strategies that actually move the needle.

Bonus Rants & Tips:

What to do when skincare pills under makeup (hint: it’s not your foundation’s fault, it’s the five serums before it).

Red and reactive skin? Go full zinc. No exceptions.

Tariffs + skincare prices = I rant, you win (until the government changes its mind again).

The myth of “more is better” needs to die in a fire.

📆 What’s Coming Next?

Microneedling video drops next Friday.Podcast takes a quick breather next week.

Want to get in on live Q&As, behind-the-scenes, and skincare real talk?👉 Subscribe on Substack

Thanks for tuning in, friends.Kiss it, don’t f* it.** 💋—Sonia

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Rosacea is a picky bitch—but I’ve learned how to keep her from showing her ass. I’m walking you through what actually works to calm flare-ups, reduce redness, and keep your skin barrier from flipping out.

Want my full routine + product links? I’m spilling every detail (including what I won’t use anymore) over on our Substack, The Beauty Stack!

👉 Read it here:💄 The Beauty Stack 🛍️ Shop the skincare: Sonia Roselli Beauty

It’s simple, effective, and won’t piss off your face.

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📖 Full Guide: Check out the full skincare guide on Substack

🛒 Shop Our Skincare: soniaroselli.com

💌 Join the Community: Subscribe to our Substack for more beauty guides, real talk, and skincare secrets.

🔗 Share with Friends: If you loved this episode, share it with your friends and help them find their perfect skincare match!

⭐️ Please review our podcast where you listen to your podcast. Thank you so much!Podcast Episode: J-Beauty vs. K-Beauty vs. American Beauty - The Skincare Showdown

Episode Overview:

Ever feel like your skincare routine is a hot mess of products that aren't doing jack for your skin? Let's break down the biggest skincare philosophies—J-Beauty, K-Beauty, and American Beauty—to find out what actually works for your skin type.

What We’re Talking About:

J-Beauty: Minimalist, luxurious, and gentle AF. Perfect for over 40, sensitive, or menopausal skin. The mochi-skin dream.

K-Beauty: The mad scientist of skincare. If you love experimenting, layering, and innovative ingredients, this one’s for you.

American Beauty: High-powered actives and hardcore treatments. Great if your skin can handle it—but tread lightly!

Which One’s Right for You? Tips for figuring out your skincare soulmate.

Real Talk: Mixing and matching? It’s possible—just don’t overwhelm your skin.

Quick FAQ:

Most gentle? J-Beauty all the way.

Best for oily skin? K-Beauty’s exfoliation game is strong.

Most likely to piss your skin off? American Beauty’s aggressive actives.

Simple routine? J-Beauty keeps it chill.

Best sunscreen? Japanese formulations—trust me, they’re life-changing.

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Behind the Curtain: The Raw Truth About Running My Skincare Brand

Ever wonder what really happens behind the scenes of a beauty brand?Today I'm pulling back the curtain with my operations manager Bridgit to give you the unfiltered truth about running our skincare company.Join our Substack Community: https://rosellibeauty.substack.com/Shop Our Skincare:www.soniaroselli.comPlease Leave a Review For our Podcast! Thank you!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosellibeauty.substack.com/subscribe

Subscribe on Substack: rosellibeauty.substack.com

Shop Sonia Roselli: www.soniaroselli.com

Free Foundation Shopping Cheat Sheet: rosellibeauty.substack.com/p/how-to-shop-for-foundation-afterShort Show Notes:In this episode, we cover:

Why “your skin but better” is crucial for mature skin

The essential skin prep routine (exfoliate, hydrate, prime, protect)

Pro tips on choosing the perfect foundation (liquid, cream, cushion, etc.)

Application hacks to achieve a natural, seamless finish

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rosellibeauty.substack.com/subscribe

The Secret Life of Beauty Influencers & How to Shop for Beauty After 40

Are you falling for beauty marketing tricks? Let’s talk about the hidden world of beauty influencers, viral products, and how to shop smarter for skincare and makeup after 40—like I am right there with you!

In this episode, we cover:✔️ The truth about beauty influencers & brand deals✔️ How to spot overhyped products vs. real game-changers✔️ The only skincare essentials you actually need after 40✔️ How to shop smart & avoid beauty marketing traps (and yes I own a skincare line!)

👉 Join THE HOUSE OF ROSELLI for weekly beauty coaching + 20% off skincare: https://substack.com/@soniaroselli✨ Shop smarter. No BS. Hit play now! 🎧

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Starting a Business After 40? Hell Yes, You Can.

Hey, friend—have you ever thought, "I’d love to start my own business, but I think I missed my shot?"

Let me stop you right there.

I’m Sonia Roselli, a 56-year-old esthetician, makeup artist, and skincare formulator with 30 years of beauty experience—and guess what? I started my skincare brand at 46.

So if you’re out here thinking it’s too late, or you don’t know where to start, or you’re feeling stuck because the internet makes it look like you have to be 25 and dancing on TikTok to have a business—I’m here to tell you… you are right on time.

👉 Come sit with me, grab a (virtual) snack, and let’s talk about:✔️ Why starting a business in your 40s, 50s, or beyond is actually the best time to do it✔️ How I went from bridal makeup artist to skincare CEO—without a business degree or investors✔️ The biggest mistakes new entrepreneurs make (so you can skip that nonsense)✔️ How to build a beauty business, e-commerce brand, or side hustle without selling your soul to social media✔️ The real, unfiltered truth about running a business (it’s not all highlight reels and six-figure months)

If you’ve been Googling “How to start a business after 40” or “Is it too late to become an entrepreneur?”, let’s settle that once and for all—you are not too late, you just need a game plan.

📩 Come hang out on my Substack for unfiltered talk on beauty, skincare, and business—plus snacks! It's free to become a subscriber!Come Join Me Substack🛍 Need skincare that actually works for aging, sensitive skin? Shop here: www.soniaroselli.com

No fluff, no BS—just real talk, real strategy, and maybe a little cussing. Let’s do this.

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Is your shower sabotaging your skin? In this episode, I break down how hard water can dry out your skin, cause irritation, and even mess with your skincare routine. Check out my Substack for show notes, a full breakdown, and water softener guides. 💧✨

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