Design Like You Mean It

50: The Pitfall of Focusing Solely on Immediate ROI


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While many business owners recognise the importance of branding and design, there can be various reasons why you might choose not to hire a brand designer. I wanted to talk about one in particular today, and that is Focus on Immediate ROI: In some cases, business owners prioritise immediate returns on investment over long-term brand-building efforts. They may view branding and design as secondary to sales or marketing activities that generate more immediate revenue.

In today's ep, I wanted to break this down a little more because focussing on short term wins don’t give you the long term gains in business. In the fast-paced world of business, entrepreneurs often face the pressure to generate immediate returns on investment (ROI) to ensure the survival and success of their ventures. While this focus on short-term gains may seem logical, it can inadvertently hinder long-term business growth, especially when it comes to neglecting the importance of branding.


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Design Like You Mean ItBy Gemini Creative Studio


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