In this episode, Dave breaks down why Amazon moved Prime Day into June and what that shift could mean for sellers heading into the rest of the year. He talks about 5 key trends and data points to watch as Prime Day unfolds, from consumer spending behavior to why Amazon is marketing Prime Day so hard.

This year, Amazon has moved Prime Day from July to June for the first time.

Why? Amazon publicly stated that they want to get ahead of the later stages of the World Cup but there is always an ulterior motive whenever Amazon makes a move.

It could be that they want to space out their yearly buying holidays. It could also be that they are trying to get Prime Day into their Q2 earnings report. We dig into all the possible reasons for the move.

Another major theme in this episode is why Amazon Prime might be a bust for all sellers this year. According to third-party data, Prime Day attracts significantly more new customers than a normal day, but those customers do not necessarily spend more over time than average buyers.

And with rising inflation and fuel costs, who has money anymore to splurge on unnecessary items?

• 0:00 - Why Amazon moved Prime Day to June
• 2:16 - How the World Cup affects spending
• 5:35 - Prime Day's original purpose
• 6:31 - Amazon's push to sell Amazon Prime
• 8:28 - Does Prime Day actually bring in new customers?
• 10:54 - Will June Prime Day impact Amazon's buying holidays?
• 12:50 - How inflation, fuel costs, and the economy could affect Prime Day
• 15:42 - What to watch in the data after Prime Day: Adobe's report

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review on iTunes if you enjoy our content.

Thanks for listening!

Until next time, happy selling!

In this episode, Dave shares his journey of recovery from selling only on Amazon and reducing his dependency on the platform. Dave explores how he's growing sales for his brand after recognizing industry changes. He discusses what he learned from the content marketing industry, the cyclical nature of e-commerce, and the importance of building sustainable systems outside of Amazon's immediate reach.

Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage.

More Staffing connects ecommerce founders to top Filipino talent across supply chain, operations, CX, marketing, finance, and creative. More Staffing helps you build a team with real depth, at a cost structure that makes it viable for a brand at any stage. Check out MORE. Staffing today to get all of your open positions filled for Q3.

• 00:00 - From dependency to strategic recovery
• 02:22 - The "seven-year itch" in business
• 03:22 - Impact of AI on content marketing
• 05:47 - Shifting focus from Google rankings
• 07:13 - Rebuilding with different channels
• 09:38 - The typical lifecycle of a product on Amazon
• 11:03 - Short-term success versus long-term defensibility
• 13:28 - Beating the ripoff and duplicate culture on Amazon
• 14:26 - Building off-Amazon sales channels
• 15:54 - Indirect advertising strategies & lead funnels
• 17:46 - Differentiating products for Shopify vs Amazon
• 20:42 - Long-term growth mindset: demand, sales, and scaling
• 22:38 - Building the team: sourcing Filipino talent via morstaffing.co
• 25:04 - Manufacturing lessons
• 28:00 - Industry complexity as an opportunity, not just a hurdle

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review on iTunes if you enjoy our content.

Thanks for listening!

Until next time, happy selling!

In this episode, Dave delves into the untapped potential of Reddit as a powerful marketing platform for e-commerce brands. Danny Kirk, founder of ReddiReach, shares valuable tips on how you can build organic engagement, what the bread and butter paid strategies are, and how you can avoid the common pitfalls when marketing on Reddit. Whether you have years of experience or just starting on Amazon, learning how Reddit can be useful to your brand's visibility, AI training data, and SEO rankings.

• 00:00 - How Reddit can be a game changer for e-commerce brands
• 02:08 - Why Reddit is important
• 04:09 - Organic vs. paid strategies: which to do first?
• 06:54 - The long-term Reddit game plan as a marketer
• 07:42 - Reddit account policies and managing multiple accounts
• 08:34 - Understanding Reddit's point system
• 11:18 - Handling fake / bad reviews and how to avoid getting roasted
• 13:31 - Which niches perform well on Reddit
• 19:21 - Organic growth strategies and avoiding negative brand perception
• 20:24 - Do's and don'ts for effective engagement and storytelling
• 24:19 - Building your own subreddit: long-term branding play
• 27:08 - Leveraging Reddit for SEO and Google rankings
• 28:57 - Impact on AI recommendations and product ranking in LLMs
• 34:28 - How to connect with Danny Kirk

• ReddiReach
• Mochi Social - Community Content Planner
• Danny Kirk on LinkedIn

Dave shares 5 unique ways his team leverages AI across 3 brands to make products more personal, streamline operations and optimize marketing efforts — without the usual image editing tips that everyone talks about.

Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage.

More Staffing connects ecommerce founders to top Filipino talent across supply chain, operations, CX, marketing, finance, and creative. More Staffing helps you build a team with real depth, at a cost structure that makes it viable for a brand at any stage. Check out MORE. Staffing today to get all of your open positions filled for Q3.

• 00:00 - Introduction
• 02:30 - Creating a custom Shopify app
• 04:00 - Challenges from developing custom apps
• 05:30 - Using Cursor for app development
• 07:00 - Using Cloudflare for hosting apps
• 09:00 - Designing custom inventory management tools
• 17:00 - Using AI for video creation and how Dobby Ads produces quality content
• 21:00 - Efficient PPC management with manual oversight and AI automation
• 25:00 - Hiring professionals in the Philippines with MORE. Staffing
• 30:00 - Experimenting with OpenClaw and its potential

• Dobby Ads
• MORE Staffing
• Cursor IDE
• Railway
• Laravel Framework
• Cloudflare
• DigitalOcean

Dave interviews Tyler Simmons, the CEO of Bucket Golf and how he turned a DIY backyard game into an eight-figure business that caught the attention of Shark Tank. He covers his initial setup struggles, how he evolved the business through his marketing strategies, and how he persisted through it all.

Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage.

• 00:00 - Introduction
• 02:29 - What Bucket Golf is and how the business started
• 04:07 - Turning a homemade into a scalable product
• 04:48 - Learning from initial manufacturing failures
• 06:37 - BucketGolf's first attempt to sell online and early marketing channels
• 08:11 - Why the game did so well and resonated with customers
• 09:43 - Partnering with Chinese suppliers and MOQs
• 11:33 - How Tyler built his supplier relationships
• 14:13 - Bucket Golf's approach to marketing
• 16:30 - How Bucket Golf evolved their ad strategies
• 19:14 - How Bucket Golf appeared on Shark Tank after years of applying
• 23:23 - Tips on how to get picked for the final selection
• 24:41 - How Shark Tank grew Bucket Golf's revenue
• 27:23 - Managing inventory and stock during the airing season
• 28:51 - Projections vs. actual sales bump from Shark Tank
• 30:16 - Cash flow and inventory challenges during holiday peak
• 31:00 - Building win-win partnerships overseas
• 36:36 - Bucket Golf's deal with Mark Cuban
• 44:37 - Success with TikTok shops and advertising insights
• 45:22 - Strategies for maintaining profitability on TikTok Shop
• 48:28 - Expanding into Canadian retail stores and overall distribution
• 50:07 - How to connect with Bucket Golf and Tyler Simmons

• Bucket Golf Official Website
• Bucket Golf Instagram
• Bucket Golf TikTok

• LinkedIn

Florence Morin shares her journey from a math teacher and engineer to a successful art educator. Learn how she uses authenticity, targeted marketing, and smart strategies to build a scalable business that aligns passion with profit.

In this episode, Dave delves into the entrepreneurial journey of Florence Morin, who transformed her passion for art into a thriving business.

She combines digital courses with small physical products to build her million dollar business with a recurring revenue model.

If you're interested in making money without buying inventory, this episode is perfect for you.

• 00:00 - Florence's art business and background
• 00:45 - How Florence runs her business
• 01:41 - Business revenue
• 02:49 - Business growth and team dynamics
• 03:25 - Transitioning to recurring revenue
• 03:44 - Her business' logistics plan
• 04:35 - Innovating with small physical products
• 05:23 - Entrepreneurial journey during COVID
• 06:09 - Florence's career path and founding story
• 07:12 - Early ventures and market fit lessons
• 08:32 - Experimenting with ebooks and trade shows
• 10:50 - Learning sales skills from conventions
• 12:14 - Exploring dropshipping and Facebook ads
• 13:40 - Overcoming dropshipping challenges
• 14:38 - Online drawing education through webinars
• 16:00 - Building an audience with Facebook Live
• 17:02 - Basics of ad targeting for beginners
• 18:23 - Cost-effective ad campaigns during COVID
• 19:53 - Scaling workshops to large audiences
• 21:18 - Aligning offers with customer trust
• 22:35 - Structuring magazine and course upsells
• 23:36 - Engaging through live online events
• 24:25 - Transitioning from free to premium content
• 26:45 - Using physical products to introduce digital education
• 28:34 - Targeting different artist skill levels
• 30:18 - Scaling teaching and content creation with a team
• 32:44 - Maintaining authenticity in branding
• 34:51 - Replicating the model across niches
• 37:33 - Challenges of social media reliance
• 41:04 - Measuring ad performance and customer value
• 44:44 - Creating effective sales pages
• 45:44 - Extending business reach online

• Flo Morin's Facebook Page
• Florence Morin's Instagram

Dave dives into the newest categories and sellers that are dominating on Amazon this season, their ambitious expansion into supply chain services, and how the seller protests impacted their Q1 financials.

• 00:00 - Amazon's latest week of big news: Korean beauty success & supply chain move
• 00:24 - How Korean beauty brands dominate Amazon
• 03:27 - The top K-beauty companies on Amazon: Anua, COSRX, SaynBeauty
• 07:17 - Why gardening and outdoor categories are hot right now for Amazon sellers
• 08:12 - Seasonal outdoor product sales: lawnmowers, tillers, pool equipment
• 09:10 - Amazon announces expansion of Supply Chain Services to all US businesses
• 12:34 - Amazon's plans to destroy their logistics competition
• 14:01 - The FTC might force Amazon to breakup
• 16:19 - Seller protests, Amazon's Q1 growth, and ad revenue spikes
• 19:12 - Seller protest impact on ad spending
• 21:10 - Sellers skeptic about ads efficiency

• Quiet Light Brokerage — For selling your e-commerce business
• Anua on Amazon — Leading K-beauty seller
• COSRX on Amazon — Popular skincare brand
• SaynBeauty — Another popular skincare brand
• My Wife Quit Her Job - YouTube — Steve Chou's Youtube Channel

Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.

• 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller
• 00:18 - How poker shares mental models with online selling
• 00:56 - The risk and reward in gambling versus Amazon
• 2:20 - The importance of AI in Amazon image creation in 2026
• 2:29 - Do's and don'ts for Amazon main gallery images today
• 3:08 - How to test variations of main images effectively
• 3:37 - Creative ideas for image variations: packaging, lifestyle, environment
• 4:59 - Flexibility in Amazon's white background rule and embellishments
• 6:29 - Optimal image resolution and size considerations
• 7:10 - Mobile optimization and best practices
• 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools
• 9:16 - Strategies for high-ticket product testing with limited traffic
• 10:37 - Manual image switching schedule for more reliable tests
• 12:11 - Using PPC data to measure image performance
• 13:20 - The versatility of Prolific for custom surveys
• 14:08 - Secondary images: core types and customer objection handling
• 15:45 - Designing mobile-friendly, visual answer images
• 17:09 - Diminishing returns of lower-positioned listing images
• 19:09 - Image order placement for maximum impact
• 20:10 - Avoiding poor-quality images
• 21:14 - Tips for avoiding AI-generated "slop"
• 22:10 - The myth of JSON prompts
• 23:58 - Crafting effective prompts for product scenes
• 25:00 - Why reference images are important
• 26:32 - Issues with AI-generated images
• 28:53 - Ensuring realistic human figures
• 30:45 - Photoshop's new AI capabilities
• 31:26 - Introduction to generupt.com
• 34:10 - Gathering market data with extensions
• 37:11 - Staying ahead in Amazon

• generupt.com
• Prolific A/B testing tool
• Photoshop Firefly AI
• GPT Image 2 (search for latest tools)
• Market analysis & review scraping extension

Discover key strategies to succeed in the booming supplements market via Amazon. John Smiddy shares expert insights on product formulation, marketing tactics, regulatory requirements, and how to leverage reviews and influencer collaborations for growth.

• 00:00 - The massive opportunity in Amazon supplements industry
• 02:17 - What solo entrepreneurs need to succeed in supplement branding
• 03:50 - Understanding customer problems for supplement success
• 05:08 - Innovative delivery systems in the supplement industry
• 06:16 - How to choose ingredients without biochemical expertise
• 09:56 - Focus on problem-solving in Amazon search strategy
• 12:14 - Regulatory standards differences across countries and FDA compliance
• 13:06 - Requirements for selling supplements
• 16:00 - Building credibility with third-party testing
• 17:37 - Launching tactics—Amazon vs. Shopify
• 22:45 - Strategies for mid-sized supplement companies
• 25:03 - The potential of Amazon inserts
• 26:20 - When to shift focus from Amazon to your own site
• 27:23 - Starting with one flagship product
• 31:21 - Pricing strategies
• 35:52 - Influencer marketing and platform focus—why TikTok isn't prioritized yet
• 41:24 - Insights on Brian Johnson's supplement brand
• 44:11 - How to connect with John Smiddy and his agency for partnership opportunities

• Nutramarketers — John Smiddy's agency
• Eurofins — Third-party testing laboratory
• NSF — Certification body for supplement testing
• Helium 10 — Amazon research tool
• Social Cat — Influencer campaign platform
• Vine Voice Program — Amazon influencer review program

Connect with John Smiddy on his LinkedIn here!

Dave breaks down the recent wins for e-commerce sellers: tariff refunds now being available and Amazon rolling back their credit card policy changes. He talks about why this is a bigger deal than it seems to be, how you as an e-commerce seller can start claiming your tariff refunds, and what this means for sellers moving forward.

Sellers have gotten the biggest wins in the past week.

First, Amazon sellers have managed to get Amazon to take back their credit card policy changes where Amazon would not allow sellers to pay for advertising with their credit cards.

Second, e-commerce sellers are now able to start collecting their tariff refunds after the tariffs were ruled illegal by the Supreme Court.

In this episode, Dave walks through how you can collect your tariff refunds from the US government and breaks down Amazon's response to the sellers who were organizing a protest.

• 00:00 - Recent big wins for Amazon and e-commerce sellers
• 00:58 - How to claim tariff refunds
• 03:08 - The problem with the tariff refunds
• 04:33 - The refund process and timing
• 05:30 - Why the US government moved fast to reimburse tariffs
• 06:26 - My previous experience getting audited by the CBP
• 12:40 - Amazon's policy change on credit card payments for advertising
• 13:10 - Seller backlash and protest on April 15th
• 14:38 - Amazon's PR response
• 16:31 - The importance of seller organization and collective action
• 17:29 - How seller protests influenced Amazon's messaging
• 19:23 - Final thoughts on organizing and pushing for e-commerce seller rights

• Quiet Light Brokerage
• ACE CBP System