In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.

They dive into:
- How rebelling against the corporate world sparked Carly’s path to entrepreneurship
- Why your brand message should reflect you, not sound like every other business in your industry
- Why branding isn't just a logo (think language, website, colors, vibe, and personality)
- The importance of clarifying your message before diving into design
- How a 360-degree approach to branding builds real trust with your audience
- Why knowing your target market is key to creating a brand that speaks to them
- And how the process doesn’t have to be long or overwhelming to rebrand—when you follow a clear framework

Whether you’re just starting out or rebranding, this episode will help you approach your brand with more clarity, confidence, and personality.

Connect with Carly & House of Creatives:

https://www.house-of-creatives.com/

https://www.instagram.com/houseofcreatives__/

https://www.instagram.com/carlyschroeder__/

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.

They dive into:

• how to know if a brand is truly doing good work vs. just greenwashing
• marketing tactics that use value-driven messaging (for better or worse)
• how to decide what you’re personally comfortable speaking on as a founder
• You’ll also hear thoughtful tips on when to speak up—and when it’s better to let others have their moment
• how to pitch nuanced topics in a way that leads with values, not opportunism. 
• Plus, they highlight how brands like Dame have addressed topics like tariffs and pricing with transparency that actually builds trust.

Whether you're a media professional, a brand founder, or just here to learn how to navigate sensitive conversations with more thoughtfulness, this is an episode you won’t want to miss.

Connect with Nic for PR stuff: @itslunchco (IG) https://www.lunchconsulting.co & her sexual wellness award account is @thesxwa (IG) 

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time.
In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how small business owners can pitch smarter, not harder.

✅LINKS:
Grab our free Trending Story Angle Calendar Guide: https://www.visibilityonpurpose.com/freebie

Qwoted: https://www.qwoted.com/?via=VOP
Featured: https://www.featured.com
HARO is back! https://www.helpareporter.com/?pStoreID=techsoup/1000

✅ Learn what timely pitching really means
✅ Discover where to find story ideas tied to the calendar
✅ See examples you can use right now for your brand
✅ BONUS: When to pitch seasonal topics for the best chance of getting featured!

If you’re tired of sending pitches and hearing crickets 🦗, it might not be your story—it might be your timing.

🎯 Want step-by-step templates to pitch the media with confidence? Grab our NEW&UDPATED DIY PR course here: https://www.visibilityonpurpose.com/pitchparty

🔔 Subscribe for weekly DIY PR tips, pitching strategies, and visibility tools for personal brands, product businesses, and entrepreneurs.

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.

What they cover:

• Being authentic while working in a large corporate environment
• How to build strong client and team relationships
• Communicating with different types of people (even the tricky ones)
• Setting boundaries at work (with both clients and co-workers)
• Letting your natural gifts shine in corporate vs. entrepreneurship
• The hilarious story behind Elena’s college blogs and her fave, biking culture in Baltimore

Tune in for career insights, laughs, and a little sisterly banter.

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE.

Sign up on Qwoted: 👉 https://www.qwoted.com/?via=VOP

You’ll learn: ✅ What Qwoted’s press release feature is
✅ How the free and paid options work
✅ When to use a press release (and when not to)
✅ How Qwoted compares to traditional PR platforms like PR Newswire
✅ Why this is a game-changer for DIY PR

Whether you're launching a product, announcing an event, or trying to get media coverage without hiring a PR agency, this tool might be exactly what you need.

🔗 Try it here: https://www.qwoted.com/qwoteds-new-press-release-distribution-options-no-subscription-required

#pressrelease #Qwoted #smallbusinessmarketing #diypr #visibilitytips #entrepreneurpr #freeprtools

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents.

We talked about...
💛 our birth story & goals
💛 the biggest challenges & surprises
💛 how this season is the BEST yet
💛 our fears prior to baby
💛 why we decided to have a baby

Whether you're preparing for your own birth journey or just love hearing real-life stories, this one’s for you. Tune in to hear how this experience transformed us and what we’ve learned about showing up, surrendering, and staying visible — even in new seasons of life.

💛 Don’t forget to like, comment, and subscribe for more lifestyle conversations and visibility tips for creative entrepreneurs and purpose-driven parents.

#birthstory #unmedicatedbirth #birthcenter #firsttimeparents #lifestylepodcast #visibilityonpurpose #honestmotherhood #realbirthstory #parenthoodjourney

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need.

We cover:
😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed
💸 Finances for entrepreneurs (shoutout to The Financial Dad  👀)
🤔 Do we actually need a financial advisor yet, or are we getting ahead of ourselves?
😵‍💫 The real side of taxes when you're self-employed
🏛️ Dave Ramsey vs. Ramit Sethi—who do we agree with? Who gives the most unhinged advice?
🛒 The Costco dupe you absolutely need in your life
🥩 U.S. meat vs. international meat, what's better?
📢 How borrowing big audiences can seriously boost your social numbers

Lots of laughs, lots of tangents—but somehow, it all makes sense in the end.

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them.

We covered...
✅How to write a press release
✅Do press releases still work?
✅Press release vs media pitch
✅DIY PR for small business
✅What to include in a press release

🎯 Who is this video for?
✅ Small business owners trying to get media attention
✅ Product-based brands launching something new
✅ Personal brands looking for PR strategies that actually work
✅ Entrepreneurs who want to DIY their PR & get free press

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises.

📍 Tune in for:
A behind-the-scenes look at Argentine weddings 🎉💃
Best neighborhoods to visit in Buenos Aires 🏙️
Must-try Argentine food & drinks 🥩☕
Travel hacks for exchanging money & safety tips 💰🔒
Spencer’s take on the Spanish dialect in Argentina 🗣️

You can watch this episode on Youtube HERE to see all of our pictures and videos. Also, don’t forget to like, subscribe and let us know if you like these life update-styled episodes :) 

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success.

✅ What You’ll Learn:

👉Why most brands struggle to get press (and how to fix it!)
👉The difference between big brands vs. small brands when it comes to PR
👉How to create a viral moment that gets media attention
👉The exact storytelling techniques that make journalists say YES!
If you're an entrepreneur, PR professional, digital marketer, or business owner looking to boost your visibility—this episode is for you!

🎯 Want to land media features like Entrepreneur, Business Insider & Forbes?
🔥 Join our DIY PR Program: www.visibilityonpurpose.com/pitchparty

🎟️ FREE WORKSHOP: Learn how to get featured in top media!
🔗 www.visibilityonpurpose.com/getfeatured

🚀 Sign up on Qwoted to connect with journalists & get featured:
👉 https://www.qwoted.com/?via=VOP

📲 Stay Connected & Get More PR Tips!
🌎 Website: www.visibilityonpurpose.com
📸 Instagram: https://www.instagram.com/visibilityonpurpose
🎥 Subscribe on YouTube: /@visibilityonpurpose

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose