Happy 50th episode! Today we have on James Brown from the Business Accelerator Institute and author of  the bestselling book Shift Happens,  who took his law firm business from failing to 8 million in revenue in a short time frame and now coaches professionals on how they can too.  We are digging into the essentials of marketing for entrepreneurs and business owners and understanding the human buying process and what our customers actually want. We also dive into not basing business decisions off your emotions, the doctrine of sacrifice, financial management and how to optimize your business to the fullest.

To Connect with James Brown:
Business Accelerator Institute

Chapters:
02:18 Starting a Law Firm Against All Odds and Retiring at 50 

04:00 “Think Different”: Marketing Strategies for Scaling 

05:42 Selling the Law Firm and Transition to Coaching

08:13 The Doctrine of Sacrifice and Business Efficiency

13:24 Understanding the Human Buying Process and Marketing for Entrepreneurs 

18:24 Choosing the Right Marketing Channels as Entrepreneurs 

20:10 The Doctrine of Sacrifice and Delegation as a Business Owner

21:03 Hiring for Efficiency and Profitability for Entrepreneurs 

23:22 Marketing as an Investment: Advice for Business Owners 

24:26 Managing Business Ratios and Financial Management as Business Owners

27:11 Avoiding Emotional Decisions as Business Owners

30:07 Improving Sales Conversion Rates as a Business 

31:51 Advice for Young Entrepreneurs

33:57 The Power of Mastermind Groups for Entrepreneurs

34:52 Mindset and Personal Growth for Entrepreneurs

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