Visibility Era

Qwoted just launched a brand new feature: video pitch submissions. And it's not just about proving you're real (although that matters more than ever right now). Your actual video clip could end up embedded in a journalist's article or story.

In this video I'm breaking down exactly how the feature works, the three ways journalists are actually using these video submissions, and how to record one that gives you the best shot at standing out and getting featured.

What we cover:

What Qwoted's new video pitch feature actually is
Why Qwoted built it — and what's happening with AI spam in journalist inboxes right now
The 3 ways journalists are using video submissions (including using your actual clip in their coverage)
How the transcript works and why you need to speak in quotable sentences
Practical tips for recording a video pitch that works
How this ties into Qwoted's new messaging system

If you're doing your own PR as a product brand or founder — this is worth knowing about.

Sign up for Qwoted: https://www.qwoted.com/?via=VOP — use code VOP for $50 off!
(We are an affiliate and may make a small commission if you sign up with our link!)

Ready for a full PR strategy built around your brand?
👉 Personalized PR Plan: www.visibilityonpurpose.com/pr-plan
Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

👉 Connect with us!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose

#Qwoted #PRTools #NewFeature #MediaPitching #EarnedMedia #ProductPR #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026

Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — are you going to start using video pitches? I'd love to know!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Launching a new product? PR should be part of the strategy long before launch day.

In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place before sending that first pitch, and how to turn one product launch into multiple media opportunities.

If you have a launch coming up in the next few months, this episode will help you understand what to prioritize now to build a stronger PR campaign when it’s time to pitch.

Want support building the PR strategy behind your next launch? Learn more about working with Visibility on Purpose below.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

There is now a tool that will literally go find journalist requests, podcast opportunities, and press placements for your brand — and send them straight to your inbox automatically.


Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured


It's called Featured.com and in this video I'm doing a full walkthrough of what it is, how it works, and how to actually use it as a product brand doing your own PR.

What we cover:

---What Featured.com actually is now (it's not what it used to be)
--How the chat feature works and how to use it for your brand
---The different types of opportunities it pulls in — journalist requests, podcasts, bylined articles, speaking engagements, awards, and GEO
---The brand new Workflows feature and how to set it up so opportunities come to you automatically
---My honest take on what's great and what to watch out for

This is one of the most interesting PR tools in the space right now — and if you're a product brand trying to get press without a big agency budget, it's worth knowing about.

Try Featured.com → www.featured.com
Use code VOP20 for 20% off!
(We are an affiliate and may make a small commission if you sign up with our link!)

Sign up for Qwoted (another recommendation for journalist requests): https://www.qwoted.com/?via=VOP — use code VOP for $50 off!
(We are an affiliate and may make a small commission if you sign up with our link!)

Ready for a full PR strategy built around your brand?
👉 Personalized PR Plan: www.visibilityonpurpose.com/pr-plan
Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

👉 Connect with us!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose

#FeaturedCom #PRTools #ProductPR #EarnedMedia #PRStrategy #VisibilityOnPurpose #AIforPR #HowToGetFeatured #CPGBrand #PRTips2026

Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — have you tried Featured.com yet? I'd love to know what you think.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Gift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content.

In this episode, Lydia breaks down why August through December is one of the biggest opportunities to build visibility through press.

You’ll learn:
🎁 Why gift guide opportunities increase during the holidays
🎁 How one press hit can drive traffic and credibility for years
🎁 How to leverage holiday press across your marketing
🎁 Who else is discovering your brand through gift guides
🎁 Why stacking press now can create momentum into the new year

Email us for Gift Guide consulting: [email protected]

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

s working with a PR agency worth it? Unique viewpoint.

Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

If you've ever been quoted a $5,000 a month PR agency retainer and felt your stomach drop — this video is for you.

Today I'm giving you the honest breakdown of what PR agencies actually do, what they charge, when it makes sense to hire one, and what to do if you're not there yet as a product brand.

What we cover:

What a full-service PR agency actually does for you
The real cost of PR agency retainers (and why the math doesn't work for most emerging brands)
Why there's no guaranteed coverage even with an agency
When hiring a PR agency actually makes sense for your brand
What to do instead — and how Visibility on Purpose fits in
Our Personalized PR Plan and PR Advisory explained

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

After more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands.

In this episode, she breaks down why brands like Graza, Fishwife, and rhode don't rely on a single channel to grow. Instead, they build momentum by making PR, marketing, branding, social media, and sales work together as one cohesive strategy.

Whether you're a founder, marketer, or growing product brand, this episode explores how PR can strengthen every area of your business, far beyond simply landing media features.

In this episode:

•  Why the fastest-growing brands don't rely on one channel 
•  How PR supports marketing, branding, social media, and sales 
•  The role PR plays in building long-term business growth 
•  Ways to repurpose media coverage across your business 
•  Why every customer touchpoint should reinforce the same story

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to customers?

In today's video I'm breaking down what backlinks actually are, why your earned media is more powerful than ever in 2026, and the three free tools you can use right now to track it all — no paid subscriptions needed.

What we cover:

• What a backlink is and why it matters for product brands
• How AI platforms like ChatGPT and Claude use press coverage to make brand recommendations
• Why 89% of AI-generated answers cite earned media — and what that means for you
• The difference between high-authority and low-authority press (and why it matters)
• Three completely free tools to track your backlinks and media mentions
• What to actually do with your press coverage once you have it

This is the stuff PR agencies aren't telling you — and it's changing fast.

Ready to build a PR strategy that gets your brand featured AND showing up in AI recommendations?

Our PR consulting and Personalized PR Plan gives you the pitch angle, the outlets, and a complete roadmap built around your specific product and story.

👉 Work with us: www.visibilityonpurpose.com
👉 Personalized PR Plan: https://www.visibilityonpurpose.com/pr-plan
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured

(We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!)
Sign up for Qwoted: https://www.qwoted.com/?via=VOP

👉 Connect with us!
 Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose

#PR #EarnedMedia #CPGBrand #ProductPR #BacklinksForBeginners #AISearch #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026

Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — has your brand shown up in any AI recommendations yet? I'd love to know.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.)

Since we've created a few videos on this topic, I also put together a brand-new Affiliate PR playlist to make everything easier to find, here: https://www.youtube.com/@visibilityonpurpose/playlists

Start with today's video, then check out the other two videos in the playlist if you want to dive deeper.

This is our Impact Affiliate link https://goto.impact.com/aOkrOQ

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.

Work with us → www.Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too.
If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective.
We're covering:

Why HARO is genuinely useful for product brands (and how to actually use it)
The history of what went wrong with Cision and Connectively — and why it matters now
How Featured.com brought HARO back in 2025 with better spam filters and source verification
The brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PR
Our honest take on what to actually use, and how to build it into your PR strategy

This is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies.
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
Work with us → www.visibilityonpurpose.com
Sign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off!
(We are an affiliate and may make a small commission if you sign up with our link!)
👉 Connect with us!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose
#HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

BEST CONSUMED VIA YOUTUBE: Click HERE

In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth.

What you’ll learn:
1:20 — Who we are + our decade-long background in PR for CPG brands
4:17 — What PR actually is and why it’s so powerful for brand awareness + trust
5:50 — How PR helps generate credibility, sales, retailer interest, and long-term growth
8:14 — What the process of getting featured in the press really looks like
9:42 — How to consistently land press features again and again
11:33 — The best ways to make your brand feel timely, relevant, and newsworthy
13:21 — Real examples of pitches that turned into features in Food & Wine and Bon Appétit
18:38 — The truth about affiliate PR and why it matters for competitive press campaigns
20:56 — Where to publish your first press release for FREE and how it can lead to features in outlets like Vice
25:37 — Final recap + key takeaways from the training

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose