If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value.

In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines.

With over 12 years of experience in digital marketing, Kieryn specializes in high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth. Since launching ALLMOST, she has supported more than 60 beauty and wellness brands through done-for-you services and her membership community, helping founders turn email into one of their most profitable and consistent sales channels.

Her work has contributed to six- and seven-figure revenue growth for clients, and her insights have been featured in top-tier outlets including Bon Appétit and Bloomberg.

What We Cover:
- What makes a good lead magnet, and why simple almost always wins
- How to keep subscribers engaged and coming back for more
- Why unsubscribes are not only normal, but healthy for your list
- The types of content that keep subscribers paying attention in your niche
- Why chasing trends in email marketing often backfires
- What abandoned cart emails really are and how to recover 10–20% of lost purchases with the right strategy
- How strong email systems can quietly support six-figure (and beyond) revenue growth

Connect with Kieryn Wang:

Website: https://www.itsallmost.com
Social: @itsallmost

Join The Conversion Club: A monthly membership for beauty & wellness founders ready to turn email into their most profitable and sustainable sales channel. Get $30 off your membership to The Conversion Club with code VISIBILITY https://www.itsallmost.com/the-conversion-club

Freebie: Download the Inbox-to-Revenue Toolkit, a plug-and-play email analytics tracker + annual email content calendar for beauty & wellness e-commerce brands that are serious about turning inboxes into income. https://itsallmost.com/visibilityera

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