Sign up to save your podcasts
Or
Share Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.
In this episode, we break down:
- What the 55/75 split really means for your visibility
- How A9, Cosmo, and Rufus impact your title strategy
- What NOT to do with keywords, titles, and bullet points
- How to speak to both humans and the algorithm
- Ranking secrets Amazon doesn’t want you to know
Brian also shares insights into:
- How to test and adapt your titles with flat files
- Where Amazon is actually pulling information from
- Why your listing might not be optimized even if it ranks
- How Amazon decides who shows up in Rufus search results
Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.
👀 Want to know how to rank #1 on Amazon in 2025?
This episode is your blueprint.
Chapters
00:00 Amazon SEO Secrets
00:53 Meet Brian Johnson
02:53 Events + Free Resources
06:12 Amazon Title Split Begins
10:12 Why It Even Matters
12:16 Boost Ranking with Titles
25:57 AI Tools for Listings
30:29 55/145 Title Strategy
33:11 Quick Title Fixes
34:28 Brand Name in Title?
35:56 Title Writing Tips
37:36 Rank Ready Giveaway
39:25 Prepping for Q4
43:01 Flat File SEO
46:29 Cosmo + Rufus Explained
52:18 Human vs AI SEO
57:16 Final Title Tips
59:02 Seller Q&A Session
01:08:59 Final Wrap-Up
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors:
AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
View all episodes
By Norman Farrar
5
46644,664 ratings
Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.
In this episode, we break down:
- What the 55/75 split really means for your visibility
- How A9, Cosmo, and Rufus impact your title strategy
- What NOT to do with keywords, titles, and bullet points
- How to speak to both humans and the algorithm
- Ranking secrets Amazon doesn’t want you to know
Brian also shares insights into:
- How to test and adapt your titles with flat files
- Where Amazon is actually pulling information from
- Why your listing might not be optimized even if it ranks
- How Amazon decides who shows up in Rufus search results
Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.
👀 Want to know how to rank #1 on Amazon in 2025?
This episode is your blueprint.
Chapters
00:00 Amazon SEO Secrets
00:53 Meet Brian Johnson
02:53 Events + Free Resources
06:12 Amazon Title Split Begins
10:12 Why It Even Matters
12:16 Boost Ranking with Titles
25:57 AI Tools for Listings
30:29 55/145 Title Strategy
33:11 Quick Title Fixes
34:28 Brand Name in Title?
35:56 Title Writing Tips
37:36 Rank Ready Giveaway
39:25 Prepping for Q4
43:01 Flat File SEO
46:29 Cosmo + Rufus Explained
52:18 Human vs AI SEO
57:16 Final Title Tips
59:02 Seller Q&A Session
01:08:59 Final Wrap-Up
______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors:
AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
More shows like Lunch With Norm - The eCommerce & Amazon FBA Podcast
View all
Shopify Masters
381 Listeners
AM/PM Podcast
211 Listeners
The Martell Method w/ Dan Martell
577 Listeners
The Game with Alex Hormozi
4,449 Listeners
Feel Better, Live More with Dr Rangan Chatterjee
3,902 Listeners
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
530 Listeners
My First Million
2,643 Listeners
The Prof G Pod with Scott Galloway
5,563 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,947 Listeners
Marketing Against The Grain
357 Listeners
Build with Leila Hormozi
934 Listeners
Everyday AI Podcast – An AI and ChatGPT Podcast
109 Listeners
OPERATORS
50 Listeners
Ecomm Breakthrough
80 Listeners
AI Explored
87 Listeners