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5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.
In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.”
You’ll learn:
✨ Why most PR pitches get ignored
✨ The #1 mistake founders make before they even pitch
✨ How lack of strategy kills PR momentum
✨ What to fix before you try PR again
This episode is especially helpful if you:
– Have pitched the media and heard nothing back
– Think PR is only for big brands
– Don’t know where to start with press
– Feel confused about what journalists actually want
– Want visibility that builds credibility (not just noise)
👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands get seen, featured, and remembered...without relying on expensive agency retainers.
👉 Want help avoiding these mistakes?
Our Personalized PR Plan gives you:
• Your story angles
• Your pitch written for you (& a template!)
• 5–10 media outlets to target
• A clear PR roadmap
🔗 Get your Personalized PR Plan here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more PR strategy, media education, and visibility tips.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
View all episodes
By Bridget Sicsko and Lydia Bagarozza
4.9
7777 ratings
If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes.
In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.”
You’ll learn:
✨ Why most PR pitches get ignored
✨ The #1 mistake founders make before they even pitch
✨ How lack of strategy kills PR momentum
✨ What to fix before you try PR again
This episode is especially helpful if you:
– Have pitched the media and heard nothing back
– Think PR is only for big brands
– Don’t know where to start with press
– Feel confused about what journalists actually want
– Want visibility that builds credibility (not just noise)
👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands get seen, featured, and remembered...without relying on expensive agency retainers.
👉 Want help avoiding these mistakes?
Our Personalized PR Plan gives you:
• Your story angles
• Your pitch written for you (& a template!)
• 5–10 media outlets to target
• A clear PR roadmap
🔗 Get your Personalized PR Plan here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more PR strategy, media education, and visibility tips.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose