The My Wife Quit Her Job Podcast With Steve Chou

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […]

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Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience.

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Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.

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Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%.

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Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community.

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After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped.

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AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to invest in now to survive it.

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Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity.

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Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search.

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Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line.

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