Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Are you ready for Black Friday and Cyber Monday? In this episode, we’ve compiled strategies from 13 sellers to get their top tips for getting the most sales possible during Q4.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Join us in this episode, as we unpack actionable strategies to amplify your sales during Black Friday, Cyber Week, and throughout the bustling Q4. Listen in as we glean insights from over 13 seasoned e-commerce sellers who share their top tactics for success during Black Friday, Cyber Monday, and beyond. Discover quick-hitting tips like incorporating festive elements into product images and crafting high-quality videos to boost conversion rates. We'll also explore creative promotional events such as a five-day Black Friday series with unique daily offers and the significance of leveraging various holidays for marketing opportunities. These actionable strategies aim to help you transform every day of Q4 into a sales triumph.

The episode further explores methods for Amazon ranking success, where we highlight the importance of coupon codes and strategic advertising budget adjustments to optimize visibility and conversions. With insights into Amazon's Lightning Deals and seven-day deals, we dive into the power of long-tail keywords and the impact of Amazon Marketing Cloud on customer journey tracking. Additionally, learn about the efficacy of sponsored display ads and retargeting strategies, emphasizing the importance of building audiences of high-intent shoppers. We'll also discuss how to optimize search query strategies using brand analytics and past performance data for a successful Black Friday. Tune in to equip yourself with a comprehensive toolkit for boosting your sales performance during the holiday season.

In episode 616 of the Serious Sellers Podcast, we talk about:

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

Bradley Sutton:

Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing.

Bradley Sutton:

We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits.

Bradley Sutton:

So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive.

Bradley Sutton:

Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central.

Bradley Sutton:

We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you.

Bradley Sutton:

In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces.

Bradley Sutton:

The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio?

Bradley Sutton:

I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that.

Bradley Sutton:

This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate partners, including Amazon, Walmart, target, Rakuten, impact, et cetera, et cetera, even Temu, and they're going to be able to add these links to the actual post. It says with this new integration, product links show up at the top of a post comment section, reducing the number of steps a shopper has to take to navigate to a creator's recommended products. Now this, potentially, is huge Game-changing, I should say I don't use that term lightly.

Bradley Sutton:

Something to be game-changing has to change the game. Right now, the game is influencers absolutely promote products, but how many of them drop off customers because they don't want to click on their bio? Try and find the link, and let me just figure it out now. Forget it, you know, or maybe they'll search for it, right? But imagine if, right at the top of the post, they could actually click with one click and go right to the Amazon listing. That's just going to open up a lot of affiliate marketing potential for TikTok influencers and we Amazon sellers. It's going to help us out too. And then, you know, who knows, maybe Instagram might follow and that would be pretty big as well.

Bradley Sutton:

But right now, all just speculation, because this is just a beta test that TikTok is doing, going back to the Amazon platform, an announcement by them and says and Amazon announces the launch of Rufus in beta across Europe. So Rufus has been now for us here in the US, for consumers in the US, for a while. They launched in UK in September. Now it's going to be available in Germany, France, Italy and Spain. So you know, for those who, for whatever reason, have not been using the Amazon app or maybe you are in one of those countries you've never seen it. You know, rufus is this AI assistant that allows consumers to like ask questions about the reviews or, you know, talk about different topics, what are different types of running shoes. It's almost like searching Google, doing your product research for what kind of product you're looking for, without having to go to Google. You're doing it all on Amazon. So now this is going to come up in Italy, Spain and those other marketplaces I talked about. I have not seen any huge changes in the way people shop here in the States yet. I've tried it before and, as with many things with AI, it doesn't work that great yet, but I think the possibilities are kind of endless for this. As the algorithm and the AI learns, it could theoretically have an impactful effect on sellers, how consumers find their products, how they can read the reviews, etc. So keep an eye on anything Rufus related, regardless of which marketplace it's in Going to Amazon advertising.

Bradley Sutton:

Now an announcement from Amazon says sponsored brand forecasting for impressions and clicks is now available in the advertising console. So this new feature it says it provides forecasts of impressions and clicks based on your campaign settings. Basically, this means it's forecasts of impressions and clicks based on your campaign settings. Basically, this means it's an estimate of the number of times your ad is going to be displayed and it's going to forecast the number of clicks, or the estimate the number of times your ad will be clicked. Makes sense, right, and so this was not available before for sponsored brand ads. It also mentions hey, this is not a guarantee of actual performance. If the forecast is 100 clicks, it doesn't mean that, hey, you're going to get 100 clicks. It's just a forecast based on historical campaigns with similar budgets according to Amazon. So take a look at that, if you have access to that, when you're setting up your sponsored brand campaign.

Bradley Sutton:

Next article is just a general one from Payments.com campaign. Next article is just a general one from payments.com says e-commerce growth outpaces general retail sales and hits 15.6% All right. So, again, a shift towards paying online through computers, mobile devices, remains firmly entrenched. E-commerce sales hit $288 billion $388 billion a 2.2% increase, and is up 7.5% since last year. Other news in this report says hey, Walmart’s got some momentum. It says Walmart reported that e-commerce sales in the United States surged by 22% in the most recent quarter, but Walmart said that their e-commerce marketplace sales were 42% higher. All right, so that's pretty impressive increases from Walmart.

Bradley Sutton:

Going back to Amazon advertising DSP, amazon DSP launches contextual keyword targeting for US, uk, Canada and Australia. All right, so this is pretty interesting. So now, before, if you were doing DSP, you can target category or product retail based approaches. But now you can put something in. The example that they give here is, you can put something like 4th of July, right, and now, when you hit 4th of July, it's going to give you contextual keywords based on that Right. So, so that's going to be interesting. So that's going to be interesting.

Bradley Sutton:

We've talked about contextual search, meaning that, hey, you might show up for keywords that aren't necessarily that you're indexed for, right, like 4th of July. What would come up? Maybe like 4th of July outfit women. Maybe you don't have the word outfit for whatever reason, in your listing, right? But you know, if you're, contextual, search means that somebody could search for the July outfit women and your product would show up, right, because it's. It's kind of like say, hey, they're probably looking for this and even though this product is not indexed as keyword, let's go ahead and show it. Now, this means that with DSP, you can just target, like, like a season or a general theme or something, and it's going to show you to a lot of keywords that you cannot manually target with like keyword targeting ads, because normally if you target a keyword that is not in your listing or that you're not indexed for, amazon's not going to give you impressions for it. So, those of you who use DSP, this could be pretty cool. Let me know if you've gotten into that, all right.

Bradley Sutton:

Next up, let's go with our training tip of the week, and it's actually kind of like an exercise I want you guys to do and kind of like a study that is going to give you guys some confidence. And this is about sales estimation, right. So I want you guys to take your product and look in to what your actual sales were. You know, either using Helium 10 profits or maybe your business reports for the last 30 days, through yesterday, all right, not through today and then compare it to the Helium 10 numbers, even down to the child level. Because remember, as Kerry announced last week, you can now see estimates in x-ray for products. Before, if you had a red, blue and green product you were looking at on Amazon, part of variation, Helium 10, like other tools, would just show you the same exact number for each of those and what it meant was hey, this is what overall you're selling. Remember now, Helium 10, just like Kerry said last week in the buzz, it's showing at the child level. So it'll say, hey, red sold 50 units, the blue sold 23, and the green 17, whatever, right, so check your sales versus that.

Bradley Sutton:

And then if you're wondering, hey, who's got the most accurate sales data? Is it Helium 10? Is it tools like Jungle Scout or Data dive, which uses Jungle Scout information? Or maybe I don't need Helium 10 10, I don't need Jungle Scout, I'll just use the amazon bought in the past month metric, right? Well, I did a deep dive, guys, uh, into this in this blog, and you can see this blog at h10.me/h10sales. You can watch a video, uh, or. Or look at this, this document, and we did a deep study with over 29,000 listings that we had actual sales on, and basically you know, long story short, you guys should read this whole blog or watch a video so you can understand the science behind this. Helium 10 had an 89.59% accuracy rate, basically 90% accurate. Jungle Scout had 60%. You couldn't even compare the Amazon one because, remember, amazon is so limited with what it shows, just 50 plus 100 plus 500 plus 1000 plus, so there's just so many numbers in between that the accuracy is just kind of off the charts, bad, as it were, because it's not showing you exact estimate. So, anyways, in this case study, we just pretty much compared Helium 10 and Jungle Scout, since we couldn't really compare the Amazon bot in the past metric. It was just so far off. So make sure to check this out.

Bradley Sutton:

And then, at the end of this, I actually did a live case study, all right. So I did a live case study during this video where I took products that I actually have access to the Seller Central account on, and so watch the video, because what I did was instead of just like saying, guys, all right, believe me that our data science team did this. You know, like I've always said that you know, if we came out with a report like that, you guys would probably just take it with a grain of salt. Like, of course, Helium 10, data scientists are going to show information that shows Helium 10 is the most accurate. But no, guys, I did a live case study right when you can even see the timestamp on my computer so that you know, you could see I wasn't trying to like edit stuff out or fake, uh, do fake things. But I did it over like 30, 40 products across three different accounts, um, and showed uh, when jungle scout was more accurate, when Amazon was more accurate, when Helium 10 was more accurate, and I had very similar results. As a matter of fact, let me just show them to you.

Bradley Sutton:

The Amazon bot metric only had five estimates out of these 37 that I tested. Helium 10 had 34 out of 37 estimates, including the child items. Jungle Scout had only 21 out of 37. The Amazon bot metric was the most accurate of the three estimates Only one time out of the 37 ASINs. Jungle Scout was the most accurate four out of the 37 ASINs and Helium 10 was the most accurate for 28 out of 37. All right, the biggest that Amazon was off was 72% off. The biggest Jungle Scout was off was 650% off. The biggest Helium 10 was off was only 50%, and that was when it was like we said three. It was actually two or something like that But anyways, watch this video, h10.me/sales and then do the exercise. Guys, take your own sales and then compare it, um, and then see how close the sales are. So we did this just to make sure that, hey, uh, some, some sellers are like wondering how much can I trust Helium 10 sales numbers that I see in Xray, Black Box, et cetera. You can trust it a lot. All right, everybody. That's it for this week's Weekly Buzz. Thank you for tuning in. Make sure to tune in next week to see what's buzzing.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales.

How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth.

Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces.

In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss:

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free.

Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie.

Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions.

This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels.

In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers.

Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America.

Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability.

Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights.

In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss:

• 00:00 - Unique Strategies for E-Commerce Sellers

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic.

Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process. 

Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For those launching new products or looking to refresh existing campaigns, the AI-driven approach offers a strategic edge. Experienced sellers can also benefit from resetting underperforming campaigns, with the AI making gradual optimizations to improve ACoS over time. With clear steps to set up your AI-managed campaigns, you'll be equipped to start seeing results in about 60 days.

Discover advanced strategies for Amazon PPC campaign management, including manual campaign creation and custom bid rules using Adtomic. By leveraging tools like negative matching and target audits, you'll learn how to prevent wasted spending and enhance campaign performance. We'll discuss how to make campaigns communicate with each other to maximize visibility and explore the intricacies of bid strategy management, ensuring your campaigns are both efficient and effective. Whether you're an Amazon advertising novice or an experienced seller, this episode provides the strategies you need to elevate your Amazon PPC game.

In episode 612 of the Serious Sellers Podcast, Bradley discusses:

• 00:00 - Amazon Seller Strategy Masterclass: Adtomic

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:48 - Amazon Coupon Update

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Bradley Sutton:

New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.

Bradley Sutton:

Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.

Bradley Sutton:

Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.

Bradley Sutton:

Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.

Bradley Sutton:

Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.

Bradley Sutton:

Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.

Bradley Sutton:

Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.

Bradley Sutton:

It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.

Bradley Sutton:

Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.

Bradley Sutton:

You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.

Bradley Sutton:

All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.

Bradley Sutton:

All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.

Bradley Sutton:

Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?

Bradley Sutton:

Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.

Bradley Sutton:

And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?

Bradley Sutton:

The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.

Bradley Sutton:

Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.

Bradley Sutton:

Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

Do you need help scaling your business? Maybe you're considering hiring a virtual assistant (VA). In this episode, our expert guest will discuss everything you need to know before hiring your first remote employee.

Are you feeling overwhelmed with the growing demands of your e-commerce business? Join us as we chat with Gilad Freimann, Founder and CEO of VAA Philippines, an expert in training and hiring virtual assistants (VAs) from the Philippines for Amazon sellers. Discover the transformative benefits of hiring remote employees to handle tasks like customer service, Amazon PPC management, and inventory handling. By outsourcing these routine tasks, you can free up valuable time and energy to focus on strategic business growth. Learn when it's the right time to consider bringing on a VA to ensure you don’t miss out on growth opportunities and can maintain flexibility in your business operations.

Explore effective hiring strategies for virtual assistants, especially when you're unsure about transitioning from traditional in-person roles to remote positions. We'll share insights into what makes a successful long-term hire, emphasizing the importance of focusing on candidates' personalities and commitment rather than just their resumes. Understand the challenges that Amazon sellers face as their businesses expand, such as time constraints and the need for outsourcing. Listen in as we highlight the growing trend of employing social media VAs to enhance online presence and the increasing need for specialized roles in the dynamic world of e-commerce.

Finally, we take a closer look at the unique advantages of hiring Filipino VAs, shedding light on cultural and business nuances that can lead to successful integration into your business. Gilad shares essential tips on bridging cultural gaps, such as understanding local customs like the 13th salary bonus, to foster a positive working relationship. We also discuss the importance of hiring specialists for specific tasks, ensuring each role is filled by someone with the right skills and character. This approach not only boosts productivity but also aligns with the strengths and expertise of the VAs, leading to more successful outcomes for your business.

In episode 611 of the Serious Sellers Podcast, Bradley and Gilad discuss:

• 00:00 - Hiring Amazon Virtual Assistants for Business Scaling

In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket.

Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In today's episode, we explore the indispensable role of keyword tracking for Amazon sellers, with or without advanced tools like Helium 10. We uncover how Amazon's own features, such as Product Opportunity Explorer and Search Query Performance, can be leveraged to stay ahead, even as AI technologies evolve. Keywords continue to hold immense power in enhancing product visibility and discoverability, and we share how AI can amplify this by linking your products to relevant search terms through customer reviews and Q&A sections.

Unlock the secrets to optimizing your keyword tracking for maximum sales impact with our expert guide on Helium 10 tools like Keyword Tracker and Cerebro. We dive into the importance of understanding search query volume, ASIN impressions, and conversion rates to make data-driven decisions for boosting your advertising strategies. Learn how to select the most effective keywords to track, conduct competitor analysis to spot untapped sales opportunities, and ensure your products are visible for precise customer searches, all aimed at elevating your product's ranking on Amazon.

For those ready to automate their keyword tracking, we discuss how Helium 10's features can streamline your efforts, allowing you to keep your listings relevant without the manual hassle. From automating keyword discovery with Cerebro to visualizing performance with heat maps, we provide strategies to manage keywords efficiently across multiple products. We also delve into the strategic use of Helium 10's Atomic feature and the nuances of aggressive PPC strategies during product launches, offering seasoned insights for both new and experienced sellers in this ever-evolving marketplace.

In episode 610 of the Serious Sellers Podcast, Bradley discusses:

• 00:00 - Maximizing Keyword Tracking for Better Profits

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos