So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.

In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers.

Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started.

In This Episode:

•  The difference between getting featured once vs. consistently 
•  Why strong angles matter (but aren’t the only way to land press) 
•  What makes writers come back to your brand 
•  Easy ways to build real relationships with media 
•  How to become a go-to brand they feature instead of chasing coverage

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Work with us → www.visibilityonpurpose.com 

🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead.

In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up the right way.

Here's what we cover:

• Step 1: How to research an outlet before you pitch (most brands skip this)
• Step 2: Lead time — why timing is the silent killer of PR efforts
• Step 3: How to find the right editor for your product category
• Step 4: The anatomy of a pitch email that actually gets opened
• Step 5: Subject line do's and don'ts (with real examples)
• Step 6: The do's and don'ts every product brand needs to know
• Step 7: How to follow up without being annoying

This is the exact process we use with our clients to land features in publications like Entrepreneur, Business Insider, Forbes, and more.

Want a full PR roadmap built around your specific product and story? Our Personalized PR Plan gives you your pitch angle, your best-fit outlets, and a strategy to start getting featured.

👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Work with us → www.visibilityonpurpose.com

(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP

👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn’t support SEO or AI discovery, and how press features can build credibility, show up in search, and compound over time. 

If you’re deciding where to invest your budget, this is a must-listen before you spend another dollar on influencers.

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured

Every brand has a story. But most are pitching the wrong one — or not pitching it at all.

In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured.

We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media.

Here's what we cover:

• What brand differentiation actually means (and why it matters for PR)
• The 16 types of brand differentiators — and how to identify yours
• Real-world CPG and product brand examples across every category
• How to turn your differentiator into a media pitch angle
• What journalists actually want from your brand story
• The questions that will help you find YOUR story fast

Whether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand.

Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for.

👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

 Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you. 

We explain the actual process, providing a behind-the-scenes view of effective public relations efforts and how they contribute to strong brand visibility.

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today is all about Qwoted baby!!
How to Sign Up: https://www.qwoted.com/?via=VOP
Use code VOP for $50 off!

Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly?
In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press. We'll show you how to search by keyword, use hashtags strategically, filter by deadline, evaluate opportunities like a pro, and vet the reporters before you pitch.


Whether you're brand new to Qwoted or you've been on the platform but haven't been getting traction—this video will show you exactly how to use it the right way.
🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured
Work with us → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

Want the world to know your brand? The same way that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? 💡 Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout


Sign up on Qwoted for free: https://www.qwoted.com/?via=VOP
(We are an affiliate and may make a small % of commission if you sign up with our link!)

👉 Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose
#PR #MediaPitching #EarnedMedia #Qwoted #VisibilityOnPurpose #PRTips #BrandVisibility #MediaRelations #PitchingJournalists #GettingFeatured

Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated with more brand-building content. Share your thoughts in the comments below—and if you want us to break down exactly how to write a pitch that actually gets responses, comment "PITCH" below! 👇

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is.

Instead, it comes down to authority.

Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistently outperform those that stay behind the scenes.

She also dives into how PR and media features can accelerate your authority, helping you get seen, trusted, and positioned as an expert in your space.

If you’ve been focusing only on your product and wondering why growth feels slow, this episode will shift how you think about visibility entirely.

PR BRAND AUDIT, click here: https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.

Work with Qwoted - https://www.qwoted.com/?via=VOP
Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign. In this episode, we walk through the fundamentals of earned media, how PR fits into your overall marketing strategy, and the simple steps founders can take to start pitching journalists.

You'll learn how to think about press strategically, how to choose the right outlets for your brand, and why media coverage acts as a powerful credibility signal for customers, retailers, and investors.

Brand we're loving! - https://drinksolzi.com/
Free training - https://www.visibilityonpurpose.com/getfeatured

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand

If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.

You’ll learn how to:
- Reverse engineer your competitors PR campaigns to see where your brand is also a fit
- determine what keywords to Google -- to discover which publications consistently write about brands and products in your industry

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?

Join Qwoted: https://www.qwoted.com/?via=VOP

If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.

In this episode, we break down:
✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more)
✨ The difference between staff writers and freelance journalists
✨ Why you should pitch a story angle — not just your product
✨ What to include in your email to increase your chances of a reply
✨ Why thought leadership (blog + LinkedIn) helps your credibility
✨ The most overlooked step: how and when to follow up

If you’ve ever wondered:
– “Do I just DM a journalist?”
– “How do I find the right writer?”
– “What do I even say in the pitch?”
– “Why am I not getting responses?”

This video will help it click.

👋 New here? I’m Bridget, co-founder of Visibility on Purpose — a PR strategy and consulting studio helping founders and product-based brands get seen, featured, and remembered without expensive agency retainers.

Want help identifying your story angles and crafting the actual pitch?

👉 Our Personalized PR Plan includes:
• A publicist-written pitch
• 5–10 outlets that make sense for your niche
• Custom story angles
• A step-by-step visibility roadmap

Get yours here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

📌 Subscribe for weekly PR strategy, media education, and visibility tips for founders and product brands.

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose