Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart episodes

October 12#769 - Generate Extra Revenue Through Affiliate Marketing
Discover how Amazon sellers can earn extra revenue with affiliate marketing, influencer partnerships, recurring commissions, and strategies that create new income streams beyond product sales.

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What if you could generate thousands of dollars in additional revenue without launching another product? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Helium 10 affiliate experts Tara Stoll and Kashka Burrowes to uncover an overlooked opportunity that most Amazon and e-commerce sellers aren't taking advantage of: affiliate marketing. Whether you're looking to drive more sales for your existing products or build an entirely new income stream, this episode reveals how affiliate partnerships can open doors to serious earning potential.

For Amazon, Shopify, and TikTok Shop sellers, affiliate marketing offers a powerful alternative to traditional advertising. Instead of spending money upfront and hoping for conversions, brands can partner with creators and pay commissions based on actual results. Bradley and his guests break down how to find influencers using Helium 10's Amazon and TikTok influencer discovery tools, approach creators with compelling offers, and build authentic relationships that lead to sales. They also explore affiliate commission structures, performance incentives, and recurring revenue opportunities for businesses offering subscriptions or replenishable products.

But here's where things get interesting: some Helium 10 affiliates are earning $30,000 to $35,000 per month! Tara and Kashka reveal how the Helium 10 affiliate program works, including upfront commissions ranging from 100% to 125%, the potential to earn 25% recurring commissions for up to 12 months, and additional monthly content bonuses. You'll learn how sellers, content creators, and e-commerce enthusiasts can turn their existing knowledge and connections into another source of income, even without having a massive social media following.

The biggest takeaway? You don't always need another product, a bigger advertising budget, or an entirely new business to increase your revenue. Sometimes the next opportunity is already sitting right in front of you. Whether you're building an affiliate program for your own brand or recommending tools you already use and believe in, this episode challenges you to think beyond traditional e-commerce strategies. Your next big revenue stream might not come from selling more products, but from discovering a smarter way to earn.
Interested in becoming a Helium 10 affiliate? Learn more at https://h10.me/crushit
In episode 769 of the Serious Sellers Podcast, Bradley, Tara, and Kashka discuss:
00:00 - Introduction
01:14 - Meet Kashka Burrowes
04:05 - Tara Stoll's Journey Into E-Commerce
08:06 - Affiliate Marketing Opportunities For Sellers
09:53 - How Affiliate Marketing Works
12:05 - Finding Affiliates And Influencers
15:00 - How To Approach Influencers
19:16 - Negotiating Affiliate Commissions
21:48 - Understanding Commission Structures
25:00 - Recurring Revenue For Physical Products
27:07 - How Much Helium 10 Affiliates Can Earn
30:11 - Qualifying For Recurring Commissions And Final Takeaways
37 min
October 06#768 - Amazon Seller Strategies From the Accelerate Floor
In this episode, we’ll learn how sellers grow million-dollar businesses, use AI to save time, prepare for retail, and lift profits with practical strategies shared live from the floor of Amazon Accelerate.
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► Learn How To Sell on Amazon: https://h10.me/ft

What does growth look like for someone launching their first product compared with sellers running multimillion-dollar businesses? Recorded live on the floor of Amazon Accelerate, this episode of the Serious Sellers Podcast brings together seven sellers with different backgrounds, business models, and lessons to share. Bradley Sutton starts with Sky Balukonis, who grew a disposable napkin business from roughly $40,000-$50,000 in first-year sales to a projected $1.4 million annually. Sky explains how disciplined reinvestment, careful cash flow management, and premium positioning helped an everyday product stand out.
Danial Khosravi and Nick Karafilov share how they use Claude connected to Helium 10 through MCP to research keywords, improve listing copy, and prepare a data-backed presentation for a Walmart buyer. They also explain how advice from a Helium 10 Elite call with Bradley pushed them to build their Walmart presence, prepare retail-ready packaging, and generate TikTok content. Those efforts helped put them in front of a buyer, with a potential retail agreement still pending at the time of recording. Meanwhile, first-time Amazon seller Todd Gabel discusses launching a windshield sticker-removal film and using AI-assisted research to understand keywords and competitors.

Youseong Ha of Neudorff offers a different perspective on product selection, explaining why he moved from skincare into the more challenging gardening and pesticide category. His approach centers on finding unmet customer needs and delivering meaningful product differentiation. Brothers Ben and Josh Garmon then share lessons from a business generating approximately $20-30 million annually through manufacturer partnerships and e-commerce operations. Their focus is profitability, dependable execution, and a roughly even split between FBA and FBM, with merchant fulfillment giving them flexibility to assemble bundles from shared inventory.
The episode closes with Sugam Dhal from Amazon’s Middle East global selling team, who discusses expansion opportunities in the UAE and Saudi Arabia and potential incentives for qualifying brands. Across these conversations, the message is clear: growth comes from understanding customers, managing resources carefully, and acting on opportunities with purpose. Whether you are preparing your first listing or managing millions in sales, choose one lesson you can apply now. A stronger product, a smarter workflow, or a better fulfillment strategy could become the foundation for your next stage of growth.

In episode 768 of the Serious Sellers Podcast, Bradley and his guests discuss:
00:00 - Introduction
01:42 - Sky Balukonis-Gee’s Seller Journey
04:23 - Reinvesting Profits And Premium Product Positioning
06:45 - Meet Danial Khosravi And Nick Karafilov
09:43 - Using Claude And The Helium 10 MCP
13:15 - Preparing A Brand For Walmart Retail
16:42 - Todd Gabel’s First Amazon Product
20:35 - Youseong Ha’s Move Into Gardening Products
26:52 - Finding Gaps And Meeting Customer Needs
28:31 - Ben And Josh Garmon’s Manufacturer Partnerships
32:16 - Combining FBA, FBM, And Flexible Bundles
33:55 - Middle East Expansion With Sugam Dhal
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
37 min
September 29#767 - Amazon Seller Secrets From China
Explore the white-hat advantages and black-hat tactics used by Chinese Amazon sellers, from rapid product testing and supplier research to manufactured demand, AI imagery, and branding gaps.
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► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
What strategies are Chinese Amazon sellers using to compete, and what can sellers elsewhere learn from them? Recorded in Shenzhen, China, Bradley Sutton sits down with experienced Amazon seller and new Helium 10 team member Shawn Su to explore the advantages, tactics, and challenges shaping one of the world’s most competitive e-commerce communities.
Shawn shares his journey from two unsuccessful product launches to building two six-figure Amazon brands. He explains how he discovers overlooked opportunities using narrow price filters, minimum search-volume requirements, weak competitor images, and low title density. He also reveals why the ability to test small orders, respond to reviews, modify products, and launch improved versions quickly may be a greater advantage than lower manufacturing costs.
The conversation also examines a controversial tactic involving manufactured keyword demand. Some sellers use external traffic to make previously unknown search terms appear popular before launching new FBA listings. Bradley explains why a sudden search-volume spike does not always represent organic demand—and why sellers should investigate where that traffic is coming from before entering the market.
From reverse-sourcing products through 1688.com to accessing real-time information through WeChat seller groups, Shawn provides a rare look inside China’s Amazon ecosystem. But speed and sourcing are not everything. Western sellers can still gain an edge through cultural understanding, memorable storytelling, customer relationships, and long-term brand building.

In episode 767 of the Serious Sellers Podcast, Bradley and Shawn discuss:
00:00 - Introduction
01:26 - Shawn Su’s Background In China
02:29 - Discovering Amazon And E-Commerce
03:38 - Two Failed Product Launches
06:06 - Finding His First Successful Product
08:02 - Shawn’s Product Research Strategy
10:06 - Using Title Density To Find Opportunities
11:44 - How Sellers Manufacture Keyword Demand
15:06 - The Speed Advantage Of Chinese Sellers
16:48 - Affordable Product Photography And AI Images
19:39 - Reverse-Sourcing Competitors Through 1688
20:46 - WeChat Groups And Real-Time Seller Intelligence
22:38 - Why Western Sellers Win At Brand Storytelling
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
27 min
September 21#766 - From Royalty Checks to Amazon Millions
A handmade Christmas gift became a patented product and a multimillion-dollar Amazon business. Discover the licensing, team-building, and growth strategies behind its success.
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► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft

What began as a handmade Christmas gift eventually became a patented product, a successful licensing deal, and a multimillion-dollar Amazon brand. Super Blanky founder and CEO Karen Bonnici joins Bradley alongside her nephew and newest intern, Jack Lustig, to share the story behind the wearable blanket. After watching the children play with her original cape-style design, Karen developed its signature pocket sleeves, hand-sewed the first 500 units, and validated the idea through craft shows.

Karen later licensed her patents and trademarks to a manufacturer that brought the product into Target with characters such as Jurassic Park and Paw Patrol. Although the arrangement generated approximately $4 million in first-year retail sales, Karen earned only a royalty percentage and had limited control over the brand’s direction. When the licensing business began to decline, she learned e-commerce, sourced her own inventory, and launched Super Blanky on Amazon with two SKUs. The brand generated approximately $75,000 in its first five months, reached $2.2 million in sales last year, and is now projected to more than double that revenue.

The conversation also explores Karen’s approach to building a team around complementary strengths. Her creativity and product-development experience are balanced by Jack’s background in data science, economics, and competitive sports. As he learns PPC, inventory management, and Amazon operations, Jack is gaining real-world experience while helping the family business become more data-driven. Karen also discusses simplifying her brand identity, tracking every major business change, investing in education, and keeping essential talent inside the company.

With TikTok, Shopify, new products, and an eventual exit on the horizon, Karen is deliberately building Super Blanky with room for its next owner to grow. Her journey proves that an idea does not need to begin with a perfect business plan. It can begin with one thoughtful gift, one problem worth solving, and the courage to keep learning until that small idea becomes something far bigger.
In episode 766 of the Serious Sellers Podcast, Bradley, Karen, and Jack discuss:
00:00 - Introduction
00:50 - Meet Karen Bonnici And Jack Lustig
05:14 - The Idea Behind Super Blanky
07:18 - From Handmade Blankets To A Patented Product
08:15 - Licensing The Product For Major Retailers
11:23 - Taking Control Of The Brand
13:20 - Launching And Scaling On Amazon
16:08 - Bringing Jack Into The Family Business
19:26 - Reaching $2.2 Million In Annual Sales
19:55 - Expanding To TikTok And Shopify
24:10 - Strategies That Helped The Business Grow
31:34 - Preparing The Company For An Eventual Exit
35 min
September 14#765 - She Made $1M Without Selling on Amazon
Kickstarter rejected her product, but she built the same product into a million-dollar brand. Learn how viral videos and founder-led content transformed an overlooked pain point into success.
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► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How to Sell on Amazon: https://h10.me/ft
What happens when a failed nursing student, experienced e-commerce marketer, and new mother transforms a personal frustration into a million-dollar brand? In this episode, Bradley Sutton speaks with Kate Bray, founder of Reb Relief, about the unconventional journey that led her from Amazon advertising and agency leadership to creating a product inspired by her postpartum experience. After building and testing her own prototype, Kate posted a seven-second TikTok video that went viral and a second video helped her collect approximately 1,500 email sign-ups before producing a single unit.

Her launch nearly collapsed when Kickstarter rejected the product just three days before the campaign was scheduled to begin. Instead of walking away, Kate turned the rejection into a powerful marketing hook and moved the launch to Shopify. Through preorders, a local credit-union loan, and investments from strategic advisors, she raised enough to fund a $60,000 initial purchase order. Despite spending most of her career in the Amazon ecosystem, Kate has yet to launch Reb Relief on Amazon because the brand has remained consistently sold out through Shopify.

Kate also reveals the strategies behind the company’s rapid growth. She invested early in a utility patent and professional product development, positioned Reb Relief inside an underserved blue-ocean category, and used the taboo surrounding period pain as a marketing advantage. Founder-led videos continue to outperform traditional user-generated content, while an appearance on *The Drew Barrymore Show* created stronger results when repurposed as credibility-building creative in Meta ads. She also uses Helium 10 to study keyword demand, validate new product ideas, and determine which brand extensions offer the greatest potential.
After surpassing $1 million in sales and helping approximately 14,000 customers, Kate is now preparing Reb Relief for its next chapter: brick-and-mortar retail. Her goal is to see the brand carried by major retailers such as Target, CVS, or Walmart and eventually become the defining name in its category. Her story is a reminder that meaningful businesses are not built by avoiding failure; they are built by turning rejection, uncertainty, and overlooked problems into opportunities worth pursuing.
In episode 765 of the Serious Sellers Podcast, Bradley and Kate discuss:
00:00 - Introduction
01:24 - Kate’s Unconventional Journey Into E-Commerce
05:54 - How Seven Seconds Can Change Your Life
08:32 - Turning A Postpartum Struggle Into A Product
09:44 - Viral Videos Validate Demand Before The Launch
11:05 - Building Reb Relief With An Abundance Mindset
12:06 - Turning Kickstarter Rejection Into 1,500 Preorders
14:47 - Why Reb Relief Has Not Entered Amazon
18:02 - Protecting A Blue-Ocean Product From Competitors
20:28 - The Real Value Of National Media Exposure
22:01 - Founder-Led Content Drives Most Shopify Sales
25:32 - Using Helium 10 To Validate Product Ideas
27:35 - Retail Ambitions And The Impact Of 14,000 Customers
33 min
September 07#764 - TikTok, AI, and a $3M Soap Brand
What do homemade soap, TikTok creators, AI automation, and old-school catalogs have in common? Discover how two sellers use them to build and grow multimillion-dollar e-commerce brands.
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► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to turn a homemade product into a multimillion-dollar brand? In this episode, Bradley Sutton speaks with Joe McCutcheon, founder of Carolina Castile Soap, and Marc Messer from Advanced Bionutritionals. Together, they reveal how product differentiation, creator partnerships, AI-powered systems, and even old-school direct mail can produce remarkable results in today’s e-commerce world.

Joe began making soap for his cleaning company before testing it on eBay and eventually launching on Amazon. After years of reinvesting his profits and producing batches from his kitchen and garage, he grew Carolina Castile Soap from $1.8 million last year toward a projected $3 million this year. Joe explains how professional packaging, distinctive scents, Helium 10 research, and a community of TikTok creators helped the brand stand apart. Today, approximately 70% of its revenue comes from Amazon, while TikTok Shop has become both a profitable channel and a source of additional Amazon demand.

Marc shares a very different path to growth at Advanced Bionutritionals, a primarily direct-to-consumer company generating between $30 million and $50 million annually. He breaks down the company’s marketing-first product launch process, multichannel profitability analysis, and use of AI to create SOPs, forecast inventory, analyze real-time data, and generate dozens of advertising variations within minutes. He also explains why long-form direct mail still works for the right demographic and why brands need a proven sales message, sufficient cash flow, and patience before testing it.
Whether you are making your first product at home or managing tens of millions of dollars across multiple channels, the principles remain the same: understand your customers, create something worth remembering, and build systems that give your best people room to grow. Success rarely comes from following the crowd. It comes from remaining curious, acting on what you learn, and having the courage to build the brand your customers will never want to leave.
In episode 764 of the Serious Sellers Podcast, Bradley, Joe, and Marc discuss:
00:00 - Introduction
02:09 - Cleaning Business Inspires A Homemade Soap Brand
05:10 - Growing Revenue From $1.8 Million To $3 Million
07:30 - Balancing Amazon Sales With Profitable TikTok Growth
09:28 - Using Helium 10 To Research New Products
12:28 - Better Packaging And Scents Transform The Brand
16:18 - Building A TikTok Creator Community Beyond Samples
21:57 - Mark’s Multichannel And Marketing-First Growth Strategy
27:18 - Using AI To Improve Operations And Forecasting
33:29 - Scaling Creative Testing With AI-Generated Ad Variations
35:27 - Who Should Consider Traditional Direct Mail Marketing
38:28 - Building Customer Loyalty And A 70% Reorder Rate
41 min
August 31#763 - One Review Crushed His Amazon Brand
One Amazon review helped destroy a brand and led to bankruptcy. Discover how its owner rebuilt his life and earned up to $28K a month in TikTok Shop commissions after losing everything.
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► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft

Paul Baron returns to the Serious Sellers Podcast to share one of the most candid stories ever featured on the show. After entering e-commerce in 2015, Paul and his wife launched a reusable baby swim diaper on the first-ever Prime Day. Their Amazon brand eventually approached $1 million in annual sales, leading them to turn down a potential exit in hopes of building an even more valuable business.

Everything changed when COVID disrupted the swimming industry, and a damaging one-star review accused the company of shipping a used swim diaper through Amazon FBA. The review accumulated hundreds of helpful votes, while listing attacks, incorrect adult-product classifications, rising freight costs, and a delayed container caused the company to miss its peak season. A $500,000 EIDL loan intended to accelerate growth only intensified the financial pressure, eventually leaving Paul and his wife with bankruptcy as their best path forward.
Paul also opens up about the emotional consequences of losing the business and the danger of tying an entrepreneur’s identity to revenue, recognition, and public success. With support from his family, friends, and a mental health professional, he began confronting the problems he had avoided and redefining what success meant. That recovery eventually created space for an unexpected new chapter as a TikTok Shop creator.
After earning only $3 during his first three months, Paul learned how to combine powerful hooks, clear product keywords, compelling scripts, and consistent content. His commissions eventually reached approximately $28,000 in one month, with one day generating around $8,000. Now known as @realdadreviews on TikTok, Paul proves that losing one business does not mean losing your future. Sometimes the end of one dream becomes the beginning of a stronger, healthier, and more meaningful one.
In episode 763 of the Serious Sellers Podcast, Bradley and Paul discuss:
00:00 - Introduction
03:30 - How Paul Entered The Amazon Business
06:08 - Nearly $1 Million And The Growth Trap
07:54 - Why Paul Chose Not To Sell
09:51 - COVID And The Review That Changed Everything
12:43 - Listing Attacks And A Costly Shipping Crisis
14:28 - The $500,000 Loan Used To Force Growth
16:47 - Public Exposure Reveals The Full Debt Crisis
19:06 - Choosing Bankruptcy And Beginning A Mental Recovery
23:18 - Paul Starts His New TikTok Chapter
24:05 - Cracking TikTok Hooks, Keywords, And Content Indexing
25:26 - TikTok Commissions Climb To $28,000 Monthly
30:52 - Paul’s Beginner Roadmap For TikTok Shop Creators
40 min
August 24#762 - Scaling a $4 Million Dollar Brand On Amazon
How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.

► Watch the Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft

What happens when a decades-old industrial business starts treating Amazon like a serious growth channel? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Angie Mosqueda from Stardust, a company aiming for roughly $4 million in Amazon sales this year. What began as a traditional B2B business selling industrial products through distributors has evolved into a sophisticated Amazon operation with high-ticket products, business pricing, PPC clicks that can reach $20 or more, and even a six-figure-per-month product.

But one of Stardust's biggest opportunities didn't come from a new keyword or advertising campaign. Through persistent networking at Amazon events and leveraging its business certifications, the company eventually became a preferred seller to Amazon itself—meaning Amazon warehouses can now purchase Stardust products. The company also became a preferred seller for Chicago Public Schools through Amazon Business. Angie explains how these opportunities took roughly a year and a half of networking, follow-ups, and navigating Amazon's programs, showing why sellers shouldn't overlook certifications, Amazon Business, or simply getting in the room with the right people.

Angie also shares why Stardust recently moved its Amazon advertising away from outside agencies and brought PPC management in-house using Helium 10 Ads. While the account's overall numbers previously looked healthy, getting closer to the data exposed wasted spend hiding underneath those top-level metrics. She also explains how she's using Helium 10 Audience to validate creative decisions and the Helium 10 MCP with Claude to analyze bids, identify opportunities, make changes, and learn Amazon advertising as she goes.

Bradley wraps up the episode with a live Cerebro deep dive into Stardust's top-selling spill kit, revealing how sellers can identify their real competitors, compare relative organic rank, uncover keyword gaps, and study historical advertising and BSR trends. Instead of guessing what might move the needle, sellers can reverse-engineer what changed when a competitor's sales and rankings improved. Stardust may already be approaching $4 million on Amazon, but this episode proves an important lesson: no matter how established your business becomes, there's always another layer of opportunity hiding in the data.
In episode 762 of the Serious Sellers Podcast, Bradley and Angie discuss:
00:00 - Introduction
03:37 - Taking A Legacy B2B Brand Online
06:30 - Why Their PPC Clicks Cost $20+
09:02 - Launching New Products On Amazon
11:49 - Becoming A Supplier To Amazon Warehouses
13:16 - Unlocking Amazon Business Preferred Seller Programs
15:39 - Certifications And Networking With Amazon
16:23 - Bringing Amazon PPC Management In-House
17:34 - Using Helium 10 Audience And AI
19:11 - Managing Amazon Ads With MCP
22:49 - Bradley's Live Cerebro Competitor Analysis
33:50 - Reverse-Engineering Competitor Growth Strategies
39 min
August 17#761 - The E-Commerce Brand Doing $10M a Month
How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft\

What does it take to go from building a steady Amazon business to helping scale a brand past $10 million in a single month? In this episode, Bradley Sutton travels to Tallinn, Estonia to catch up with Ranno Tasane, the entrepreneur behind Jungle Powders and a partner in Spot Minders. Ranno shares how his journey started with print-on-demand before moving into Amazon FBA, where Jungle Powders eventually grew into a multimillion-dollar brand despite expensive sourcing and increasing competition.

But the biggest story is Spot Minders. The Apple Find My-certified tracking brand began on Shopify before Ranno joined the team to lead the Amazon side of the business. One of the biggest factors behind its explosive growth has been speed and creative volume. The team produces around 150 unique creatives every week, then tests multiple hooks and angles for each one—resulting in roughly 600 to 700 ad uploads per week. That relentless testing helped the company go from its first $1 million month to its first $10+ million month roughly a year later.
Ranno also breaks down how Shopify, Meta, and Amazon work together instead of competing against each other. Globally, Shopify accounts for the majority of Spot Minders' sales, while the demand generated through Meta advertising creates spillover traffic and branded searches on Amazon. Their Amazon strategy includes aggressively defending branded keywords, bidding heavily on major terms such as wallet trackers, and sometimes accepting break-even or even unprofitable PPC when winning the placement benefits the larger business. New products are also launched on Shopify first and typically tested for two to three months before inventory is sent to Amazon.
Perhaps the biggest lesson from Ranno's journey isn't a specific PPC tactic or advertising hack—it's the mindset behind the growth. He credits much of Spot Minders' success to working with partners who think just as big, or bigger, than he does. After reaching $1 million a month, the team's response wasn't to celebrate the finish line; it was to start talking about $10 million, then $30 million or $40 million. For Amazon sellers who have spent years mastering the marketplace, this episode is a reminder that the next level of growth may come from looking beyond Amazon, testing faster, surrounding yourself with ambitious people, and refusing to put an artificial ceiling on what's possible.
In episode 761 of the Serious Sellers Podcast, Bradley and Ranno discuss:
00:00 - Introduction
02:05 - Ranno's E-Commerce Journey Begins
05:10 - Growing Jungle Powders On Amazon
07:17 - Competing With Unique Local Products
11:20 - How Spot Minders Got Started
13:50 - Reaching A $10M Revenue Month
16:12 - Producing Hundreds Of Weekly Ad Creatives
17:45 - Shopify Versus Amazon Sales Breakdown
18:32 - Balancing Amazon And Shopify Profitability
22:46 - Aggressively Dominating Amazon PPC Keywords
25:18 - Launching On Shopify Before Amazon
30:01 - Why Your Business Partners Matter
31:45 - Thinking Beyond The Amazon Ecosystem
31 min
August 10#760 - Taking a $500M Brand to Amazon
How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales.
► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales.

Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important.
Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon’s massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category.
The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line.
In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss:
00:00 - Introduction
02:28 - From Diplomacy To E-Commerce
04:43 - Launching And Exiting His Amazon Brand
06:54 - Scaling Solo Stove On Amazon
08:41 - Building A Massive Flooring Brand Online
11:13 - Expanding Beyond Direct-To-Consumer
15:28 - How The Flooring Sample Funnel Works
18:31 - Bringing High-Ticket Flooring To Amazon
23:12 - Stop Being Just An Amazon Brand
24:11 - Building Your Website, Email, And SMS
27:53 - Using Helium 10 For Market Sizing
30:17 - Using AI To Amplify Your Team
33:16 - The Effort-Impact Scorecard Strategy
35 min

About Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

From the publisher's feed

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.