In this TACoS Tuesday episode, Bradley and Destaney Wishon discuss different Amazon advertising strategies, campaign types, how to measure Share of Voice, and more.

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Join us for an enlightening TACoS Tuesday discussion on Amazon Advertising Strategies for Success with our expert guest, Destaney Wishon, CEO at BTR Media. Together, we explore advanced techniques to elevate your advertising game on Amazon. We unpack essential tools like the Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP), as well as campaign segmentation strategies. We also highlight the significance of understanding the time gap between clicks and purchases, shedding light on common misconceptions about dayparting Amazon ads. With insights from Amazon Marketing Stream data, we provide actionable strategies to optimize your advertising efforts, ensuring you can effectively apply these techniques to your business.

As we move forward, we focus on maximizing Amazon ad type expansion, emphasizing the competitive edge gained by utilizing unique ad formats such as sponsored brand and display ads. Destaney shares insights into the effectiveness and costs associated with sponsored brand videos, particularly on mobile platforms. We also address audience experiences with video ad performance, clarify targeting options, and explore the potential overlap in ad real estate. Our conversation also covers optimizing these ad types for conversions, offering strategies to combine various ad formats for enhanced conversion rates and discussing creative content's role in driving success.

Finally, we highlight the importance of understanding Share of Voice on Amazon, a crucial metric for both large and small brands. We discuss how tools like Helium 10’s Share of Voice tool can provide valuable insights into brand positioning relative to competitors, helping inform strategic investment decisions. We explore organic versus paid presence and the impact of owning more "real estate" on Amazon's search pages. Our session wraps up with an overview of best practices for utilizing brand metrics and share of voice tools, offering guidance on campaign management, bid strategies, and maximizing profitability. Don't miss this opportunity to refine your Amazon PPC strategies with insights from our engaging conversation with Destaney.

In episode 637 of the Serious Sellers Podcast, Bradley and Destaney discuss:

In this episode, we've got a couple of representatives from Amazon who work in a department that has now made it available for all sellers to quickly produce and upload 3D renderings of your products.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could transform your Amazon listings with the power of 3D technology? Join us for an insightful episode of the Serious Sellers Podcast where we explore this very possibility with Leon Tsivin and Chris Anderson from Amazon's Visual Innovation Team. These trailblazers are reshaping the e-commerce landscape by introducing Amazon sellers to groundbreaking advancements in 3D product renderings. Discover how these new interactive models, a leap beyond traditional 360-degree spin files, are set to enhance customer experience and boost purchase confidence, leading to a more engaging shopping journey.

Leon and Chris share their expertise on the evolution of 3D imaging, taking us through its fascinating journey from augmented reality furniture features to virtual try-ons for eyewear and shoes. Get an insider's look at the technical process behind creating these compelling models, from constructing the geometry to the final lighting touches. This episode also demystifies how customers can now explore products in a more immersive way, and how sellers can capitalize on these advances to gain a competitive edge on Amazon.

In the final part of our discussion, we dive into the practicalities of creating and managing 3D models on Amazon. Leon and Chris explain how sellers can utilize Amazon's mobile scanning tool to create free 3D models of their product using just a smartphone. We also cover important aspects like the submission and review process, device compatibility, and options for sellers without physical products ready. By the end of this episode, you'll understand not only the technicalities but also the strategic advantages of integrating 3D models into your Amazon listings, ultimately empowering your brand's presence in the fast-paced world of e-commerce. Don't miss this opportunity to learn from the visionaries at the forefront of visual innovation.

In episode 636 of the Serious Sellers Podcast, Bradley, Chris, and Leon discuss:

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today’s episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

UPS announces major cutback in Amazon relationship

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley’s personal success with the "Meat Resting Blanket" to the specifics of navigating Amazon's algorithm, this episode has strategies that can elevate your Amazon-selling game.

Join me as Bradley walks you through the power-packed features of Helium 10. We’ll explore niche markets that are ripe for the picking and how to harness the potential of Amazon's brand analytics. You'll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it’s about mastering the art of listening to what the market is quietly whispering.

Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10’s Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon's AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025.

In episode 635 of the Serious Sellers Podcast, Bradley talks about:

In this episode, learn Bradley’s top 10 all-time money-making strategies that you can't do with any other tool outside of Helium 10. Including one strategy adding $5K profit from a product selling just 5 units a day!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join Bradley as he shares his top 10 unique money-making strategies exclusively available to Helium 10 users. These strategies, often overlooked by the average Amazon seller, are designed to provide a competitive edge and significantly boost your profits. He shares how one particular strategy added over $5,000 in profit for a product selling just five units a day. By comparing Helium 10's functionalities with other Amazon tools out there, Bradley highlights the potential for substantial gains by utilizing features available to Helium 10 users. This episode is packed with insights into lesser-known techniques that can supercharge your Amazon business for maximum profitability, even during off-peak times.

Listen in as Bradley reveals advanced Amazon product research techniques using Helium 10's tools that can revolutionize your approach to analyzing product performance and keyword effectiveness. Discover how to leverage the historical Cerebro feature to track high-performing seasonal products currently out of stock and understand what drove their sales during their peak season. We also dive into Amazon Brand Analytics tools inside Helium 10 to streamline the process of identifying top-clicked keywords for seasonal products. By analyzing a broader date range, you can uncover a comprehensive list of keywords that led to significant clicks and conversions, enhancing your product's market strategy.

Finally, Bradley guides you through strategies to determine if your product is indexed for a keyword on Amazon. Learn how the Index Checker tool can efficiently identify which specific keywords are preventing a product from being indexed for certain phrases. He also explores the importance of understanding shifts in keyword ranks and how these shifts can explain changes in sales performance. With insights into optimizing packaging size for immediate savings. This is a look at 10 strategies most Amazon sellers and Helium 10 users overlook, this episode offers a comprehensive guide to maximizing your profits and refining your Amazon-selling and e-commerce strategy using Helium 10.

In episode 634 of the Serious Sellers Podcast, Bradley talks about:

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Shop Drops Dropshipping

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne's deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior.

Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10’s Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon's ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts.

Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you're working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story.

In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss:

In this episode, an Amazon seller shares how creating products to save his dog launched his brand, leading to Amazon featuring his inspiring story on its website.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an inspiring conversation with Santiago Gelvez of PetCultures.com, a Colombian-born entrepreneur whose heartwarming journey to save his dog Tango sparked an innovative adventure in the pet product industry. Santiago's transition from a career with giants like Procter & Gamble and PepsiCo to founding a thriving e-commerce brand is a riveting tale of passion and perseverance. Discover how a personal crisis and a collaboration with a veterinarian friend led to the creation of a groundbreaking pet probiotic that not only improved Tango's health but also caught Amazon's attention, turning Santiago's entrepreneurial dream into a flourishing reality.

Santiago opened up about his strategic expansion into the European market, sharing key insights into the unique challenges and opportunities he faced. Learn about his experience relocating to Europe and how it unveiled lower competition and cost per acquisition, proving crucial for growth in the pet supplement sector. Santiago emphasizes the importance of Amazon's Subscribe and Save feature, which has been instrumental in fostering customer loyalty and achieving profitability. Through his story, Santiago underscores the need for patience and strategic planning in the competitive landscape of online supplements.

Marketing is at the heart of Santiago's success, and he generously shares his strategies for brand growth. From offering enticing discounts to crafting compelling personal stories, Santiago's approach is both innovative and relatable. He discusses the power of storytelling in branding, particularly the role of his journey with Tango, and explains how workshops with industry experts like Kevin King have fueled his brand's expansion across European marketplaces. This episode is a treasure trove of advice for aspiring entrepreneurs looking to make their mark in the pet product industry and beyond.

In episode 632 of the Serious Sellers Podcast, Bradley and Santiago discuss:

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

In this episode, the author of Profit First for eCommerce Sellers shares strategies to calculate, manage finances, and ensure profitability to fund your Amazon business and lifestyle.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could dramatically enhance your e-commerce business's profitability by making a simple shift in your financial strategy? In this episode of the Serious Sellers Podcast by Helium 10, we sit down with Cyndi Thomason, the mastermind behind "Profit First for E-Commerce Sellers." Cyndi opens up about the intricacies of cash flow management and the vital principle of paying yourself first, a step often neglected by Amazon sellers. Drawing from her extensive experience at Books Keep, Cyndi provides an in-depth analysis of the current e-commerce landscape, highlighting an intriguing scenario where revenues are climbing, yet gross profits dwindle due to rising costs. 

We unravel the secrets of proactive financial planning, diving into the innovative use of multiple bank accounts to streamline your business finances. By establishing separate accounts for operating expenses, inventory, and profits, you can achieve a crystal-clear view of your cash flow and tackle the unique hurdles of inventory management. Cyndi guides us through the practicalities of this method, emphasizing the importance of setting aside funds for future inventory needs in the ever-changing market conditions.

As we dive deeper, the conversation shifts to the transformative "Profit First" model. Cyndi passionately advocates for entrepreneurs to reward themselves with regular profit distributions, likening this practice to the enjoyment of dividends from stocks. This not only celebrates success but also builds financial discipline. We also explore strategies for funding inventory and product development while keeping operational expenses in check. From understanding the nuances of real revenue to maintaining a healthy balance for taxes and owner pay, Cyndi equips us with essential tools for sustainable business growth and personal financial well-being.

In episode 631 of the Serious Sellers Podcast, Carrie, Kevin, and Cyndi discuss: