In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.

Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.

We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can’t “pay your way” into a keyword if your listing can’t convert).

From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results.

In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss:

Amazon may soon let ChatGPT shop on its site. Here’s what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week’s Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon faces 'leader's dilemma' — fight AI shopping bots or join them

In episode 484 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.

TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:

Hidden listing keywords. An Amazon & TikTok Shop reality show. And a tool that exposes the Amazon influencers hyping your competitors’ products. Special edition Weekly Buzz today. Let’s go!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton, and Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place.

2️⃣ Helium 10’s Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow.

3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like category, price, sales, GMV, affiliates, and influencers.

4️⃣ Helium 10’s Chrome extension now supports Amazon Saudi Arabia, letting sellers analyze sales and opportunities in this fast-growing market.

5️⃣ TikTok Hot Videos shows top-performing TikTok Shop videos by keyword, category, and timeframe, helping sellers and influencers replicate high-converting content.

6️⃣ Amazon Influencer Finder helps sellers discover, analyze, and contact Amazon influencers making product videos, making it easy to recruit proven creators for listings.

7️⃣ TikTok Shop Ads tool lets sellers analyze GMV Max ads by platform, product, and video to spot top-performing creatives and improve ROI.

8️⃣ Helium 10 Share of Voice shows how much page-one visibility your brand owns across organic, sponsored, and video placements, revealing true share of shelf beyond rankings.

9️⃣ Keyword Tracker now includes built-in translation, letting sellers instantly understand and analyze foreign-language keywords across global Amazon marketplaces.

🔟 Helium 10’s AI Assistant instantly answers how-to questions, recommends tools, and helps users work faster—plus users can submit feature ideas directly from the dashboard.

In episode 482 of the AM/PM Podcast and Weekly Buzz, Bradley and Carrie discuss:

Stay profitable on Amazon in 2026 with pricing, PPC, and inventory tips. Plus, how Helium 10’s Managed Refund Service helped a seller recover $100K in reimbursements.

Amazon profitability in 2026 is going to reward sellers who run their business like a finance department and a marketing department at the same time. In this episode, Carrie Miller and Leo Sgovio bring on experienced sellers to talk through what’s actually moving the needle right now: pricing discipline, smarter PPC decisions, inventory/storage awareness, and operational tweaks that protect margin when costs keep rising.

Ryan Cramer shares how Gen-Y Hitch stays profitable by controlling what they can control: manufacturing in the US, negotiating in bulk, keeping prices consistent across Amazon/Walmart/other channels, and forecasting 6–12 months out so unprofitable SKUs get sunset instead of quietly bleeding margin. Leo adds a practical angle from the games category: when competitors aren’t racing to the bottom on price, the real leverage becomes perceived value. Sharona Ozeri brings the apparel perspective, where price pressure is brutal, and explains how she’s leaning harder into brand positioning, using a mix of lower-margin “traffic drivers” and higher-margin specialty products to stay afloat. She also breaks down her CM1/CM2/CM3 contribution margin method to pinpoint whether the real issue is price, Amazon fees/returns, or PPC spend, so decisions stay math-based, not emotional.

Then the conversation turns into “found money”: reimbursements. If Amazon loses inventory (and it happens), leaving reimbursements unclaimed is like accepting a lower profit margin on purpose. Ryan explains why Helium 10’s MRS Managed Refund Service stands out (hands-on support + smart automation), how documentation like BOLs matters, and how their team recovered six figures in reimbursements, money that went straight back to the bottom line. Carrie also highlights a limited-time incentive: if you activate Helium 10’s MRS inside your dashboard, the fee is 10% through February 28, 2026, making it an easy win compared to services charging 15–20%+.

In episode 481 of the AM/PM Podcast, Carrie, Leo, Ryan, and Sharona discuss:

Amazon launches a new Alexa+ web browser, Europe introduces new fees for small imports, and Helium 10 adds more tools for the Saudi Arabia market.

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Introducing Alexa+, the next generation of Alexa

In episode 480 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

You can also listen to the AM/PM Podcast on YouTube here!

Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon.

In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn’t just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.

To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10’s own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie’s account: profitable campaigns randomly shut off, creatives that didn’t match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren’t driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets.

Throughout the conversation, you’ll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon’s newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you’re getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising.

In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss:

Amazon finally gets rid of the dreaded commingling. Will the post office stop delivering Amazon products? An important new rule for TikTok shop shipping. More stories on today’s Weekly Buzz!

► Watch The Podcasts On Youtube: https://www.youtube.com/@AMPMPodcast?sub_confirmation=1

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In episode #478 of the AM/PM Podcast and Weekly Buzz by Helium 10, Bradley covers:

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

Kevin King signs off with Helium 10 Co-founder Guillermo Puyol as they revisit the origins, wild early days, big lessons, and legacy behind one of e-commerce’s biggest success stories.

For the final time as host of the AM/PM Podcast, Kevin King sits down with someone who helped change the course of his career and the Amazon seller world at large. In this emotional closing episode, Kevin welcomes Guillermo Puyol, the brilliant, behind-the-scenes architect who helped transform a small side project into one of the most influential software companies in e-commerce, co-founder of Helium 10.

Kevin and Gui go deep into the real origin story of Helium 10, from Manny discovering Amazon selling through Gui’s retail arbitrage side hustle, to the creation of early Helium 10 tools like Scribbles and Frankenstein, to the unexpected momentum that led to hockey-stick growth… and ultimately, a life-changing exit.

Along the way, they share never-before-told stories:

This episode is part history, part entrepreneurship masterclass, and part heartfelt goodbye as Kevin concludes his 3.5-year run as host, marking 180+ episodes.

Whether you’re an OG listener who remembers the early AM/PM days or someone new to the brand, this conversation gives you a rare, unfiltered look inside the building of a billion-dollar ecosystem and the people who made it happen.

As I close out this chapter of the AM/PM Podcast and my 9.5-year journey with Helium 10, I want to thank every listener, guest, and team member who made this ride unforgettable. From the early days of tin-can microphones to global events and hundreds of episodes, this community has been the heartbeat behind everything we've built.

If you’d like to stay connected, continue learning, and go deeper into the world of high-level e-commerce, here are links to stay in touch with me.

In episode 476 of the AM/PM Podcast, Kevin and Guillermo discuss: