Dan Mondello exposes the common pitfalls in dispensary marketing and website design. He argues that many dispensaries are too focused on their founders' stories, neglecting what truly drives customer purchases. Dan stresses the importance of convenience and design, using compelling data to show outdated practices in the industry. He gives tips to improve customer engagement and sales, making a strong case for competing against larger pharmaceutical companies rather than each other. This episode is packed with insights and advice that any dispensary owner can apply to revolutionize their business.

Chapters:

• 00:00:00 - Introduction: The Biggest Mistakes Dispensaries Make in Marketing
• 00:01:00 - Welcome to 'How to Flourish in Cannabis' - Elevate Your Dispensary Business
• 00:01:30 - Meet Dan Mondello: Mastermind Behind Cutting-Edge Cannabis Website Design
• 00:02:30 - From Cars to Cannabis: Dan’s Unconventional Journey to Success
• 00:05:30 - Top 5 Game-Changing Tips to Transform Your Dispensary Website
• 00:06:40 - Unlocking Customer Behavior: The Secret to a High-Performing Website
• 00:08:50 - Convenience is King: Enhancing Online Shopping for Cannabis Consumers
• 00:12:50 - Proven Strategies for Dispensary Owners to Implement Today
• 00:17:45 - Boosting Sales with Seasonal Specials and Timely Promotions
• 00:21:20 - Maximizing Revenue: Effective Marketing for Cannabis Oils and Concentrates
• 00:23:20 - Top-Down Approach: Creating Successful Specials and Deals
• 00:25:10 - Data-Driven Decisions: Leveraging Analytics to Grow Your Dispensary
• 00:28:50 - Engaging Customers: Best Practices for Newsletters and Social Media
• 00:32:45 - Creating a Strong Brand Identity: Customization Tips for Dispensaries
• 00:36:10 - Final Insights: Dan’s Actionable Advice for Dispensary Owners

Links and Resources:

• Dan on LinkedIn
• Rank Really High
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!