Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.

Timestamps

• 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller
• 00:18 - How poker shares mental models with online selling
• 00:56 - The risk and reward in gambling versus Amazon
• 2:20 - The importance of AI in Amazon image creation in 2026
• 2:29 - Do's and don'ts for Amazon main gallery images today
• 3:08 - How to test variations of main images effectively
• 3:37 - Creative ideas for image variations: packaging, lifestyle, environment
• 4:59 - Flexibility in Amazon's white background rule and embellishments
• 6:29 - Optimal image resolution and size considerations
• 7:10 - Mobile optimization and best practices
• 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools
• 9:16 - Strategies for high-ticket product testing with limited traffic
• 10:37 - Manual image switching schedule for more reliable tests
• 12:11 - Using PPC data to measure image performance
• 13:20 - The versatility of Prolific for custom surveys
• 14:08 - Secondary images: core types and customer objection handling
• 15:45 - Designing mobile-friendly, visual answer images
• 17:09 - Diminishing returns of lower-positioned listing images
• 19:09 - Image order placement for maximum impact
• 20:10 - Avoiding poor-quality images
• 21:14 - Tips for avoiding AI-generated "slop"
• 22:10 - The myth of JSON prompts
• 23:58 - Crafting effective prompts for product scenes
• 25:00 - Why reference images are important
• 26:32 - Issues with AI-generated images
• 28:53 - Ensuring realistic human figures
• 30:45 - Photoshop's new AI capabilities
• 31:26 - Introduction to generupt.com
• 34:10 - Gathering market data with extensions
• 37:11 - Staying ahead in Amazon

Resources & Links

• generupt.com
• Prolific A/B testing tool
• Photoshop Firefly AI
• GPT Image 2 (search for latest tools)
• Market analysis & review scraping extension