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5 Ways to Get Started Marketing your STR Holiday Business for More Direct Bookings
Are you ready to take back control of your business and increase your direct bookings?
Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, leading to wasted resources - time and money! This step is so often skipped over, resulting in your marketing to miss the mark.
Sarah also shares insights from her own experience, highlighting the critical role of a search engine optimised website plays in attracting guests and generating bookings. By focusing on building your own marketing machine, including email list building and Search Engine Optimisation (SEO) strategies, you can significantly reduce your reliance on online travel agents (OTAs, like Airbnb) and increase your profitability.
Tune in for practical tips that can transform your approach to direct bookings and empower you to take charge of your business's financial success.
---
Key Takeaways:
- Understanding your ideal guest is fundamental to effective marketing and driving direct bookings.
- Investing in a professional website is crucial for long-term success with your marketing.
- Control over your marketing assets, like your website, is essential for business independence and control.
- Collecting email addresses from day one can significantly boost your direct bookings in the future.
- Don't rely solely on social media - explore other avenues for reaching your potential guests.
- Narrowing your target audience can improve the effectiveness of your marketing efforts.
---
**GET MORE BOOKINGS CHALLENGE 2026**
This FREE challenge will show you how to boost your bookings and put more profit in your pocket in 2026!
Sign up here
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardAre you ready to take back control of your business and increase your direct bookings?
Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, leading to wasted resources - time and money! This step is so often skipped over, resulting in your marketing to miss the mark.
Sarah also shares insights from her own experience, highlighting the critical role of a search engine optimised website plays in attracting guests and generating bookings. By focusing on building your own marketing machine, including email list building and Search Engine Optimisation (SEO) strategies, you can significantly reduce your reliance on online travel agents (OTAs, like Airbnb) and increase your profitability.
Tune in for practical tips that can transform your approach to direct bookings and empower you to take charge of your business's financial success.
---
Key Takeaways:
- Understanding your ideal guest is fundamental to effective marketing and driving direct bookings.
- Investing in a professional website is crucial for long-term success with your marketing.
- Control over your marketing assets, like your website, is essential for business independence and control.
- Collecting email addresses from day one can significantly boost your direct bookings in the future.
- Don't rely solely on social media - explore other avenues for reaching your potential guests.
- Narrowing your target audience can improve the effectiveness of your marketing efforts.
---
**GET MORE BOOKINGS CHALLENGE 2026**
This FREE challenge will show you how to boost your bookings and put more profit in your pocket in 2026!
Sign up here
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---