TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

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00:00 Sylwia introduction

01:31 How Tiktok is developing in Europe: Why open an office in Europe?

03:53 Why Tiktok users and Tiktok as a platform are successful

05:30 How Tiktok’s algorithm differs from Youtube’s & how it works

08:14 Is it easier for smaller users/creators to go viral on Tiktok?

11:13 Will the Tiktok music library always be available or will it change at some point?

12:25 Sylwia’s journey to joining Tiktok and the recruitment process

16:40 What is the culture like in Tiktok?

19:45 What makes Tiktok fun and enjoyable?

23:32 How do you motivate a virtual team?

25:57 How do you think work will differ once you start going back to the office?

28:29 How do you plan on balancing remote work with transitioning back to work from the office?

31:15 Tiktok Poland location and office

32:37 What type of clients does Tiktok have?

34:54 What kind of demographic is being targeted when advertising on Tiktok and what type of businesses benefit from advertising on Tiktok?

36:20 How Tiktok’s customer service for advertisers differ from other social media platforms

37:44 Is native advertising the best way to advertise on Tiktok?

38:30 How can Tiktok’s personal approach with clients be scalable?

40:46 Was building something from scratch a completely new experience for you and how did you overcome that?

43:35 What are some relevant skills from your previous job that helped with your current role in Tiktok?

47:03 Is the skill set used to promote Tiktok the same as those used to promote other social media platforms?

49:17 How would the approaches to promote differ across platforms?

51:11 How realistic is it to grow a podcast on Spotify?

51:38 What is Tiktok about?

52:15 Would a short educational content fit the narrative of Tiktok?

53:13 How to boost an educational content on Tiktok

57:01 How did you succeed in a male-dominated space (i.e. tech sector)?

59:58 Where did you learn most of your life lessons?

1:01:56 Sylwia’s hobby in sports: Olympic weight-lifting, crossfit

1:07:03 Did you learn about form while shifting from crossfit to Olympic weight lifting?

1:09:16 Sylwia’s crossfit-related injury

1:10:20 Have you considered doing something like triathlons or ironman?

1:11:40 When putting it into business terms, what are some skills from weightlifting that you can also implement in business?

1:14:42 How do you stay disciplined?

1:17:03 What are some of the biggest failures throughout your career that you didn’t expect to happen and what did you learn from them?

1:21:52 What is the project that you worked on that had the biggest impact?

1:24:30 How to stay committed? And what are some other lessons from that experience?

1:28:10 Are there any books that you’re reading or that you’d like to recommend?

1:29:28 What are some of the learning lessons out of those books that you can share?

1:31:52 Closing: Where to find Sylwia & closing lessons

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