In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)

Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.

We dive into:
- Scrappy & smart tricks to scale and grow a startup
- Navigating the shift from local to national marketing—and how to actually get “butts in seats”
- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...🤯)
- Finding your brand niche and using it as your personal marketing superpower
Building brand trust through word-of-mouth marketing and PR
- Why NOT to sleep on micro-influencers and how they can outperform big names
- The long game of brand building, and how to create one your team, franchisees, and customers are proud to represent (& wear the merch 😉)

Whether you’re a brand founder, franchise owner, marketer, or PR pro, this conversation is full of real talk, strategy, and behind-the-scenes insight into what it takes to grow a movement-backed brand.

Connect with Jill:
LinkedIn: https://www.linkedin.com/in/jill-brand-8bb9247/
Instagram: https://www.instagram.com/jillbrand7/

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want to get your business featured in the media—but don’t have the budget for a publicist?
This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets.

Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way.

🎯 Here’s what we cover:
✅ How to pitch your brand to local newspapers + magazines
✅ Where to find gift guides, podcasts & blogs that feature small businesses
✅ Why print media still matters—and how to stand out
✅ What you need to prepare before sending your first pitch
✅ How our DIY PR course + Personalized PR Plan help you pitch with confidence

✨ Want step-by-step guidance or help writing your first pitch?
Grab your personalized PR plan: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE: https://www.visibilityonpurpose.com/pitchparty

👇 COMMENT BELOW:
Have you ever pitched your brand before? What’s stopping you?

#DIYPR #smallbusinessPR #getfeatured #howtogetpress #publicitytips #visibilityonpurpose #productbrandpr #localprstrategy #foundervisibility #entrepreneurtips

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.

In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:

🍼 Building a mission-led oral care brand for kids
💡 How she used DIY influencer marketing to get her product in front of real moms
💰 What it really looks like to bootstrap a CPG startup
📦 Getting visibility without a PR agency or big marketing budget
📲 Growing a personal brand and product brand in tandem

If you’ve ever wondered how to create traction, community, and sales — without outside funding or a marketing team...this episode is packed with the real, behind-the-scenes stuff no one shares.

✨ Want help getting your brand more visible too?
Grab our Personalized PR Plan → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR Course: https://www.visibilityonpurpose.com/pitchparty

👇 COMMENT BELOW: Have you ever pitched an influencer or gifted your product? How did it go?

Dr. Ashley Lerman is a board-certified pediatric dentist and the founder of Firstgrin, a digital health and product company helping families and parents with oral health. She’s grown Firstgrin into a nationally recognized brand with 200,000+ users and partnerships with major health plans, all without a business or tech background. Ashley also shares practical, judgment-free dental advice to millions of parents through her viral social media platform @yourfirstgrin  @pediatricdentistmom  


www.yourfirstgrin.com

#CPGfounder #influencermarketingtips #founderstory #pediatricdentistmom #diypr #productmarketing #visibilityonpurpose #bootstrapstartup #oralcarebrand #firstgrin #smallbusinessowner

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage.

If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro.

Whether you’re a product-based founder, service provider, or expert, this is your first (and most important) step to getting press.

🎯 What You’ll Learn Inside (Full Breakdown Below):
📌 The 2 types of story angles that land features
📌 How to tie your brand into trending, seasonal, or relatable topics
📌 How to start your pitch so the media actually keeps reading
📌 Real-life examples for product & service-based businesses

🕒 TIMESTAMPS – Use this as your PR Lesson Roadmap:
1:07 – The secret to getting featured: It all starts with a story angle
→ Learn why just saying “I want press” isn’t enough — you need a relevant hook.
1:55 – Strategy #1: Use trends & seasons to make your story timely
→ This is what makes editors actually care right now.
2:07 – Skincare example: Turning beauty trends into a pitchable angle
→ I walk through a skincare brand example using seasonal relevance.
4:00 – Tech company example: Using trends to make your brand media-worthy
→ I show how even “non-sexy” industries can create angles using what’s current.
4:44 – How to start your pitch email (so the editor keeps reading)
→ Hook them in the first 2 lines — this is what to say and what not to say.
6:37 – Strategy #2: Evergreen story angles that work year-round
→ These don’t rely on trends and still get attention.
7:00 – The power of relatability: Turning your brand into a connection point
→ Real examples of how to make your story resonate emotionally.
10:21 – Why service-based businesses are perfect for podcasts
→ There’s a niche for every expert — and podcasts are looking for your voice.
12:35 – Recap: The 2 story angle strategies that get featured again and again
→ Quick summary of exactly what works (and what doesn’t).

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast.

We unpack:
✨Why press and brand visibility are more important than ever in the age of AI
✨ How to make sure your business or press features show up in AI-generated responses
✨ What “SEO” even means when it’s no longer just about Google
✨The role of backlinks, media coverage, and site authority in training AI models
✨ Whether Google will still be the go-to in a few years—or if AI will dominate search entirely

If you're a founder, marketer, SEO specialist, or PR pro wondering how to stay visible in an AI-first world, this episode is a must!

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨
In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following.

Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live.

🎯 Here's what you'll learn:
✅ How local PR is different from national press
✅ Where to pitch your story for the best chance of coverage
✅ Real angles journalists and local media actually want
✅ Why working with local influencers can also be a powerful visibility strategy

📌 Plus: Discover how to blend PR, collaborations, and community-based visibility in a way that feels aligned and doable.

👇 LET US KNOW: Have you ever landed local PR before? What outlet would be your dream local feature?

#localPR #smallbusinesspr #diypr #productpr #presscoverage #visibilityonpurpose #publicrelations #getfeatured #prstrategy #entrepreneurtips #howtogetpress

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage.

Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times. Together, they dive into:

• What backlinks really are (and why they matter for PR)
• How to create a viral, data-driven campaign that earns both press and SEO value
• The power of blog posts, reports, and how to leverage your credentials to land media features
• What syndication means and how to capitalize on it for maximum visibility
• Different kinds of links and what matters for Google Searchability

If you’ve ever wondered how PR can do more than build brand awareness, and actually fuel long-term traffic and authority, this episode is a must-listen.

Connect with Kristyn off the podcast:
IG: @kristyn_nicoleee
LinkedIn: https://www.linkedin.com/in/kristynpilgrim

Backlinks Episode referenced in the episode: https://www.youtube.com/watch?v=S7Pd-IXp5FU&t=1s
Qwoted Episode referenced in the episode: https://www.youtube.com/watch?v=dYsuKNNKdIg

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨
Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready.

In this video, I’m breaking down Product PR for Beginners...specifically what you need before you pitch to editors, influencers, or podcast hosts. This is perfect for product-based business owners who are ready to grow their visibility but don’t know where to start with PR.

Here’s what we’ll cover:
✅ What media outlets are looking for from product brands
✅ The key assets you need ready before you pitch
✅ How to stand out (even if you’re a small or new brand)
✅ What NOT to do when trying to get featured

🎯 If you want personalized help pitching your brand, check out our Personalized PR Plan here → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

We’ll write your pitch, find the best-fit outlets, and give you a plan that matches your bandwidth.

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!

Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ability to turn small talk into meaningful conversation. That gift, combined with her years of creative experience, evolved into Off The Record, a card game that’s now sparking deeper connection across the U.S. and beyond.

What we cover:

• How Kate got her start in advertising and rose to become a creative director
• What neuromarketing is—and how it shapes the way we respond to ads, brand visuals, and marketing messages 
• Why loneliness may be the true global epidemic—and how meaningful conversations just might be the cure
• How Kate turned her natural gift for connection into Off The Record, a card game helping others spark deeper conversations 

Whether you’re a founder, advertiser, marketer, or someone craving more meaningful connection, this conversation will hit home.

Connect with Off The Record & Kate:

Upcoming in-person LA Event, Wednesday July 16th: https://partiful.com/e/n5VImABWK1O5mJ4HzzEJ

https://playofftherecord.com/

https://www.instagram.com/playofftherecord/

https://www.instagram.com/katarinaterentieva/

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.

With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World Cup and some of the top names in rugby.

In this episode, Carolyn shares: 

• What it’s really like working in sports PR (and why she loves it)
• How to pivot when your “dream job” turns out not to be your dream
• The story of how the PR world found her ...through a famous athlete and THE World Cup
• Her silent Vipassana retreat in New Zealand—and how it helped her reconnect to herself, presence, and purpose

Plus, travel stories, thoughts on intuition, and what it means to build a brand with passion.

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose