Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press.

This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way!

What you’ll learn:
What PR actually does, and when to invest in a strategy
Why brands use PR to build trust and visibility
When PR may not be the right move yet
The foundational assets brands should have before pitching the media
How Visibility on Purpose helps brands start PR strategically without going from 0 to 100

Get a PR Brand Audit (and find out if you're ready for PR) - https://www.visibilityonpurpose.com/offers/k9o5VXwa/checkout

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DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

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