Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. 

Want help to market, grow, and scale your business? Schedule a free strategy session.

In this episode:

Ameet Khabra is the Founder of Hop Skip Media, a Google Ads agency helping small businesses improve ROI using Google Ads.

Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. 

Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. 

She's obsessed with performance and shares practical insights and tips to help you improve your Google Ads results.

Topics Discussed

• How she became a Google Ads Ambassador in Canada
• What is PPC?
• Why should businesses use it?
• Keys to success in PPC Ads?
• Broad match vs phrase match
• Negative keywords
• Mistakes to Avoid?
• How fast can a business see results?
• Most underutilized tool in Google Adwords by small businesses - Search Query Report
• Wants to improve ROI on Google Ads

Ameet's Free Gift to MindShift Podcast Listeners

30 Ways to Improve ROI with Google Ads Checklist

Connect with Ameet

Facebook - https://www.facebook.com/adwordsgirl/

Instagram - https://www.instagram.com/adwordsgirl

LinkedIn - https://www.linkedin.com/in/adwordsgirl

Like Today’s Show?

Rate, Review, & Subscribe on Apple Podcasts

Please consider subscribing, leaving a rating, and review.

Also, if you haven’t done so already, join the free MindShift Community.  It's free.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.