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Advertising and PR Are Not the Same (Here's Why) | Ep133
PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.
In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works.
You’ll learn:
✨ The difference between paid media (advertising) and earned media (PR)
📺 TV ads vs being interviewed on TV
🎧 Podcast ads vs being a featured guest
📰 Magazine ads vs editorial coverage
💡 Why PR builds trust and credibility differently than advertising
📈 When to use each in your growth strategy
If you’ve ever wondered:
– “Is PR just paid media?”
– “Do I need ads to get press?”
– “Why do editorial features feel more powerful than ads?”
This video will help you understand how PR and advertising actually work — and why they’re not interchangeable.
👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands earn media coverage, interviews, and editorial features without relying on ads or big agency retainers.
👉 Want help earning press the right way?
Check out our Personalized PR Plan — we write your pitch for you, build your story angles, and give you a clear roadmap to get featured:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more PR strategy, media education, and visibility tips.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
View all episodes
By Bridget Sicsko and Lydia Bagarozza
4.9
7777 ratings
PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.
In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works.
You’ll learn:
✨ The difference between paid media (advertising) and earned media (PR)
📺 TV ads vs being interviewed on TV
🎧 Podcast ads vs being a featured guest
📰 Magazine ads vs editorial coverage
💡 Why PR builds trust and credibility differently than advertising
📈 When to use each in your growth strategy
If you’ve ever wondered:
– “Is PR just paid media?”
– “Do I need ads to get press?”
– “Why do editorial features feel more powerful than ads?”
This video will help you understand how PR and advertising actually work — and why they’re not interchangeable.
👋 New here? I’m Bridget, co-founder of Visibility on Purpose, a PR strategy + consulting studio helping founders and product brands earn media coverage, interviews, and editorial features without relying on ads or big agency retainers.
👉 Want help earning press the right way?
Check out our Personalized PR Plan — we write your pitch for you, build your story angles, and give you a clear roadmap to get featured:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more PR strategy, media education, and visibility tips.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose