For cannabis operators, brand leaders, and revenue teams, this episode gets practical about building a resilient business in volatile markets. Vien and Sabrina Naomi Wheeler unpack why AR and cash‑flow risk cripple California operators, how New York’s early credit protections change incentives, and what it takes to scale lean without bloating headcount. Sabrina compares CA vs. NY demand patterns, flags real Metrc bottlenecks that stall inventory, and draws a clear line between compliance tasks and the operational stack required to run the business. She also shares how Greenhouse Agency (HAUS) gives founders sales, trade marketing, and demo coverage on a shared-services model. The conversation closes with Sabrina’s personal connection to the plant and why mission matters when the market gets tough.

Key Takeaways - Might be worth using for SEO

1. California vs. New York are fundamentally different markets. New York is earlier with more upside, California is mature but challenged by AR and taxes.
2. Cash flow and AR risk can sink even strong brands. Not getting paid on time cascades through the entire supply chain.
3. New York instituted credit protections early, a meaningful step that could prevent CA‑style failures.
4. Consumer preference differs: CA leans indica. NY leans sativa, with more professional, function‑driven buyers.
5. Track‑and‑trace (Metrc) is compliance, not operations. Operators still need real ERP to run the business efficiently.
6. Agency model helps brands share sales, trade marketing, and demo resources to scale lean

Chapters

• 00:00:00 — Introduction: The challenges of getting paid in cannabis
• 00:00:48 — Meet the guest: Sabrina Naomi Wheeler
• 00:01:17 — Sabrina’s journey in the cannabis industry
• 00:03:20 — California vs. New York markets
• 00:08:04 — Greenhouse Agency’s role
• 00:10:24 — Running operations efficiently
• 00:19:17 — Personal insights and cultural connections
• 00:22:01 — Contact info and final thoughts
• 00:22:47 — When did you fall in love with cannabis?

Links and Resources:

• Sabrina on Instagram
• Sabrina on LinkedIn
• Green Haus Agency
• Vien Trinh on LinkedIn
• Flourish Software

We’re glad you joined us for this week’s conversation. To learn more about Flourish Software’s full suite of seed-to-sale solutions, shoot us a DM. Be sure to subscribe to our Flourishin' in Cannabis Newsletter and connect with us on Spotify, Apple Podcasts, and YouTube.