If you've been building websites for any length of time, chances are you've had a client ask you about running Google and/or Facebook ads.

After all, running paid ads through Google, Facebook, and other online platforms can help you accelerate your clients' marketing and leads generation.

Unfortunately, paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing more money than they should or need to.

But here's the secret - you can do everything on the ads themselves to optimize them, set up everything the way that Facebook or Google loves, but unless you've done the work on the destination website first, it won't matter much.

In this week's episode, I'm going to take you through exactly the work you need to do before you start that next ad campaign.

Mentioned Resources

• Google Page Speed
• WP Engine
• Autoptimize