The Ecomcrew Ecommerce Podcast

Florence Morin shares her journey from a math teacher and engineer to a successful art educator. Learn how she uses authenticity, targeted marketing, and smart strategies to build a scalable business that aligns passion with profit.

In this episode, Dave delves into the entrepreneurial journey of Florence Morin, who transformed her passion for art into a thriving business.

She combines digital courses with small physical products to build her million dollar business with a recurring revenue model.

If you're interested in making money without buying inventory, this episode is perfect for you.

• 00:00 - Florence's art business and background
• 00:45 - How Florence runs her business
• 01:41 - Business revenue
• 02:49 - Business growth and team dynamics
• 03:25 - Transitioning to recurring revenue
• 03:44 - Her business' logistics plan
• 04:35 - Innovating with small physical products
• 05:23 - Entrepreneurial journey during COVID
• 06:09 - Florence's career path and founding story
• 07:12 - Early ventures and market fit lessons
• 08:32 - Experimenting with ebooks and trade shows
• 10:50 - Learning sales skills from conventions
• 12:14 - Exploring dropshipping and Facebook ads
• 13:40 - Overcoming dropshipping challenges
• 14:38 - Online drawing education through webinars
• 16:00 - Building an audience with Facebook Live
• 17:02 - Basics of ad targeting for beginners
• 18:23 - Cost-effective ad campaigns during COVID
• 19:53 - Scaling workshops to large audiences
• 21:18 - Aligning offers with customer trust
• 22:35 - Structuring magazine and course upsells
• 23:36 - Engaging through live online events
• 24:25 - Transitioning from free to premium content
• 26:45 - Using physical products to introduce digital education
• 28:34 - Targeting different artist skill levels
• 30:18 - Scaling teaching and content creation with a team
• 32:44 - Maintaining authenticity in branding
• 34:51 - Replicating the model across niches
• 37:33 - Challenges of social media reliance
• 41:04 - Measuring ad performance and customer value
• 44:44 - Creating effective sales pages
• 45:44 - Extending business reach online

• Flo Morin's Facebook Page
• Florence Morin's Instagram

Dave dives into the newest categories and sellers that are dominating on Amazon this season, their ambitious expansion into supply chain services, and how the seller protests impacted their Q1 financials.

• 00:00 - Amazon's latest week of big news: Korean beauty success & supply chain move
• 00:24 - How Korean beauty brands dominate Amazon
• 03:27 - The top K-beauty companies on Amazon: Anua, COSRX, SaynBeauty
• 07:17 - Why gardening and outdoor categories are hot right now for Amazon sellers
• 08:12 - Seasonal outdoor product sales: lawnmowers, tillers, pool equipment
• 09:10 - Amazon announces expansion of Supply Chain Services to all US businesses
• 12:34 - Amazon's plans to destroy their logistics competition
• 14:01 - The FTC might force Amazon to breakup
• 16:19 - Seller protests, Amazon's Q1 growth, and ad revenue spikes
• 19:12 - Seller protest impact on ad spending
• 21:10 - Sellers skeptic about ads efficiency

• Quiet Light Brokerage — For selling your e-commerce business
• Anua on Amazon — Leading K-beauty seller
• COSRX on Amazon — Popular skincare brand
• SaynBeauty — Another popular skincare brand
• My Wife Quit Her Job - YouTube — Steve Chou's Youtube Channel

Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.

• 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller
• 00:18 - How poker shares mental models with online selling
• 00:56 - The risk and reward in gambling versus Amazon
• 2:20 - The importance of AI in Amazon image creation in 2026
• 2:29 - Do's and don'ts for Amazon main gallery images today
• 3:08 - How to test variations of main images effectively
• 3:37 - Creative ideas for image variations: packaging, lifestyle, environment
• 4:59 - Flexibility in Amazon's white background rule and embellishments
• 6:29 - Optimal image resolution and size considerations
• 7:10 - Mobile optimization and best practices
• 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools
• 9:16 - Strategies for high-ticket product testing with limited traffic
• 10:37 - Manual image switching schedule for more reliable tests
• 12:11 - Using PPC data to measure image performance
• 13:20 - The versatility of Prolific for custom surveys
• 14:08 - Secondary images: core types and customer objection handling
• 15:45 - Designing mobile-friendly, visual answer images
• 17:09 - Diminishing returns of lower-positioned listing images
• 19:09 - Image order placement for maximum impact
• 20:10 - Avoiding poor-quality images
• 21:14 - Tips for avoiding AI-generated "slop"
• 22:10 - The myth of JSON prompts
• 23:58 - Crafting effective prompts for product scenes
• 25:00 - Why reference images are important
• 26:32 - Issues with AI-generated images
• 28:53 - Ensuring realistic human figures
• 30:45 - Photoshop's new AI capabilities
• 31:26 - Introduction to generupt.com
• 34:10 - Gathering market data with extensions
• 37:11 - Staying ahead in Amazon

• generupt.com
• Prolific A/B testing tool
• Photoshop Firefly AI
• GPT Image 2 (search for latest tools)
• Market analysis & review scraping extension

Discover key strategies to succeed in the booming supplements market via Amazon. John Smiddy shares expert insights on product formulation, marketing tactics, regulatory requirements, and how to leverage reviews and influencer collaborations for growth.

• 00:00 - The massive opportunity in Amazon supplements industry
• 02:17 - What solo entrepreneurs need to succeed in supplement branding
• 03:50 - Understanding customer problems for supplement success
• 05:08 - Innovative delivery systems in the supplement industry
• 06:16 - How to choose ingredients without biochemical expertise
• 09:56 - Focus on problem-solving in Amazon search strategy
• 12:14 - Regulatory standards differences across countries and FDA compliance
• 13:06 - Requirements for selling supplements
• 16:00 - Building credibility with third-party testing
• 17:37 - Launching tactics—Amazon vs. Shopify
• 22:45 - Strategies for mid-sized supplement companies
• 25:03 - The potential of Amazon inserts
• 26:20 - When to shift focus from Amazon to your own site
• 27:23 - Starting with one flagship product
• 31:21 - Pricing strategies
• 35:52 - Influencer marketing and platform focus—why TikTok isn't prioritized yet
• 41:24 - Insights on Brian Johnson's supplement brand
• 44:11 - How to connect with John Smiddy and his agency for partnership opportunities

• Nutramarketers — John Smiddy's agency
• Eurofins — Third-party testing laboratory
• NSF — Certification body for supplement testing
• Helium 10 — Amazon research tool
• Social Cat — Influencer campaign platform
• Vine Voice Program — Amazon influencer review program

Connect with John Smiddy on his LinkedIn here!

Dave breaks down the recent wins for e-commerce sellers: tariff refunds now being available and Amazon rolling back their credit card policy changes. He talks about why this is a bigger deal than it seems to be, how you as an e-commerce seller can start claiming your tariff refunds, and what this means for sellers moving forward.

Sellers have gotten the biggest wins in the past week.

First, Amazon sellers have managed to get Amazon to take back their credit card policy changes where Amazon would not allow sellers to pay for advertising with their credit cards.

Second, e-commerce sellers are now able to start collecting their tariff refunds after the tariffs were ruled illegal by the Supreme Court.

In this episode, Dave walks through how you can collect your tariff refunds from the US government and breaks down Amazon's response to the sellers who were organizing a protest.

• 00:00 - Recent big wins for Amazon and e-commerce sellers
• 00:58 - How to claim tariff refunds
• 03:08 - The problem with the tariff refunds
• 04:33 - The refund process and timing
• 05:30 - Why the US government moved fast to reimburse tariffs
• 06:26 - My previous experience getting audited by the CBP
• 12:40 - Amazon's policy change on credit card payments for advertising
• 13:10 - Seller backlash and protest on April 15th
• 14:38 - Amazon's PR response
• 16:31 - The importance of seller organization and collective action
• 17:29 - How seller protests influenced Amazon's messaging
• 19:23 - Final thoughts on organizing and pushing for e-commerce seller rights

• Quiet Light Brokerage
• ACE CBP System

Dave talks to Alan Li from Copycatch AI to discuss how Amazon sellers can defend their products from infringement, understand the legal tools available, and learn the process of filing lawsuits to deter counterfeiters. Alan Li shares his experience with IP rights, when to pursue legal action, and how to maximize settlements.

• 00:48 - IP infringement challenges on Amazon
• 01:16 - How Copycatch.ai helps get listings removed
• 03:08 - Filing lawsuits on contingency and settlement strategies
• 05:48 - How to distinguish infringement from generic design similarity
• 06:46 - Copyright protections for artistic and structural design elements
• 08:02 - Easiest IP to defend: trademarks vs copyrights vs patents
• 10:42 - The importance of registering copyrights before enforcement
• 13:20 - Cost and process of registering trade dress, patent, and copyright
• 14:31 - How to efficiently protect images and designs for e-commerce
• 18:31 - Filing ex parte lawsuits and obtaining TROs for swift action
• 20:36 - When to go straight to litigation rather than DMCA takedowns
• 23:34 - Estimating settlement amounts based on competitor sales and revenues
• 26:28 - Using settlement and sales resurgence as part of your IP strategy
• 29:38 - Challenges of traditional legal fees and how contingency offers a solution
• 31:12 - Supporting small businesses and mom-and-pop Amazon sellers
• 32:15 - Building enforceable IP portfolios for ongoing protection
• 35:19 - How to contact Alan Lee for IP infringement issues

• Copycatch.ai
• Quiet Light Brokerage
• Jungle Scout
• Helium 10

Dave dives into Amazon's updated policies that threaten sellers' credit card points and cash flow, including changes to DD7 payment terms. He shares tips on how to stay afloat amidst these challenges like getting a line of credit, and possibly using DDP shipping to get favorable terms for your next order of inventory.

• How Amazon's new policies on ad payments and DD7 impact cash flow
• How you can increase credit limits and ad spending thresholds
• Why you should apply for lines of credit and negotiate payment terms with suppliers
• Tactical steps to optimize cash flow, including invoice payments and DDP shipping advantages
• The ongoing black market for seeded Amazon accounts tied to fraud schemes
• The importance of preserving cash flow for business sustainability

• 00:00 - Amazon's new policies threatening seller cash flow
• 00:57 - The potential rollout of restricted credit card payments for ads
• 3:10 - Comparing Google/Facebook policies to Amazon's upcoming changes
• 4:09 - The glimmer of hope: Amazon offering alternative payments
• 6:29 - Why ad spend is important for Amazon's shareholders
• 6:56 - Why a decrease in ad spend could influence policy adjustments
• 7:56 - The role of invoice payments as a temporary cash flow solution
• 8:24 - How to request credit limit increases and their benefits
• 12:45 - The challenges faced with DD7
• 14:06 - Why Amazon pushed for DD7
• 16:02 - Fraud on Amazon

• Quiet Light Brokerage

Discover how some of the biggest brands on Amazon—some you've never heard of—have dominated the platform and generated hundreds of millions in sales annually. This episode explores the quiet giants of Amazon and their innovative approaches, business models, and how they break the mold.

It isn't easy being an Amazon seller.

Its almost infinitesimally hard to be within the top 10 biggest sellers on Amazon.

In this episode, Dave reveals the 5 biggest sellers on Amazon. This episode will dive into what their product niches are, how they operate, their origins and more.

If you're interested in selling on Amazon, this episode is for you. It's filled with valuable insights into how you can leverage your differences against other e-commerce companies and how different product niches can be great opportunities.

• 00:00 - Introduction
• 00:28 - Why Amazon sales figures matter for brand growth
• 01:11 - Quiet Amazon Giant #1
• 02:08 - Their origins
• 02:37 - Their competitors
• 03:06 - How Dave knows co-founder David Ghiyam
• 06:00 - Quiet Amazon Giant #2
• 09:23 - Their stock performance
• 10:18 - Quiet Amazon Giant #3
• 13:10 - The surprising profitability of small-product companies
• 14:06 - Quiet Amazon Giant #4
• 16:26 - The booming coffee category and emerging trends

• Quiet Light Brokerage
• David Ghiyam - LinkedIn

In this episode, we dive into the reliability of the two biggest Amazon SaaS tools - Helium 10 and Jungle Scout. We explore how close these tools come to actual Amazon data and discuss what sellers should keep in mind when using these tools for product research and estimating sales.

• 00:00 - Amazon keyword and sales data tools
• 00:57 - Why its hard to rely on brand analytics alone
• 1:21 - How data was collected from three different brands and categories
• 2:19 - Methodology for comparing keyword search volume
• 4:42 - Keyword volume discrepancies
• 5:56 - Overall variance: Jungle Scout vs. Helium 10 accuracy
• 6:08 - Verifying Helium 10 data and common data interpretation issues
• 7:03 - Limitations of Helium 10's dashboard and metrics interpretation
• 8:03 - Possible reasons for Helium 10's inaccuracies
• 9:00 - Brand analytics data vs. third-party tools
• 12:21 - Amazon's own sales estimates and their reliability
• 13:15 - Price comparison: Helium 10 vs. Jungle Scout
• 14:13 - Alternative affordable tools like Seller Sprite and their usefulness
• 15:11 - Final thoughts

• Helium 10
• Jungle Scout
• Seller Sprite
• Quiet Light Brokerage

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we'll talk to you soon!

Dan Anthony from WePayTheTariffs explains the recent Supreme Court decision that ruled certain tariffs illegal, how the refunds for affected importers will work, and what steps ecommerce owners should take moving forward.

The Supreme Court recently struck down President Trump's tariffs.

And that means there's good news and bad news.

The good news is that you're likely going to be entitled to a full refund of any IEPPA tariffs you paid last year after the SCOTUS ruling.

The other good news is that the CBP has been instructed to make the job of getting tariff refunds as simple as possible.

The bad news is you're going to have to jump through a couple of hoops first.

In today's episode, Dan Anthony from WePayTheTariffs is on to clear some of the confusion and skepticism about the refunds and the recent tariff increase that was announced after the Supreme Court passed their judgement.

• 00:00 - The Supreme Court's ruling on tariffs
• 01:44 - What the ruling did and did not address
• 02:12 - What happens to tariff money?
• 03:42 - Differences in legal footing between Trump 1.0 and 2.0 tariffs
• 05:15 - Timeline for implementing new tariffs
• 09:46 - Current application rates of tariffs: 10% or 15%
• 10:10 - What you need to do to get tariff refunds
• 13:37 - The urgency of refunds and how delays cost the US government money
• 16:58 - The likelihood of refunds being issued
• 18:54 - Potential government objections to refunds and appeal possibilities
• 20:19 - Timeline and procedural steps for refund payments
• 22:04 - Windows to protest tariffs and how they apply here
• 23:37 - The role of legislative efforts and legal timelines for refunds
• 26:07 - WePayTheTariffs' mission and ongoing advocacy efforts
• 28:48 - How small importers can support the campaign and register for refunds

• WePayTheTariffs.com — Join the movement to advocate for tariffs refunds
• CBP Refund Registration — Register for ACH refunds to ensure you receive your money
• Section 301 Trade Law — U.S. Trade Representative info
• Section 232 Steel & Aluminum Tariffs — Official documentation

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we'll talk to you soon!