In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.

Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.

Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.

If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.

Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.

Timestamps

00:00 – Amazon Ads Are Changing

02:37 – AI Innovation for Sellers

05:30 – AI as Digital Teammate

09:15 – Smart Brands Using AI

11:58 – AI Agents at Gentex

14:38 – How Agents Are Built

17:53 – Life as an AI Founder

20:46 – GenAI Use Cases

24:03 – Retailers Adopting AI

27:45 – Future of AI Agents

30:50 – Testing AI Tools

35:23 – Tool Selection Tips

40:35 – AI Image Optimization

43:58 – AI & Amazon Flywheel

47:13 – Live Audience Questions

50:01 – Getting Started With AI

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.

Sign up for our Newsletter - https://lwn.news

Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.

Matt breaks down:

- His 5-step formula for creating high-converting Amazon images

- The psychology behind scroll-stopping thumbnails

- A/B testing tools like ProductPinion and PickFu

- Why copywriters and designers need to work together

- Common listing mistakes sellers make in 2025

Timestamps

00:00 – How AI Is Transforming Amazon Ads in 2025

02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization

05:47 –  Main Image Testing

09:58 – The Free Image Check Tool Every Seller Should Use

13:10 – What Makes Shoppers Click

17:29 – How GenSpark Is Fueling AI-Driven Content

20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now

23:02 – Next Level Pixeling App

29:23 – Emailing US vs EU

32:09 – Where AI Tools Are Headed

35:11 – What Airlines Can Teach Us About Amazon Marketing

38:17 – Predicting the Future of Online Shopping & Conversion

40:46 – Dorian’s New App That Could Replace Your Tool Stack

44:50 – The Best Tool for Winning Amazon Images

47:41 – How to Connect with Matt + Free Resources

How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.

👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors:

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news

In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.

🔍 What you'll learn:

- Why Amazon’s EQR + NLP changes killed old launch tactics

- How backend data can destroy your ranking (even if the product is great)

- Real strategies from 150+ successful launches

- Why your PPC might be failing — and how to fix it

- Launch phases & persona targeting that actually work in 2025

This episode is sponsored by:

Sellerboard - https://sellerboard.com/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Timestamps

00:00 – Think Launching on Amazon Is Easy? Think Again

02:40 – Why Data-Driven Launches Beat Hacks Every Time

05:56 – The Anatomy of a Failing Product (Case Breakdown)

09:06 – How Crappy Listings Get Updated Without You Knowing

11:59 – Why Great Products Still Fail to Rank

14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)

17:37 – The Secret to Beating Amazon Support: Ask THIS

20:41 – Image Strategy: Value Buyers vs. Pro Buyers

24:12 – Boosting Conversions by Targeting Buyer Personas

26:50 – Success Leaves Clues: Colin’s Launch Formula

29:59 – Forget Product Launches. Launch Keywords Instead

33:38 – How Amazon Search Mirrors Google’s AI Changes

38:06 – Should You Ever Pause Your PPC Campaigns?

41:09 – How to Cut PPC Without Killing Your Ranking

44:15 – Amazon’s Hidden Flat File & Browse Node Secrets

46:57 – Why Flat Files Break Listings (And How to Fix Them)

👇 Drop a comment with “I subscribe” and I’ll reply personally!

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.

He talks about:

- How to build brands with recurring revenue

- Lessons from launching .Club Domains and selling to GoDaddy

- Creator economy trends and the rise of NoteGPT

- The right way to raise funding and attract investors

- Why brand story and trust are critical in today’s market

Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.

Timestamps:

00:00:00 - Startup Foundation

00:03:38 - Entrepreneur Journey

00:06:42 - Liquidity Control

00:09:33 - Turn On A Dime

00:12:40 - Test and Fail More

00:15:59 - Lean Into Success

00:19:14 - Kickstarter Test

00:22:17 - E-Commerce Brand

00:25:35 - Wealth Creation

00:28:37 - Entrepreneur Learn

00:32:51 - Affiliate Marketing

00:36:17 - E-commerce Vendor ️

00:39:18 - Runner's World Awards

00:42:12 - Know Your Audience ‍‍

00:44:59 - AI Music Creation

00:48:50 - AI Imagination Limit

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

Sponsors:

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 

Grab your free Amazon Audit - https://flatworldnetwork.com/

Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.

If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.

We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.

This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.

In this episode:

- How AI is changing Amazon SEO and PPC

- Why Amazon’s COSMO and RUFUS models matter

- Creating content that performs in AI-driven search

- The future of listing optimization and conversion

- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action

If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.

Timestamps

00:00:00 - Amazon Search & AI

Try out Joylink here - joylink.io/?aff=lunchwithnorm

In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.

What You'll Learn:

- How Erik grew JoyLink from scratch with co-founder Aveek

- Why deep links, instant tracking, and conversion clarity matter

- How affiliates and sellers can use this tool to drive off-site traffic

- Why big creators are switching to smarter Amazon tools 

Timestamps

00:00 Introduction

00:34 Amazon Affiliate Tool

01:03 Negative Reviews

02:10 Who is Erik Stomp

04:48 Amazon Traffic Boost

06:20 Amazon Launch Strategy with Affiliates

10:43 Amazon Affiliate Failures?

14:12 Amazon Creator Insights

19:12 Future Tactics for Affiliate Marketing

23:45 Conclusion

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.

🔍 What You’ll Learn

- Why keyword volume is dead (and what to track instead)

- How Google is evolving with AI & SGE

- Tools & frameworks for modern content optimization

- The 5 tools every marketer should be using

- Real-world tips for schema, site audits, and topical authority

- Why AI-written content still needs human-driven strategy

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

Timestamps

00:00 – Intro: Meet SEO Expert Steve Wiideman

02:30 – What SEO Looks Like in 2025

05:42 – Why Search Volume Doesn’t Matter Anymore

07:55 – How to Build Topic Clusters That Rank

10:20 – 5 Tools Steve Uses for SEO Workflows

13:05 – AnswerThePublic for LLM Optimization

15:15 – Google’s AI Search Experience (SGE)

18:00 – How to Future-Proof Your Content Strategy

21:22 – The Role of Schema in Ranking

24:15 – Automating SEO with SearchAtlas & WordLift

27:10 – Content Refresh Framework: Improve What Exists

29:40 – What Most Brands Get Wrong with SEO

33:00 – SEO for eCommerce vs Content Sites

36:20 – Should You Still Write Blog Posts in 2025?

39:05 – Building Internal Links the Right Way

42:30 – Final Thoughts & Where to Learn More from Steve

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:

- Build high-converting AI video ads

- Navigate the chaos of Trump’s new tariffs

- Automate supplier discovery and reduce costs

🎯 What You’ll Learn:

- How to create faceless video ads with AI for $10/month

- The 5 tools Andrew uses to build full video ads in minutes

- What generative video (like RunwayML) can and can't do

- How he uses ChatGPT, Midjourney, and Make.com in daily flows

- What’s changed in AI since January (agentic workflows, Grok prompts)

- Tariff workarounds: DDP, Mexico sourcing, and betting markets

- Why sourcing with AI is more powerful than Alibaba

- Using Polymarket to make non-emotional business decisions

Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.

Timestamps

00:00 – AI Is Changing Amazon Selling

01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools

04:18 – 2025 AI Trends: Agentic AI, Make

06:46 – 5 Tools to Build Video Ads Fast

08:42 – 100% AI Ad Example

10:15 – Full AI Ad Workflow

13:55 – Midjourney Prompt Tricks

20:48 – Voiceovers with 11Labs & Grok

22:30 – RunwayML Gen-4 Update

24:58 – Faceless Video Tools (Syllaby)

26:45 – Notebook LM Deep Dive

30:43 – Surviving Tariffs in 2025

34:18 – Sourcing Outside China

35:57 – Mexico Suppliers with AI

38:00 – Using Polymarket for Forecasts

42:50 – Smart Decisions with Data

44:17 – Audience Q&A + Tools

48:32 – Connect with Andrew Erickson

_________________________________

This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing

You'll learn:

- How to access AMC for free without an agency

- Why AMC is critical for tracking lifetime value, attribution, and retention

- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)

- Mistakes brands make with campaigns, bidding, and match types

- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting

- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS

- How to measure customer acquisition cost using AMC

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0

Timestamps

00:00 – Intro & What is AMC? Explained Simply

04:00 – Why Amazon Marketing Cloud is a Big Deal

08:00 – Connecting Website Data to AMC

11:45 – Can AMC Track TikTok Sales?

15:20 – Free Access: How to Get Into AMC

18:40 – Lifetime Value & Ad Spend Transparency

22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)

26:10 – Custom Audiences Now Work in Sponsored Ads

30:30 – AMC + Rufus = The Future of Targeting

34:00 – Campaign Optimization with AMC Data

38:00 – Branded Search Drop-Offs & Retargeting

41:10 – Testing Lookalikes for High LTV Shoppers

45:00 – Amazon Ad Mistakes Most Brands Make

49:00 – How to Launch with Broad vs. Exact Match

55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates

59:10 – Multi-Touch Attribution Models with AMC

1:02:40 – Brand Tailored Promotions (Boosting Conversions)

1:06:00 – Final Thoughts + How to Get Started with AMC

_________________________________

This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

_________________________________

This is the playbook Amazon agencies don’t want you to figure out.

🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.

🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing