AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.

✅ You'll learn how to:

- Use AI to improve onsite search and 4x search-driven revenue

- Build AI-powered upsells and cross-sells like Amazon

- Create a RAG database to reduce hallucinations in customer service

- Find and segment your highest-LTV customers using smart AI signals

- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM

- Turn AI into a creative team: from email to content to chatbot to product research

Plus:

- How Steve built a fully automated cigar rating app in 2 days

- What Shopify store owners should stop ignoring right now

- Why “no-code” tools may be holding you back

- Pro prompt tips to get better output from ChatGPT and Claude

- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)

This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.

📣 Join the conversation and get our best content weekly: https://lwn.news

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

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Flat World Network - https://flatworldnetwork.com/

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00:00 AI Changing Everything

04:15 Gemini Workflow Demo

07:51 Cigar App in 2 Days

11:07 AI Search Power

14:01 Fixing Search Results

17:29 AI for Cross-Selling

20:37 Virtual Bundle Tricks

23:39 Find Your Top Buyers

27:10 AOL Account Surprise

33:37 Prompting Like a Pro

36:56 Scroll-Stopping Thumbnails

40:09 Qualify Leads Fast

43:16 ADA Lawsuit Warning

46:35 What Is NotebookLM?

50:37 SEO Press Release Tip

54:25 How to Contact Steve