Visibility Era

In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building connections, and landing consistent press.

01:57 — Source of Sources
👉 Sign up for FREE https://sourceofsources.com/
04:10 — HARO (Help A Reporter Out)
👉 Sign up for FREE https://www.helpareporter.com/
05:50 — Featured
👉 Sign up for FREE (Paid option available) https://featured.com/
08:10 — Qwoted
👉 Sign up for FREE via VOP (Paid option available) https://www.qwoted.com/?via=VOP
09:39 — Substack
👉 Browse Substack https://substack.com/
12:00 — Listen Notes
👉 Use for FREE (Paid option available) https://www.listennotes.com

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭

In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there—and how setting it up the right way can help you get found by editors, customers, and media.

Here’s what you’ll learn:
✅ Why a  Google Business Profile is NEEDED
✅ What to include so you show up in Google Search & Maps
✅ Why media will actually Google you before saying yes to a feature
✅ The PR power behind features, interviews + media mentions
✅ Why PR + SEO go hand in hand

This is the first visibility step for every founder, product brand, or service-based business that wants to get press-ready.

🎯 Whether you’re a product founder, small business owner, or personal brand—think of this as your PR foundation before you pitch.

👉 Watch until the end for a quick checklist to make sure your Google profile is media-ready.

💼 Want to go further? Check out our Personalized PR Plan!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating affiliate and partnership marketing into their client strategies. Her mission is helping brands secure press placements that don’t just look good—but also drive measurable business growth.

In this episode, Courtney breaks down the convergence of affiliate, PR, and influencer marketing, showing how brands can leverage affiliate networks to expand reach, build credibility, and boost revenue.

What You’ll Learn in This Episode:

• What affiliate marketing really is—and how brands can create impact using affiliate networks
• Why affiliate marketing is a game-changer for many brands, especially product
• The difference between marketing and PR (and why they work best together when it comes to affiliate)
• How affiliate payment models work: pay-per-click vs. pay-per-performance
• Who gets paid in affiliate deals and whether it’s expensive to join
• The step-by-step process for getting your brand on an affiliate network
• Which types of brands should (and shouldn’t) join an affiliate network

Whether you’re a founder, marketer, or PR pro, this episode will give you practical insights into building a visibility strategy that connects press, partnerships, and performance marketing for lasting brand growth.

If you're a product brand, signup here to get on Impact (our preferred affiliate partner network): https://goto.impact.com/aOkrOQ

Connect with Courtney: 

linkedin.com/in/cvanpraag

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE?

Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start.

✨ What You’ll Learn in This Episode:
0:26 Do you need a publicist in order to earn press?
0:55 Where do you start if you want press? Is there something you need to do first?
1:47 The tools you can use to start earning press
2:43 How to craft the right messaging that will actually land media features
5:49 What to do if you don’t want to write a pitch (or need help with your message)
6:17 Where you can get featured outside of traditional magazines
6:30 Do you need to pay to be a podcast guest?
6:58 How to piggyback on trending topics for press and make them relevant to your business
7:40 What proactive pitching looks like—and how to present a story angle
9:00 The #1 most important things to consider when creating a story angle
9:51 The cheapest ways & tools to earn press press (This is our personal list)

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Tired of boring PDFs and freebies that no one downloads? 🚫
Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever.

We first built our quiz on this platform in 2022, yup you read that right....2022! Way before there was an AI quiz builder ;)

In this video, I’ll show you exactly how to use an Interact AI-powered quiz to:
✅ Generate high-quality leads for your business
✅ Build trust with potential customers before they buy
✅ Segment your audience based on quiz results
✅ Drive sales with a lead magnet that’s actually engaging

I’ll also share my experience creating a PR personality quiz and how we use it to sell both strategy plans and our DIY PR course.

If you’re looking for a smarter way to grow your list and connect with your audience, this tutorial is for you.

Create your own quiz at: https://www.tryinteract.com

 @tryinteract Follow on Youtube!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Are press releases dead? Not exactly—but most businesses are using them wrong.

In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results.

Here’s what you’ll learn:
✅ When you should not use a press release (and what to do instead)
✅ The best times to leverage press releases for real media traction
✅ How to distribute your release so it actually gets picked up
✅ The #1 mistake brands make when writing press releases
✅ Pro tips for making your release newsworthy and journalist-friendly

If you’ve been thinking about putting out a press release—or wondering why yours didn’t get results—this breakdown will save you time, money, and frustration.

DIY PR PLAN (with Press Release TEMPLATE!)
https://www.visibilityonpurpose.com/pitchparty

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands.

In this episode, we’re breaking down why gift guides matter, how to pitch your product for inclusion, and the key role affiliate networks play in landing coverage. If you’re a brand looking to shine this holiday season, this episode is your roadmap to getting featured.

What we cover: 
0:26 – What holiday gift guides are (and why they matter)
2:02 – How we can write a holiday gift guide for you
2:58 – What a PR “pitch” is and how to do it
5:05 – Affiliate networks explained and why they’re crucial for product brands
7:55 – Do you really need to be on an affiliate network to get press?
9:00 – Does being on Amazon help you get featured?
9:13 – When product brands should start pitching for holiday gift guides
9:48 – How to pitch seasonal angles beyond the holidays

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time.

You’ll learn:

• How each platform works for PR & SEO
• The pros and cons of HARO vs Qwoted
• Which one gets you better backlinks & higher domain authority
• How to pitch journalists so you actually get featured
• The secret to using BOTH platforms for maximum results

If you’ve ever wondered which PR tool is best for earning media coverage AND building SEO authority, this video has your answer.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Struggling to explain why you started your business or what makes it different?
In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities.

👉 We cover:
Why storytelling is a secret PR weapon
A 3-step business story formula
Real business story examples (product brand, nutritionist, physical therapist)
Where to use your story to boost visibility

This is one of the first things we help clients with in our DIY PR course and personalized PR strategy plans — because if you can’t tell your story clearly, no one else will.

✨ Ready to turn your story into visibility?
→ Get the DIY PR Course: https://www.visibilityonpurpose.com/pitchparty
→ Work with us 1:1: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
→ Free resources & templates: https://www.visibilityonpurpose.com/getfeatured

#BusinessStorytelling #PRTips #SmallBusinessMarketing #ProductBusiness #StorytellingForBusiness #DIYPRAgency #VisibilityOnPurpose

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)

Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.

We dive into:
- Scrappy & smart tricks to scale and grow a startup
- Navigating the shift from local to national marketing—and how to actually get “butts in seats”
- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...🤯)
- Finding your brand niche and using it as your personal marketing superpower
Building brand trust through word-of-mouth marketing and PR
- Why NOT to sleep on micro-influencers and how they can outperform big names
- The long game of brand building, and how to create one your team, franchisees, and customers are proud to represent (& wear the merch 😉)

Whether you’re a brand founder, franchise owner, marketer, or PR pro, this conversation is full of real talk, strategy, and behind-the-scenes insight into what it takes to grow a movement-backed brand.

Connect with Jill:
LinkedIn: https://www.linkedin.com/in/jill-brand-8bb9247/
Instagram: https://www.instagram.com/jillbrand7/

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose