In this episode, host Vien Trinh interviews attorney and advocate Jeffrey Hoffman, Co-Founder of the Cannabis Justice & Equity Initiative.

Together, they unpack New York’s messy cannabis rollout from regulations that clash with state law, to the dispensary zoning crisis threatening more than 150 businesses, and a stalled seed-to-sale technology system that has ground progress to a halt.

Jeffrey also shares his personal journey from participating in the illicit market during college, to becoming a legal advocate championing justice and equity in cannabis today.

Tune in for an eye-opening conversation about policy, advocacy, and the fight to bring fairness to New York’s cannabis industry.

Chapters:

• 00:00:00 - Welcome to Flourishin’ in Cannabis Podcast
• 00:00:41 - Meet Jeffrey Hoffman
• 00:01:15 - Getting Started in Cannabis: Jeffrey's Origin Story
• 00:01:25 - Getting High Since Reagan
• 00:02:49 - The Disparity Between Cannabis and Alcohol
• 00:04:00 - Buying and Selling Quarter Pounds
• 00:04:46 - From Dealing to Cultivating
• 00:05:27 - Making Pre-RSO Infused Cigarettes
• 00:07:15 - The Shift to Advocacy and Fighting for Justice
• 00:10:15 - From Pre-Infused Spliffs to Legal Advocacy
• 00:10:57 - New York's Cannabis Market: What Could Be Done Better?
• 00:11:06 - When Regulations Don't Match the Law
• 00:12:05 - The Dormant Commerce Clause Explained
• 00:15:38 - The Dispensary Relocation Issue
• 00:16:24 - Why 150 Dispensaries Must Move: A Regulatory Mismatch
• 00:18:00 - How Cannabis Law Diverges from Alcohol Law
• 00:20:02 - The Political Challenge of Correcting the Law
• 00:23:43 - Tech in Cannabis: The State's Seed-to-Sale System
• 00:24:25 - A Software Rollout Disaster: Customization vs. Adaptation
• 00:26:32 - BioTrack's Partnership with Metrc
• 00:27:40 - The Nightmare Scenario for Cannabis Operators
• 00:29:01 - Jeffrey's Driving Passion for Cannabis Justice
• 00:32:19 - How to Connect with Jeffrey Hoffman

Links and Resources:

• Jeffrey Hoffman on LinkedIn
• Cannabis Justice & Equity Initiative (CJEI)
• Jeffrey Hoffman & Associates PLLC
• Vien Trinh on LinkedIn
• Flourish Software  
• 📧 Contact: [email protected]
• 🎥 Weekly Ask Me Anything about Cannabis Legalization in New York on Cannabis Legalization in NY — live Wednesdays at 4:20 PM ET on LinkedIn

We’re glad you joined us for this week’s conversation. To learn more about Flourish Software’s full suite of seed-to-sale solutions, shoot us a DM. Be sure to subscribe to our Flourishin' in Cannabis Newsletter and connect with us on Spotify, Apple Podcasts, and YouTube.