AM/PM Podcast

Enrollment in an FBA program that could save you thousands in FBA fees has been extended. Walmart has announced the dates for its Black Friday deals. These stories and more on today's Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Seller Central News: Enroll in New Selection Program 2026 by March 31

Amazon introduces returnless refunds in Europe

In episode 567 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode.

Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released.

To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley.

Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps.

Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work.

In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss:

Amazon blocks Meta's Muse AI, but Walmart and Shopify welcome it. One major platform has three weeks of Black Friday deals coming up. There's a new business discount badge you might qualify for.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVNBSlc5OFZRTTZURVM3

In episode 565 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

In this Outsourced to Optimized reunion, learn what happened after taking Amazon PPC in-house, how AI changed workflows, and which costly mistakes led to smarter testing and better results.

What happens months after you take your Amazon advertising in-house? In this Outsourced to Optimized reunion, Carrie Miller welcomes back PPC expert Destaney Wishon and brand owner Jason Ross for an honest look at his progress since O2O Season 2. After learning to manage his campaigns with Helium 10 Ads, Jason gained the confidence to launch products more strategically, question recommendations, and connect advertising with his broader business goals. But his journey also included an expensive reminder that testing without proper controls can quickly hurt profitability.

One of Jason’s biggest breakthroughs came from Sponsored Brands. Selling dog and cat toys priced around $7.99 to $13.99, he initially assumed the format was better suited to bigger brands with higher-priced products. Since the series, Sponsored Brands has grown from roughly 5% to 26% of his advertising spend. Jason explains how focused audience targeting and showcasing newer products alongside established favorites helped him rethink the opportunity. Destaney breaks down why creative, bids, and campaign structure matter when evaluating whether an ad format can work for your brand.

AI has also changed how Jason manages the business. Using Claude with Helium 10’s MCP integration, he investigates campaign performance, receives daily alerts, and asks follow-up questions before acting on recommendations. A weekly profitability dashboard has replaced a reporting process that previously took about three hours every Friday. On the creative side, Jason combines real product photography with ChatGPT to develop image options, then gathers feedback through Helium 10 Audience. He shares one example where sales doubled the week after an image update, illustrating why faster, more affordable testing has become central to his approach.

The conversation also explores Amazon’s evolving advertising tools, audience personalization, and Sponsored Review Requests, which Destaney describes as being in alpha at the time of recording. Throughout the discussion, she emphasizes that easier access and automation still require clear business priorities and strategic judgment. Jason’s experience shows the value of understanding your advertising, whether you manage it yourself or work with an agency. Start with a clear objective, put controls around your experiments, and use what you learn to make your next decision stronger.

In episode 564 of the AM/PM Podcast, Carrie, Destaney, and Jason discuss:

TikTok Shop's new performance score, get your Walmart order even faster, and secure your Amazon account even more. These and more on this Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart creates 1-hour express pickups as holiday shopping ramps up

Join Bradley Sutton and Daniela Bolzmann from Mindful Goods next week for a workshop on improving your Amazon Brand Store with AI. Discover features inside Seller Central that many sellers haven’t seen yet and explore how to turn more Brand Store traffic into sales.

Get fresh ideas to put to work in your own store, just in time for the holiday season.

In episode 564 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales.

What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals.

Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs.

Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront.

After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next.

In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss:

TikTok AI-powered updates, Meta protocols for agentic commerce, and new ways to find and launch products on Amazon. These and more on today's Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes

In episode 561 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

Could an AI influencer send shoppers to your Amazon products? Discover how videos made for under $1 can drive organic traffic, build an audience, and help grow without paying to boost posts.

What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon?

Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content.

Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand.

For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand.

In episode 560 of the AM/PM Podcast, Bradley and Liz discuss:

10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced.

Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost.

Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone.

Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history.

Amazon and Helium 10 Introduce Smarter Advertising Tools

Amazon’s new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns.

In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

Live from Amazon Accelerate 2026, discover the biggest AI, logistics, lending, compliance, and product research updates set to transform how Amazon sellers operate and grow.

Amazon Accelerate 2026 delivered a wave of announcements that could reshape how sellers build and manage their businesses. One of the biggest developments is Amazon’s collaboration with Anthropic, which could bring Seller Assistant’s intelligence, recommendations, and ability to take approved actions into Claude. Helium 10’s Bradley Sutton and Andrea Marquez of Amazon’s This is Small Business podcast explore how sellers may soon combine Amazon business information with tools such as Claude and Helium 10 MCP to research opportunities, analyze performance, and streamline everyday operations.

The episode examines Amazon’s growing role across the entire supply chain. Amazon Global Logistics can now deliver inventory from a factory to a seller’s warehouse or 3PL, while Multi-Channel Fulfillment can provide faster Prime-style delivery for orders placed through platforms such as TikTok Shop. Sellers may also gain access to expanded financing, more flexible supply chain services, and greater protection against immediate listing suspensions.

Bradley and Andrea also discuss how conversational shopping with Alexa for Shopping could help customers discover products without knowing the correct keywords. On the seller side, new product-validation tools can provide valuable category insights before a product launches. Personalized Brand Stores will also allow businesses to create different experiences for first-time visitors and returning customers, making branding and customer relationships even more important.

The episode concludes with interviews about Amazon’s Seller Partner Plugin and updated returns programs, including Restore to New and customized grading. Together, these developments point toward a more connected selling ecosystem—but technology alone will not determine who succeeds. Sellers who combine these tools with strong products, authentic branding, customer understanding, and consistent execution will be best positioned to grow.

In episode 558 of the AM/PM Podcast, Bradley and Andrea discuss: