Visibility Era

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026

1. Instant credibility
Earned media positions you as a trusted expert faster than almost any other strategy.
2. Built-in expansion
Press introduces your brand to entirely new audiences who would have never found you otherwise.
3. SEO + discoverability
Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you.
4. ACCESS & Compounding growth opportunities
Press opens the door to collaborators, customers, partners, and investors—and compounds over time, similar to long-term investing.
5. Unshakable trust
Credibility from press acts as a growth accelerator for every other marketing and sales strategy you’re running.

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NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape?
Then you’re going to love this conversation.
👉 Watch the FULL episode on The PR Podcast with Jody Fisher:
YouTube: https://www.youtube.com/@JodyFisherPR

In this clip, we dive into:
✨ The gap between DIY PR and agency PR
✨ What founders actually need to get meaningful press
✨ How to build story angles journalists want
✨ What Visibility on Purpose teaches that most PR pros don’t
✨ Real examples of how brand features happen (and how you can replicate them)

But this is just a small part of the full interview — and trust us, the deeper conversation is worth every minute.
👉 Watch the FULL episode on The PR Podcast with Jody Fisher:
YouTube: https://www.youtube.com/@JodyFisherPR
 @JodyFisherPR
 @theprpodcast  

Website: https://www.jodyfisherpr.com/

If you’re a founder, small business owner, or someone ready to level up your brand visibility, don’t miss the full discussion. It’s packed with insights on earning press, building authority, and showing up as the expert you already are.

🔔 Make sure to subscribe for more clips + behind-the-scenes PR insights!

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down.

Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret:
 Featured only works when your strategy is clear.

In this video, I’m walking you through:
 ✨ What Featured.com actually is
✨ How brands and founders use it to land press
✨ What makes it different from HARO
✨ Why most people don’t see results (and how to fix that)
✨ How to respond to queries strategically — not randomly
✨ How experts, founders, and service providers can land quotes
✨ And how your positioning determines EVERYTHING

Because PR success isn’t about answering every query — it’s about answering the right ones, with the right story, at the right time.
That’s the part most people skip… and why they don’t see results.

💡 New here?

I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping small businesses, product brands, and founders get seen, featured, and remembered — without a big PR agency.

🎁 Want help using Featured.com the RIGHT way?

Before diving into Featured, you need:
 ✔ clear story angles
 ✔ a strong expert bio
 ✔ a press-ready brand
 ✔ a strategic pitch
 ✔ clarity on which outlets matter

We help with ALL of that 👇

🔥 Personalized PR Plans — we write your pitch for you, build your angles, give you 5–10 outlets to pitch, and hand you a custom visibility roadmap.
👉https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

✨ Brand Audits — find out what’s holding your brand back from getting press and exactly what to fix.
👉 https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout

These offers help you get results WAY faster — especially on platforms like Featured.com.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.

Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends.

Here's what you'll learn:
• Why going viral is statistically almost impossible
• Why PR creates predictable, long-term visibility that compounds
• How PR builds credibility in ways social media never can
• Why social media should support your brand, not carry it
• How a simple PR plan + consistent pitching can land real press

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count.

In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy.

You’ll learn:
 • What magazine editors actually look for
 • How to create a story angle they can plug into
 • Why affiliate platforms matter
 • Real pitch examples
 • How to position your brand for press — even with 0 followers

Black Friday Deal:
Our Personalized PR Plan is on sale for a limited time. Get your custom pitch, top outlets, story angles, media contacts, and full visibility roadmap — all done for you.
👉 Grab the Black Friday deal here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

Subscribe for more PR + visibility tips from Visibility on Purpose.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode, Lydia breaks down one of the most common questions founders ask:
➡️ “What is the actual ROI of PR?”

You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.

If you’ve ever wondered whether PR is “worth it,” this is your roadmap.

What You’ll Learn:
- How PR builds credibility and trust faster than most methods you're taught
- Why a strong brand narrative is the foundation of visibility
- The real ROI of PR: SEO, audience growth, and sales
- How press features shape how AI tools (like ChatGPT) understand your brand

Backlink video here: https://youtu.be/y6MLHeVUzPs
Syndication video here: https://youtu.be/yoPF2YaWkiA
Impact video here: https://youtu.be/6TKksvgEuuk

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too.

In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks.

We’ll cover:
 ✨ A real story of how one PureWow feature turned into four media placements
📈 What syndication networks are (and why they matter for visibility)
📰 How smaller blogs and niche sites can land you on huge news outlets
💡 Why strategy + positioning make your story worth syndicating
✍️ How to build a PR approach that multiplies your visibility

If you’re a founder, product-based brand, or business owner, this video will help you understand the strategy behind viral PR — not just how to get one feature, but how to make that one feature work harder for you.

🎯 Ready to make your press campaign go further?
 We’ll help you create your custom PR strategy, story angles, and ready-to-send pitches inside our Personalized PR Plan

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

What’s next for PR tools, media pitching, and how brands connect with journalists?

In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built.

We cover:
 💡 Brett’s backstory and how he built Featured.com from the ground up
🧠 Why he decided to acquire HARO and what’s next for the platform
🚀 New tools and updates coming to Featured.com + HARO
📰 The future of PR in an AI-driven world
🔍 Why niche blogs and expert sources will become even more important for visibility (and for LLMs like ChatGPT!)

If you’re a founder, publicist, or business owner who wants to understand how media, AI, and expert sourcing are evolving — this conversation will help you see what’s next in PR.

🎧 Listen now and learn how to use these tools strategically for your own visibility.

👉 Don’t forget to subscribe for more interviews and insights on the future of PR, media, and visibility strategy.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT?

Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business.

Whether you’re a founder, marketer, or PR professional, this episode will change the way you think about visibility in the AI era.

👉 Ready to skip the guesswork? Grab a Personalized PR Plan—we’ll hand you the outlets and your pitch to start landing media today: https://www.visibilityonpurpose.com/o...

📌 Don’t forget to subscribe for more PR & visibility tips for emerging product brands.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

You know about social media. You know about marketing. You know about sales.
But when it comes to PR, most business owners have no idea where to start.

In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media.

Here’s what we’ll cover:
✨ What PR really means for your brand today (it’s not just press releases)
🏗️ The foundational pieces every business needs before reaching out to the media
💡 Why every business owner needs a unique PR strategy — with real examples
📰 The difference between press that gets noticed and press that doesn’t
⚙️ How platforms like Qwoted, HARO, Featured.com, and Source of Sources can help — but only if you have a strategy first
📈 And how to create momentum (not just one-off wins) in your visibility

Whether you run a product brand, a local business, or a service-based company, this video will help you understand how PR actually works — and how to make it work for you.

🎯 Ready to get visible?
We create Personalized PR Plans that give you your exact media angles, outlets, contacts, and pitch templates — all customized to your brand.

👉 Learn more here:https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

📌 Subscribe for more videos on PR, media, and visibility strategy for founders.

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose