As Megethos has reached its 4.5-year mark in helping organizations with paid media, we have seen tons of successful campaigns. Unfortunately, we have also seen many that failed before we took over. One of the most common reasons for lack of success is not understanding all the components of paid media and that there are experts for each element of marketing. All too often marketing leaders look for a unicorn that says they can do all of it themselves. In our experience, that almost always leads to a disaster. For this episode, the Paying for Attention hosts go through the priorities of building out a paid media team to put your campaigns in the best position to be successful.