Banking on Digital Growth

50) #DigitalGrowthJourneys: People and Purpose w/ Jonathan Clay

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On this episode of Banking on Digital Growth, we continue our Digital Growth Journey series, as we talk with Jonathan Clay, the Digital Marketing Associate at Louisiana Federal Credit Union. Jonathan and his team are relentlessly focused on two things: People and purpose.

In this episode, we talk all about:

  • Why every team member is required to have a “What’s my why?” story.
  • How a brand-new process allowed them to close 74 additional loans, and why that process nearly came to a halt.
  • How the “pre-app” process is allowing them to get to know their customers better than ever before.
  • Why perfection is often the enemy of progress, and what Jonathan and his team are doing to combat that mindset.

    • You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


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    Banking on Digital GrowthBy James Robert Lay
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