Welcome back to the Emajin Golf Podcast: Beyond the 19th! We're incredibly excited to have Irwin Hau, the Director at Chromatix, join Raj to dissect exactly how the right approach to marketing and advertising can dramatically increase your leads and significantly boost your sales!

Before he became immersed in the advertising world, he spent years as a dedicated "coding-nerd," having studied computer science. This technical background is what initially led him to a Melbourne advertising agency, eventually inspiring him to open his own successful firm, Chromatix.

From Data to Demand: Patching Market Holes

Irwin's approach to marketing is heavily data-driven. He constantly analyses vast amounts of information to understand and then strategically influence the customer's perspective through advertising and marketing efforts. Interestingly, he started Chromatix by addressing a problem he personally encountered in the market. This firsthand experience allowed him to directly tackle the principles of supply and demand, effectively "patching up a hole" in the market that he knew needed filling.

But how do you close that gap? Spending money on marketing doesn't automatically guarantee leads. Irwin shares his insights on what truly makes the customer call you.

The Power of Quality and Quantity: Converting Traffic into Sales

Irwin emphasises that not all clients are a perfect fit for your business, even with high website traffic. That's why he advocates for having a conversion tool to leverage that traffic effectively. The goal is to generate valuable, high-quality leads while simultaneously increasing their quantity. His philosophy is clear: get as much relevant traffic to your website as possible to maximize your quality leads and, consequently, your quality sales.

This episode is not one to miss! Tune in now.