Summary

In this episode, Patrick Campbell, founder of ProfitWell, reveals the true power of the subscription model for trades businesses.

In this episode, we discuss the challenge of hiring the right tradespeople with the right skills for the right price.

Top tradies Cathy and Tommy reveal how they attracted and retained the best talent, share interview tips, discuss company culture, and whether there's a skilled trade shortage in the UK.

Payaca helps you sell more, organise your team, and save hours of time. 👉 Start your free 7-day trial here to give your business a boost 💯

This episode is all about attracting the right customers into your business. We interview two successful trade business owners, Cathy Cockin and Tommy Lee-Zmuda, who run electrical and plumbing & heating businesses respectfully.

They discuss the importance of identifying and serving five-star customers, customer red flags, having a strong online presence, and dealing effectively with jobs that haven't gone as planned.

This video provides essential advice for business owners looking to grow their trade business.

Payaca's handy software helps you identify your ideal customer and most profitable jobs. Try it free for 7 days and see what your business is missing. 💯

In this episode, we discuss the experiences of successful female electrician Cathy Cockin, who started her own company, Little Miss Electrical and has grown it to a 9-person team of female electricians. Tommy Lee-Zmuda also features and shares his experience with tradeswomen in the plumbing and heating sector.

We delve into the challenges and opportunities for women working in the trade industry, including lack of confidence and sexism, and a more positive focus on attracting more women into trades.

We also tackle some of the darker sides of the industry - confronting common negative attitudes and practices.

The podcast is sponsored by Payaca - handy software for trade businesses that helps with sales, team organisation, and saving time. Give your business a boost and start your free 7-day trial now. ✅

In this episode, we discuss why automation is critical to saving time and money in your business. Our guest, Tommy Lee-Zmuda, shares his experiences on how automation has increased productivity and sales in his own business. Discover simple strategies to implement automation and streamline your workflow.

Ready to automate your business? Payaca has all the key automations you need to optimise your business 👉 Start your free 7-day trial now 

Join special guests Mike Winnet and Tommy Lee-Zmuda as they discuss which trades are the most lucrative, and the strategies for generating leads and making more money for your trade business. They share their expertise in content marketing, SEO, and how to take advantage of YouTube to reach a pre-qualified audience.

The hosts kick-off by discussing sales and marketing strategies for trades businesses. They start by sharing statistics on the average salaries of different trades like electricians, plumbers, carpenters, and roofers, highlighting that the cost of living can also impact take-home pay. 

They then delve into the process of capturing leads and making more money. One of the hosts, Tommy, emphasises the importance of understanding content, specifically SEO and Google, to reach potential customers. 

Another host, Mike Winnet, highlights the effectiveness of content marketing and YouTube video content as a way to pre-qualify leads and increase sales compared to paid ads on Facebook. 

Finally, the hosts demonstrate how trade businesses can use these strategies to better market their services, enabling them to reach a wider audience and increase their revenues.

With Payaca, you can easily keep track of business revenues and the key performance metrics discussed in this podcast episode (like CLTV). Ready to give your business a boost? 👉 Start your free 7-day trial

In this episode of Payaca 50 Shades Of Trade, we interview Mike Winnet, co-founder of IAM Productions, who built and sold his own business for £8 million. Mike explains how he was able to sell his business and what made it attractive to potential buyers. 

He also provides advice and tips for other business owners who are looking to sell their own businesses, including how to work out what your business might be worth and step-by-step actions you can take if you haven't a clue where to start. 

In addition, Mike also explains what life after the sale was like for him and where he'd recommend you invest your hard-earned cash. Mike is very down to earth and gives some really useful advice that you can take action on right now.

Want to grow a successful business like Mike? Use Payaca to increase your revenue and save time. Start your free 7-day trial 👉 https://web.payaca.com/register 

You're in for an incredible story right here. Sam is one of those rare breeds who continues to push himself beyond the point of success. 

After building his 'West Country' plumbing and heating business to a team of 28, Sam reveals how he was able to step back from the business altogether and start his new venture 'NippyChecks'.

Hiring the right people, learning how to trust them and pass on responsibility are some of the key themes Sam attributes to his achievement in successfully handing over the reins to his first business.

And he's on to great things with his second business too. Sam talks about how he's taken advantage of a unique gap in the market by using electric bikes to get to trade jobs. NippyChecks is turning a number of heads throughout the South West - while setting a fantastic example of how to run your business sustainably.

An inspirational episode full of fantastic business tips. Enjoy!

This week's episode if full of fantastic tips on how to expand your business, employ more staff and and take (successful) steps to sustainable growth.

After starting her electrical business from scratch, Cathy explains which important decisions helped her grow her business Little Miss Electrical (and reveals which decisions didn't).

Cathy also discusses the importance of television exposure and how it's helped her build trust and attract more customers.

Fancy growing your own trade business? Using Payaca, you can win up to 30% more work and save up to 8 hours a week on admin. Try it for free and start running your business the smart way: https://www.payaca.com/