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When he was 14 years old growing up in West Philadelphia, Troy Carter started promoting parties at a neighbor's house and charging for entry. He did the DJing himself to save money.
Today he's one of the most respected visionaries at the intersection of two industries: Music and tech.
Carter wears a lot of hats. He's been a manager, working with the likes of John Legend, Lady Gaga and Meghan Trainor. He's an investor, a general partner at venture capital firm Cross Culture Ventures. And he's a connector. As global head of creator services at Spotify, he's ushering artists into the streaming age.
I met up with Troy Carter recently outside of San Francisco at the Black Enterprise Tech ConneXt Summit. We talked about his path from rags, to riches, to rags, and back again – and how a high school dropout learned to reinvent himself, and an industry.
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By CNBC4.5
6767 ratings
When he was 14 years old growing up in West Philadelphia, Troy Carter started promoting parties at a neighbor's house and charging for entry. He did the DJing himself to save money.
Today he's one of the most respected visionaries at the intersection of two industries: Music and tech.
Carter wears a lot of hats. He's been a manager, working with the likes of John Legend, Lady Gaga and Meghan Trainor. He's an investor, a general partner at venture capital firm Cross Culture Ventures. And he's a connector. As global head of creator services at Spotify, he's ushering artists into the streaming age.
I met up with Troy Carter recently outside of San Francisco at the Black Enterprise Tech ConneXt Summit. We talked about his path from rags, to riches, to rags, and back again – and how a high school dropout learned to reinvent himself, and an industry.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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