50 Shades of Trade

50 Shades of Trade

By Matt FranklinBusiness
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50 Shades of Trade episodes

  • Lawn Care Leadership: Nolan Gore's Path to Success | E16

    Summary

    Nolan Gore, a small business owner, shares his journey of starting and growing a residential landscaping company. He discusses the decision to invest his life savings into the business and the challenges he faced in the early days. Nolan also talks about the importance of adapting and developing new skills as the business grows. He shares insights from his military experience and how it influenced his leadership style. Additionally, Nolan shares his experience of acquiring a competitor and the challenges faced during the integration process. In this conversation, Nolan Gore shares his experiences and insights on building a successful lawn care business. He emphasises the importance of having a team with a servant mindset and a strong work ethic. He also discusses the lessons learned and areas for improvement in his business. Additionally, he talks about his approach to scaling the business and the role of social media in his journey. Overall, the conversation provides valuable insights for entrepreneurs in the blue-collar industry.
    Takeaways
    Starting a business requires taking risks and betting on yourself.
    Adapting and developing new skills is crucial as the business grows.
    Military experience can provide valuable leadership and operational skills.
    Acquiring a competitor can be a complex process, requiring careful due diligence and negotiation.
    Managing the team during an acquisition requires effective communication and addressing concerns. Building a team with a servant mindset and a strong work ethic is crucial for success in the blue-collar industry.
    Reflecting on lessons learned and areas for improvement is essential for growth and future success.
    Scaling a business requires a different skill set and may require finding the right person to lead beyond a certain point.
    Social media can be a valuable tool for building an online presence and connecting with customers and industry professionals.
    Chapters
    00:44 - Introduction and Background
    02:47 - Making the Decision to Invest
    05:15 - Starting and Growing the Business
    12:24 - Approaching Growth and Adapting
    21:23 - The Influence of Military Experience
    29:37 - Acquiring a Competitor
    34:07 - Deal Structure and Post-Acquisition Challenges
    40:13 - Managing the Team During the Acquisition
    44:22 - Building a Team with a Servant Mindset
    45:13 - Lessons Learned and Areas for Improvement
    47:20 - Going from Zero to One vs. Scaling
    50:00 - The Role of Social Media in Business
    52:43 - Managing Social Media and Building an Online Presence

    58 min
  • Subscription Secrets For Trades From ProfitWell’s $200M Founder | E15

    In this episode, Patrick Campbell, founder of ProfitWell, reveals the true power of the subscription model for trades businesses.

    After creating and growing ProfitWell with no financial backing, Patrick went on to sell the subscription analytics company $200 million. He talks to Matt about his journey, from growing up in a blue-collar family in Wisconsin, to working for the U.S. intelligence community, Google, and eventually starting his own company.
    Patrick shares his experiences of building a company from scratch without any funding and offers insights into the subscription business model.
    Join us for an inspiring conversation with a profit-pro who defied the odds and has truely mastered the art of business.
    Looking for introduce subscriptions to your own customer base and increase your recurring revenue? Use Payaca's handy software lets you create and customise service plans which your customers can subscribe to.
    Try it free for 7-days and see what your business is missing 👉 https://web.payaca.com/register

    1 hr 14 min
  • How To Hire the Right Tradespeople: Top Tips for Your Business | E14

    In this episode, we discuss the challenge of hiring the right tradespeople with the right skills for the right price.

    Top tradies Cathy and Tommy reveal how they attracted and retained the best talent, share interview tips, discuss company culture, and whether there's a skilled trade shortage in the UK.

    Payaca helps you sell more, organise your team, and save hours of time. 👉 Start your free 7-day trial here to give your business a boost 💯

    45 min
  • How to Attract the Right Customers to Your Trade Business | E13

    This episode is all about attracting the right customers into your business. We interview two successful trade business owners, Cathy Cockin and Tommy Lee-Zmuda, who run electrical and plumbing & heating businesses respectfully.

    They discuss the importance of identifying and serving five-star customers, customer red flags, having a strong online presence, and dealing effectively with jobs that haven't gone as planned.

    This video provides essential advice for business owners looking to grow their trade business.

    Payaca's handy software helps you identify your ideal customer and most profitable jobs. Try it free for 7 days and see what your business is missing. 💯

    56 min
  • Success, Sexism & Empowerment: Being A Tradeswoman In 2023 | E12

    In this episode, we discuss the experiences of successful female electrician Cathy Cockin, who started her own company, Little Miss Electrical and has grown it to a 9-person team of female electricians. Tommy Lee-Zmuda also features and shares his experience with tradeswomen in the plumbing and heating sector.

    We delve into the challenges and opportunities for women working in the trade industry, including lack of confidence and sexism, and a more positive focus on attracting more women into trades.

    We also tackle some of the darker sides of the industry - confronting common negative attitudes and practices.

    The podcast is sponsored by Payaca - handy software for trade businesses that helps with sales, team organisation, and saving time. Give your business a boost and start your free 7-day trial now. ✅

    45 min
  • Why Time-Saving Automations Are Important For Business Success | E11

    In this episode, we discuss why automation is critical to saving time and money in your business. Our guest, Tommy Lee-Zmuda, shares his experiences on how automation has increased productivity and sales in his own business. Discover simple strategies to implement automation and streamline your workflow.

    Ready to automate your business? Payaca has all the key automations you need to optimise your business 👉 Start your free 7-day trial now 

    1 hr 2 min
  • The Ultimate Sales & Marketing Strategy for Trades Businesses | E10

    Join special guests Mike Winnet and Tommy Lee-Zmuda as they discuss which trades are the most lucrative, and the strategies for generating leads and making more money for your trade business. They share their expertise in content marketing, SEO, and how to take advantage of YouTube to reach a pre-qualified audience.

    The hosts kick-off by discussing sales and marketing strategies for trades businesses. They start by sharing statistics on the average salaries of different trades like electricians, plumbers, carpenters, and roofers, highlighting that the cost of living can also impact take-home pay. 

    They then delve into the process of capturing leads and making more money. One of the hosts, Tommy, emphasises the importance of understanding content, specifically SEO and Google, to reach potential customers. 

    Another host, Mike Winnet, highlights the effectiveness of content marketing and YouTube video content as a way to pre-qualify leads and increase sales compared to paid ads on Facebook. 

    Finally, the hosts demonstrate how trade businesses can use these strategies to better market their services, enabling them to reach a wider audience and increase their revenues.

    With Payaca, you can easily keep track of business revenues and the key performance metrics discussed in this podcast episode (like CLTV). Ready to give your business a boost? 👉 Start your free 7-day trial

    1 hr 10 min
  • Maximising Your Business Exit: Tips From £8mill Seller Mike Winnet | E9

    In this episode of Payaca 50 Shades Of Trade, we interview Mike Winnet, co-founder of IAM Productions, who built and sold his own business for £8 million. Mike explains how he was able to sell his business and what made it attractive to potential buyers. 

    He also provides advice and tips for other business owners who are looking to sell their own businesses, including how to work out what your business might be worth and step-by-step actions you can take if you haven't a clue where to start. 

    In addition, Mike also explains what life after the sale was like for him and where he'd recommend you invest your hard-earned cash. Mike is very down to earth and gives some really useful advice that you can take action on right now.

    Want to grow a successful business like Mike? Use Payaca to increase your revenue and save time. Start your free 7-day trial 👉 https://web.payaca.com/register 

    51 min
  • How To Build A 28-Person Business That Runs Itself: Sam Blakeney | E8

    You're in for an incredible story right here. Sam is one of those rare breeds who continues to push himself beyond the point of success. 

    After building his 'West Country' plumbing and heating business to a team of 28, Sam reveals how he was able to step back from the business altogether and start his new venture 'NippyChecks'.

    Hiring the right people, learning how to trust them and pass on responsibility are some of the key themes Sam attributes to his achievement in successfully handing over the reins to his first business.

    And he's on to great things with his second business too. Sam talks about how he's taken advantage of a unique gap in the market by using electric bikes to get to trade jobs. NippyChecks is turning a number of heads throughout the South West - while setting a fantastic example of how to run your business sustainably.

    An inspirational episode full of fantastic business tips. Enjoy!

    49 min
  • How To Grow A 9-Employee Business From Scratch: Cathy Cockin | E7

    This week's episode if full of fantastic tips on how to expand your business, employ more staff and and take (successful) steps to sustainable growth.

    After starting her electrical business from scratch, Cathy explains which important decisions helped her grow her business Little Miss Electrical (and reveals which decisions didn't).

    Cathy also discusses the importance of television exposure and how it's helped her build trust and attract more customers.

    Fancy growing your own trade business? Using Payaca, you can win up to 30% more work and save up to 8 hours a week on admin. Try it for free and start running your business the smart way: https://www.payaca.com/

    40 min

About 50 Shades of Trade

From the publisher's feed

If you run a trade business… you’ll love this podcast. It's jam-packed with useful insight to help your business get results.In each episode, Payaca CEO and founder Matt Franklin talks to business…