In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.

They dive into:
- How rebelling against the corporate world sparked Carly’s path to entrepreneurship
- Why your brand message should reflect you, not sound like every other business in your industry
- Why branding isn't just a logo (think language, website, colors, vibe, and personality)
- The importance of clarifying your message before diving into design
- How a 360-degree approach to branding builds real trust with your audience
- Why knowing your target market is key to creating a brand that speaks to them
- And how the process doesn’t have to be long or overwhelming to rebrand—when you follow a clear framework

Whether you’re just starting out or rebranding, this episode will help you approach your brand with more clarity, confidence, and personality.

Connect with Carly & House of Creatives:

https://www.house-of-creatives.com/

https://www.instagram.com/houseofcreatives__/

https://www.instagram.com/carlyschroeder__/

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DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose