You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to optimize in your shopping campaigns like adding negatives, updating product descriptions, seasonality bids, and more. Listen to Dillon's debut on the show and start getting a better CTR on your products!