Flipping Junkie Podcast with Danny Johnson

50: [Marketing] Getting Deals Doing What Others Aren’t with Rod Khleif


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Rod Khleif is a passionate real estate investor who has personally owned and managed over 2000 apartments and homes. As an entrepreneur, Rod has built several multi-million dollar businesses. As a community philanthropist, Rod’s work has benefited more than 45,000 underprivileged children and families.

Rod discusses culling a list to make it more accurate and actual outbound calling which he’s done successfully. He speaks to knocking on doors which he did in Denver to buy some of the 500 houses he owned there on a buy and hold strategy. He’s found if you’re willing to do what others aren’t you’ll be successful and he happily talks about all of that in today’s episode of the Flipping Junkie Podcast.

Rod has bought hundreds of houses by door knocking on houses that were facing foreclosure.  Here’s what he did:

He would get the pre-foreclosure list (sometimes referred to as the Notice of Default or NOD list) and then design a route to go to the houses.

He focused on going in the evening after 5:15 when people were more likely to be at home.  If they were not home, he would leave his card (that said something along the lines of ‘Foreclosure Assistance Specialist’).    He would then try again on Saturday.

Persistence.  That’s what lands deals.  Huge deals.  He was doing what most investors still won’t do to this day!

When the homeowner is home, you must genuinely care about helping them.  If you only care about making a buck, go and chase bank-owned MLS properties….door knocking is not for you.  Homeowners will smell a shark a mile away.

Ask them questions to guide them through the conversation.  You’ll need to build rapport so that they’ll talk openly with you so that you can offer up solutions to their foreclosure.

Rod liked to ask them what options they’ve already considered.  This is a good way to get the conversation going. 

Rod makes sure to verify the accuracy of his mailing lists and will look for phone numbers of the owners.  This is also something most real estate investors do not do.  If you are serious about real estate investing, finding the owners, finding their phone numbers and calling them can net you big deals.

You can find out what service he uses to verify the accuracy of his lists and find phone numbers by visiting the show notes page at http://flippingjunkie.com/50

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Flipping Junkie Podcast with Danny JohnsonBy Danny Johnson

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