Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already

have?

🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE

In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.

Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.

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This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.

Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get My Shift Calculation → HERE

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What You’ll Learn:

- Why retention acquisition is for long-term growth

- The truth about "Subscribe & Save" (and why it’s not a real strategy)

- Dan’s “Subscribability Framework” to boost LTV and reduce churn

- How to engineer offers that keep customers buying month after month

- Real examples of brands going from $500/month → $150K/month

- AI-powered automation using Make.com & n8n

- How to build feedback loops through post-purchase flows and surveys

- Critical metrics to track: churn, time to reorder, reactivation success & more

Timestamps

00:00 – Why Retention Beats Acquisition

03:10 – The #1 Mistake Most eCom Brands Make

04:58 – Retention Isn’t a Loyalty Program

07:11 – What Is the Subscribability Framework?

09:45 – Why ‘Subscribe & Save’ Fails

14:02 – Personalization Over Repetition

18:54 – Automation Isn’t Hard Anymore

20:30 – AI-Generated Emails That Sound Like You

22:46 – "Show Up Like a Friend, Not a Brand"

24:17 – Who Should Not Use Subscription Models?

28:41 – BoxyCharm’s $500M Exit

33:48 – How to Collect Real Feedback from Your Customers

38:05 – The Metrics That Actually Predict Churn

Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news

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