In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.

They dive into:

• how to know if a brand is truly doing good work vs. just greenwashing
• marketing tactics that use value-driven messaging (for better or worse)
• how to decide what you’re personally comfortable speaking on as a founder
• You’ll also hear thoughtful tips on when to speak up—and when it’s better to let others have their moment
• how to pitch nuanced topics in a way that leads with values, not opportunism. 
• Plus, they highlight how brands like Dame have addressed topics like tariffs and pricing with transparency that actually builds trust.

Whether you're a media professional, a brand founder, or just here to learn how to navigate sensitive conversations with more thoughtfulness, this is an episode you won’t want to miss.

Connect with Nic for PR stuff: @itslunchco (IG) https://www.lunchconsulting.co & her sexual wellness award account is @thesxwa (IG) 

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