Every organization has a similar goal: increase the efficiency and effectiveness of your marketing efforts. For colleges and universities, it is always about getting qualified applicants to their schools. The more exclusive that school is, the more difficult this gets. Sure, we could target every graduating business student in California for an MBA program, but will they meet the qualifications? Or will your admissions team get overloaded and waste time with poor-quality applicants? This episode of Paying For Attention will cover 5 ways to generate more qualified applicants while cutting wasted ad spend from your paid campaigns.