The My Wife Quit Her Job Podcast With Steve Chou

Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality.

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Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over.

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Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.

The post 655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money appeared first on MyWifeQuitHerJob.com.

What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.

The post 654: AI Does 80% Of My Job Now, But Here’s What It Sucks At appeared first on MyWifeQuitHerJob.com.

43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.

The post 653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It? appeared first on MyWifeQuitHerJob.com.

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.

The post 652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler appeared first on MyWifeQuitHerJob.com.

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.

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Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.

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Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.

The post 649: She Makes 6 Figures Selling Knitting Kits With Kari Capone appeared first on MyWifeQuitHerJob.com.

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […]

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