In this week's episode, Dave explains how Richard Branson did everything right with Virgin Cola but still failed to break into a market worth FIFTY BILLION DOLLARS A YEAR! Strategy Director at Eximo Marketing, Andi Jarvis, details the incredible lengths Coca Cola went to to make sure Branson experienced his biggest commercial failure ever.

A massive shout out to Ernie Smith, whose article inspired this episode:

https://shortformernie.medium.com/virgin-cola-richard-branson-marketing-failure-8a470ced7815

Presented and Produced by Neil Delamere and Dave Moore

Edited by Cathal Minogue

Music by Dave Moore

Artwork by Ray McDonnell

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