In this second episode of the Flourishin’ in Cannabis Podcast, host Vien sits down with Dr. CJ Segal-Isaacson founder of Growing Renaissance and Ruth Randall Co-Owner at Green Sugar Leaf Farms to explore the real struggles of cannabis microbusinesses in New York. From the devastating impact of “inversion” — where up to 80% of products on dispensary shelves come from out-of-state instead of New York growers, to the delayed seed-to-sale rollout, the 25-mile dispensary rule, and the broken promises of social equity and grant funding, the guests reveal how small farmers are fighting to survive. Both women share their deep roots in cannabis culture and science — Ruth as a lifelong grower and herbalist, CJ as a medical academic turned cultivator — while warning of the looming threat that rescheduling could hand the industry to Big Pharma, Big Tobacco, and Big Beverage. Packed with candid insights and authentic stories, this episode bridges culture, compliance, and innovation while spotlighting the resilience of New York’s first wave of licensed farmers.

Chapters:

• 00:00:00 - Welcome to Flourishin' in cannabis Podcast
• 00:00:52 - Meet Dr. CJ Segal-Isaacson and Ruth Randall
• 00:01:23 - From Medical Academia to Cannabis Farming
• 00:01:58 - A Look at High-Tech, Organic Cultivation
• 00:02:59 - Starting an Herbal Company to Fund a Cannabis Venture
• 00:04:23 - A Debt-Free Cannabis Business Model
• 00:06:45 - Challenges for NY Microbusinesses
• 00:07:55 - Illegal Out-of-State Competition ("Inversion")
• 00:08:48 - Farms Opened Before Dispensaries
• 00:09:44 - The Risk of Destroying Unsellable Crops
• 00:10:35 - Unexpected MSO Competition
• 00:12:09 - Proposing Solutions to State Regulators
• 00:12:41 - The High Cost of Packaging
• 00:13:51 - The Restrictive "25-Mile Rule"
• 00:15:28 - Broken Promises on Direct-to-Consumer Sales
• 00:17:12 - Lack of Promised Grants and Funding
• 00:17:30 - The Failure of Social Equity Promises
• 00:20:08 - Impact of Delays on Tech Companies
• 00:27:19 - A Theory on the State's System Delay
• 00:28:13 - Challenge: The High Burden of a "Micro" License
• 00:30:08 - A Lifelong Passion for the Plant
• 00:31:06 - A Scientific Approach to Cannabis
• 00:34:06 - A Pharmaceutical Takeover
• 00:35:58 - Where to find Dr. CJ Segal-Isaacson and Ruth Randall online

Links and Resources:

• Flourish Software
• Vien Trinh on LinkedIn
• Growing Renaissance
• Green Sugar Leaf Farms
• Ruth Randall on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Flourishin' in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

In this first episode of Flourishin’ in Cannabis, host Vien Trinh welcomes Noomi Rana — founder of Inovysta and helped Zizzle NY establish its seed-to-sale software, Flourish Software. 

Noomi shares his journey from growing up in Queens to going from legacy to licensed in the rapidly evolving New York cannabis market. He opens up about the challenges of navigating regulatory confusion, why compliance isn’t optional, and how technology like seed-to-sale software became essential for operators to survive.

Noomi also introduces his vision for Inovysta, a consulting company helping cannabis brands with packaging, marketing, and compliance solutions, while championing his philosophy of keeping cannabis pure — no sprays, just solventless. 

From comparing East Coast and West Coast cannabis culture to offering hard-earned advice about why entrepreneurs need thick skin, capital, and creativity, Noomi brings honesty and insight to every part of the conversation. And in a deeply personal moment, he recalls how seeing cannabis help a friend’s epilepsy inspired his lifelong love for the plant.

Chapters:

• 00:00:00 - Welcome to Flourishin’ In Cannabis Podcast
• 00:01:06 - Meet Noomi, co-founder of Sizzle New York and founder of Inovysta.
• 00:01:43 - Noomi's Background: Growing up in Germany and moving to Queens, New York.
• 00:03:42 - Transition to the Industry: From legacy involvement in Queens to entering the legal space.
• 00:04:26 - Going Legal: Starting a CBD company in 2020 and navigating New York's sudden legalization.
• 00:06:01 - Compliance and Technology: The initial struggles with regulations and inventory management.
• 00:07:01 - Adopting Software: How Flourish software helped streamline operations and compliance.
• 00:09:30 - NY's Regulatory Tech Shift: Discussing the state's move from BioTrack to Metrc.
• 00:10:09 - A Common Oversight: New licensees often forget the software and compliance aspects of the business.
• 00:12:19 - Inovysta Innovative Solutions: Noomi introduces his new consulting company.
• 00:12:32 - Inovysta's Mission: Bridging the gap for legacy operators in marketing, packaging, and compliance.
• 00:14:58 - Product Purity: Sizzle's focus on pure, unadulterated cannabis products like live solventless extracts.
• 00:17:27 - East Coast vs. West Coast: Comparing the consumer preferences and operator innovation in New York and California.
• 00:18:28 - The Future of the NY Market: Predictions for the industry's growth and innovation over the next 5-10 years.
• 00:19:50 - Noomi's Five-Year Plan: Focusing on packaging, marketing, and global expansion to markets like Germany.
• 00:21:02 - Advice for Newcomers: Emphasizing the need for resilience, capital, and adaptability.
• 00:22:40 - A Personal Story of the Plant’s Healing Powers: When Noomi fell in love with the cannabis plant and it’s treatment of epilepsy
• 00:24:04 - How to Get a Hold of Noomi

Links and Resources:

• Flourish Software
• Vien Trinh on LinkedIn
• Inovysta's Website — Free consultations, packaging, marketing, web design, and compliance solutions
• Inovysta on Instagram
• Noomi on Instagram
• Noomi on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Flourishin' in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Brian Weber dives into the complex world of cannabis insurance with Michael DeNault, cannabis practice executive at World Insurance Associates. They break down five essential insurance policies that every cannabis business should consider, including product liability, crop coverage, and employment practices liability. They address common risks in the industry and how businesses can protect themselves and their investments. Whether you're a grower, retailer, or manufacturer, this conversation offers advice about how to safeguard your operations and navigate the challenges of a highly regulated market.

Chapters

• 00:00:00 - The Hidden Risks of Cannabis Insurance
• 00:00:55 - Meet the Insider Who Knows It All
• 00:03:29 - Could a Lawsuit Destroy Your Business?
• 00:08:16 - How to Save Your Crop From Disaster
• 00:13:05 - The Real Cost of Employee Turnover
• 00:15:55 - Are Your Facility Upgrades Fully Protected?
• 00:20:03 - Why Leaders Can’t Ignore This Insurance
• 00:25:49 - Your Next Steps to Stay Protected

Links and Resources

• Michael DeNault on LinkedIn
• Cannabis, Dispensary & Hemp Business Insurance | Worldwide
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Brian sits down with David Eagleson, a seasoned expert in data automation and the founder/CEO of Outlaw Technology Inc., to dig into the realities of running smarter cannabis operations. They explore the need for clean, precise data in cannabis compliance, revealing how human error can derail even the best systems. David explains why automation tools are essential but not a magic fix and breaks down the challenges of RFID technology in cannabis, showing operators the difference between working harder and working smarter. With stories from the field, David details how a well-implemented data strategy isn’t just compliance; it’s the backbone of a profitable, efficient operation.

Chapters

• 00:00:00 - Powering Cannabis with Business Intelligence
• 00:01:03 - Dive into Mahalo Fruition Cannabis
• 00:01:31 - Unpacking Expertise: Meet David Eagleson
• 00:02:00 - Why Data Precision is Key in Cannabis
• 00:03:39 - Overcoming Data Collection Hurdles
• 00:05:36 - Automation’s Game-Changer Role
• 00:09:44 - Navigating Compliance & Inventory Challenges
• 00:12:33 - Uncovering RFID Tech Realities
• 00:16:05 - Efficiency Boost: Working Smarter in Cannabis
• 00:18:03 - Wrap-Up: Key Insights & Takeaways

Links and Resources

• David on LinkedIn: https://www.linkedin.com/in/davideaglesonsr 
• Outlaw Technology: https://outlawtechnology.netFlourish Software

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Brian sits down with Vien Trinh, a veteran and cannabis industry professional, for an honest, no-holds-barred conversation on the unique paths veterans can take within the cannabis industry. Vien shares his journey from military service to his role as a product marketing manager, detailing the struggles, insights, and hard-won lessons he encountered along the way. They talk about the barriers veterans face in accessing cannabis, especially for medicinal needs, and explore the resources and networks out there to support veterans interested in the field. Brian and Vien shed light on the career opportunities within cannabis for those coming out of service, the discipline and resilience veterans bring to the table, and the untapped potential in this budding industry. This episode isn’t just for veterans—it's a masterclass for anyone interested in understanding the intersection of cannabis, career, and community from the perspective of someone who's walked the path. 

Chapters

• 00:00:00 - Cannabis Industry: The Big Picture
• 00:00:53 - Veteran Stories Beyond the Battlefield
• 00:02:02 - From Military to Cannabis Industry
• 00:04:41 - Barriers Veterans Face with Cannabis
• 00:08:58 - Building a Supportive Veteran Community
• 00:12:48 - New Career Paths for Veterans
• 00:17:42 - Relentless Pursuit: Entering Cannabis Industry
• 00:24:50 - Final Reflections and Takeaways

Links and Resources

• Vien on LinkedIn
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Tony Gallo, a cannabis security expert, shares his experiences and advice on how to protect cannabis businesses from internal and external threats. From preventing employee theft in cultivation facilities to ensuring the safe transportation of products, Tony outlines key security measures every cannabis operation should have in place. If you're in the cannabis industry, this episode offers great insights on safeguarding your business and avoiding costly mistakes.

Chapters

• 00:00:00 The Trimmer's Clever Heist: A Cannabis Theft Story You Won't Believe
• 00:01:07 Show Intro: Unpacking Security in the Cannabis Industry
• 00:01:34 Meet Tony Gallo: The Security Architect of Cannabis Operations
• 00:02:23 Sapphire Risk's Legacy: Securing Cannabis Businesses Nationwide
• 00:05:34 Hidden Dangers: Security Weaknesses in Cannabis Cultivation Facilities
• 00:07:26 The Vault of Gold: Securing Cannabis Storage Rooms
• 00:08:32 Trust but Verify: Building a Culture of Honesty in Cannabis Operations
• 00:18:20 Explosive Risks: Safety Protocols in Cannabis Manufacturing
• 00:24:52 On the Road: Securing Cannabis Products During Transportation
• 00:30:00 Wrapping Up: How to Connect with Tony Gallo and Sapphire Risk

Links and Resources

• Tony on LinkedIn
• Sapphire Risk Advisory Group
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Brian Weber talks with John Manlove, CEO of Apex Trading, about the key trends and challenges facing the cannabis industry, especially in emerging markets. They discuss the common mistakes businesses make, like overproduction, and how understanding market dynamics can help brands succeed. John explains why staying focused on costs, using data to make decisions, and partnering with others are crucial for long-term success. They also explore how changes in consumer demand and new trends, like solventless extracts, are shaping the future of cannabis.

Chapters

• 00:00:00 – How Passion Drives Success in Cannabis
• 00:00:27 – Welcome to a Masterclass on Flourishing in Cannabis
• 00:00:57 – John Manlove: From High School to Apex Trading
• 00:02:26 – Navigating State-by-State Cannabis Market Complexities
• 00:04:37 – Why Emerging Markets Offer Big Opportunities and Risks
• 00:06:05 – The Key Trends Shaping New Cannabis Markets
• 00:07:39 – What Established Markets Can Teach Us About Surviving
• 00:14:06 – Overproduction: The Silent Killer of Cannabis Businesses
• 00:18:31 – Building Strong Retail Brand Loyalty for Cannabis Success
• 00:19:30 – Mastering Cannabis Market Dynamics and Price Fluctuations
• 00:20:11 – Staying Focused: Avoiding the Overproduction Trap
• 00:22:08 – Smart Partnerships and Outsourcing to Scale Your Cannabis Business
• 00:26:52 – The Future of Cannabis Products and Market Trends
• 00:30:55 – Resources for Flourishing in the Cannabis Industry and Final Thoughts

Links and Resources

• John on LinkedIn
• Apex Trading
• Bushel44 
• WasteXpress
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Will Read, founder and CEO of CannaPlanners, shares his hard-earned lessons from a decade in the cannabis industry, offering his perspective on what it takes to succeed. He pushes back against common advice like "do what you love," instead pointing out the importance of doing what you're good at, knowing your weaknesses, and never giving up. Will breaks down the key values every cannabis entrepreneur needs, from resiliency and integrity to smart money management. He also speaks bluntly about the mistakes he made early on and how they shaped his approach to business. Will offers an honest, no-frills look at the realities of building a successful cannabis business.

Chapters

• 00:00:00 - Introduction: Should You Really "Do What You Love?"
• 00:00:36 - Welcome to How to Flourish in Cannabis
• 00:01:06 - Meet Will Read: From Shaky Starts to Industry Success
• 00:03:55 - The Five Core Values Every Cannabis Entrepreneur Needs
• 00:07:13 - Discovering Your "Why": It's More Than Just Passion
• 00:12:25 - A Critical Insight: Knowing Your Weaknesses
• 00:15:43 - Lessons in Resilience: Surviving the Cannabis Industry's Toughest Challenges
• 00:18:23 - Money Matters: Navigating Finances Without Losing Focus
• 00:24:49 - Integrity First: Why You Should Never F Over Your Team
• 00:29:03 - Conclusion and Final Words of Wisdom

Links and Resources:

• Will on LinkedIn
• CannaPlanners
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

West Paschal of Alpine IQ  discusses cannabis retail and the urgent need for retailers to truly understand their customers through smarter data use. He explains the pitfalls of relying solely on traditional marketing channels, which often fail in the unique landscape of cannabis. West argues that a deeper, more personalized approach to customer engagement is not just an option but a necessity for success. He shares how segmentation, meaningful loyalty programs, and multi-channel communication can radically improve customer retention and overall business health. This episode is a must-listen for anyone looking to stay ahead in the competitive world of cannabis retail.

Chapters

• 00:00:00 - Navigating the Social Media Blackout
• 00:00:46 - Welcome to How to Flourish in Cannabis
• 00:01:18 - Meet West Paschal of Alpine IQ
• 00:02:01 - West’s Decade in Cannabis
• 00:06:09 - Know Thy Customer
• 00:12:03 - Data is King
• 00:18:43 - From Data to Action
• 00:25:25 - The Feedback Loop
• 00:28:42 - Loyalty Beyond Discounts
• 00:32:42 - Closing the Loop

Links and Resources

• West on LinkedIn 
• Alpine IQ
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

Brian Mayfield of MJstack discusses the often-overlooked challenges that cannabis entrepreneurs face, from securing the all-important license to building a robust tech stack that can sustain long-term growth. Brian shares his insider knowledge on the crucial steps that can determine whether a cannabis business will thrive or falter, including the digital competition that many underestimate. Whether you’re just starting out or looking to refine your operations, this conversation offers advice and hard-won lessons that can make all the difference in this competitive industry.

Chapters

• 00:00:00 - The Digital Edge in Cannabis: Why Your Competitors Aren’t Just Next Door
• 00:00:39 - Welcome to the Journey: Flourishing in Cannabis
• 00:01:07 - Meet Brian Mayfield: The Digital Maestro of MJstack
• 00:04:42 - Before the Green Light: Essential Pre-Licensing Steps
• 00:09:49 - Beyond the License: Navigating the Maze of Post-Licensing and Construction
• 00:14:25 - The Cannabis Construction Chaos: Staying Focused Amid Overwhelm
• 00:19:39 - Crafting Your Digital Fortress: Building a Tech Stack That Works
• 00:26:18 - Staying Ahead: Operational Review and Continuous Improvement Strategies
• 00:31:43 - Final Words: Reflecting on Success and Next Steps

Links and Resources:

• Brian Mayfield on LinkedIn 
• MJstack
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Subscribe to How to Flourish in Cannabis! Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!