Paying for Attention

Worried that your social or display ads may be getting stale? Unsure on what's causing your audience to not connect with your ads like they used too? From metrics to aesthetics and channel expansion to strategy, we cover it all with how to spot signs of ad fatigue and fix them.

Dive deep into the foundation of your ad campaigns by learning new insights into keyword research strategies. Listen in as we provide tool recommendations and discuss items like longer tail keywords, conversion tracking, historical performance, campaign organization, proper negative keyword use and more. Tune in!

Having trouble getting your products synced from your website to Google Ads? Listen in today as we talk about common merchant center issues and discuss the three types of issues with an account, what they are and how to fix them. We dive deep and technical on the issue so your account won't be suspended!

You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to optimize in your shopping campaigns like adding negatives, updating product descriptions, seasonality bids, and more. Listen to Dillon's debut on the show and start getting a better CTR on your products!

We've all been through it. Your company (or client) updates its website and now your ads are disapproved because they didn't think any URLs would change. Or even worse, everything looks fine for a few weeks until the conversion rate sees a dip and now you're to blame for a decline in performance. If this sounds familiar or you are trying to be as prepared as possible for an upcoming redesign, then this episode is for you. The Paying For Attention team goes through the top updates and items to be prepped for a site redesign to make sure your paid campaigns don't suffer!

Google's forcing another change by sunsetting expanded text ads in favor of responsive search ads. The Paying For Attention team covers the top tips on switching to RSA's and how to optimize them moving forward, despite the current limitations. 

You got two locations in the same zip code - how do you split the budget? How do you generate volume to both locations equally? The healthcare industry has been going through wild changes over the last two years, forcing marketing teams to adapt and evolve. Listen to the 21st Paying for Attention episode to hear how the experts are running hyper local campaigns for multi-location healthcare facilities. 

As a marketer, when was the last time your team met with the sales team to align strategies? If you are meeting with your sales team, are they sharing what they are seeing from leads? The good and the bad? It's crucial to have strategies and data shared between teams on a regular basis. Tune in to our 20th episode to find out how the Paying For Attention team aligns teams!

As Megethos has reached its 4.5-year mark in helping organizations with paid media, we have seen tons of successful campaigns. Unfortunately, we have also seen many that failed before we took over. One of the most common reasons for lack of success is not understanding all the components of paid media and that there are experts for each element of marketing. All too often marketing leaders look for a unicorn that says they can do all of it themselves. In our experience, that almost always leads to a disaster. For this episode, the Paying for Attention hosts go through the priorities of building out a paid media team to put your campaigns in the best position to be successful. 

We got away with not saying "unprecedented" once (I think), but we all know that's exactly what the last 2 years have been. The Paying For Attention team goes through how consumer behavior has changed for digital marketers like the obvious ecommerce explosion but also how education, healthcare, and others have been impacted. Dive into changing consumer behaviors and how the experts have been navigating them for what seems to be a lifetime long 2 years.