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This video breaks down how to set up your Amazon ad campaigns effectively, focusing specifically on Amazon parentage strategies. We discuss whether to advertise all child variations or just the top priority ASIN to optimize your Amazon product listing. Learn essential Amazon PPC tips and improve your overall Amazon advertising campaign performance.

Fix your Amazon ads by booking a call that helps you structure campaigns for maximum search visibility: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #EcommerceTips #VariationTargeting #ppcstrategy 

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Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Should You Advertise All Variations
00:19 - Understanding Child ASINs in a Parent Listing
01:01 - Why Targeting Relevancy Matters
01:24 - Example Using Sunflower Seeds Campaign
02:11 - Using High Relevancy Keywords
02:49 - Taking Over Search With Multiple Variations
03:49 - Segmenting Ads By Specific Keywords
04:09 - When to Use Variation Specific Campaigns
05:01 - How to Avoid Showing Irrelevant Variations
06:06 - Build Control With Variation Focused Campaigns

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers.

Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online.

Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Should You Advertise Every Variation?
00:19 - ASINs and Parentage Setup Example
01:01 - Why Targeting Strategy Matters
01:24 - Campaign Setup Using Similar Products
02:11 - High Relevancy Keyword Examples
02:49 - Why Multiple ASINs May Show at Once
03:49 - When to Segment by Keyword Specificity
04:09 - Keyword Example: Black T-Shirt Campaign
05:01 - Relevancy and Variation-Specific Targeting
06:06 - Control Your Targeting for Better Results

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.

We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.

Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu

#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller

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Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Passion is What Gets You Through the Dark Times  
01:15 - UltraPoi Founder Intro and Brand Start  
02:30 - What Is Poi and Flow Arts?  
04:40 - Learning Curve: From Hobby to Flow State  
06:00 - Pandemic Growth and Hobby Culture  
07:35 - Selling What You Know vs. Just Selling  
08:30 - The Struggles of Outsourcing Brand Understanding  
10:00 - Authenticity and Lifestyle Brands Matter  
12:00 - The Danger of Trend-Only Products  
13:30 - Real Problems Ecommerce Brands Face  
15:00 - Amazon Effects on Small Brands  
16:30 - Website vs. Amazon Balance for Brands  
17:30 - How Amazon Raised the Ecom Standard  
18:15 - The Garage Origin Story of UltraPoi  
20:00 - Customer Journey: Cheap First, Quality Next  
22:00 - Inventing Better Products as a User  
23:15 - From LED Hacking to Real Product Dev  
25:10 - Reaction at Music Festivals to Product  
27:00 - UltraPoi’s Unplanned Demand Surge  
28:10 - Starting Small With One Hero Product  
30:00 - Scaling Slowly and Building Customer Base  
31:40 - Hype Before You Launch: Tease the Product  
33:10 - Words of Wisdom for Brand Owners

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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We address an Amazon FBA Review challenge where international product reviews did not fully transfer, impacting the overall star rating and review count. This situation highlights issues related to how to get reviews on Amazon when selling across different regions. Understanding these nuances is key for any Amazon product review channel looking to maintain consistent product perception globally.

Many sellers notice rating differences when moving reviews from one Amazon marketplace to another. Vine reviews are often flagged or filtered, causing review gaps and inaccurate product ratings. Learn how review content, Amazon’s filters, and platform limitations affect Vine ratings, review removals, and brand reputation across regions.

Fix rating issues before they wreck your brand, book a strategy call with an expert today: https://bit.ly/4jMZtxu

#AmazonReviews #VineProgram #AmazonRatings #ReviewRemoval #amazonvinereviews

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Why Amazon Reviews Don’t Match Across Countries
00:37 - How AI Can Help Cross-Check Missing Reviews
01:02 - Should You Trust Vine? Honest Thoughts from a Seller
01:41 - Vine Program Went Down: What It Means for You
02:24 - Data Shows Vine Ratings Average 3.9 Stars
03:02 - Why Vine Reviews Might Hurt Your Brand
03:40 - How to Remove Unfair Amazon Reviews
04:12 - Review Removal Rules and 30-Day Limit
04:47 - Why 4.4 Stars Isn't Bad, But Under 3.8 Is Dangerous

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.

It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.

Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.

If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Amazon Ads platform changes and seller frustration
00:32 – Why missing country filters cause reporting problems
01:15 – Using the search bar to filter campaigns by country
01:53 – Viewing country-specific campaigns without switching accounts

________________________________
Follow us:
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Wondering why your Amazon ads aren’t showing or why your product image disappeared? This video explains what really happens when you change your bid and how it affects impressions. If your main image says “not available” or you're dealing with packaging issues from multiple suppliers under one SKU, here's what to check before it turns into a bigger problem.

Learn how Amazon handles bid adjustments, what to do when your main image fails to show, and how different packaging from multiple suppliers can confuse the FBA system. From troubleshooting a broken listing to understanding how bid changes impact your ad visibility, this walkthrough is built for active Amazon sellers running PPC and FBA in 2026 and beyond.

Need help troubleshooting Amazon listing or PPC issues? Work with the team at My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonSellerHelp #FBAProblems #AmazonListingIssues #MyAmazonGuy 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Does Bid Affect Ad Rank or Impressions?
00:22 - Bid Changes Explained Like Driving
01:00 - Fixing “Image Not Available” in Inventory
01:48 - How to Tell If Your Listing Is Down
02:25 - What to Do If Amazon Image Fails
02:38 - Two Suppliers, One SKU: Packaging Conflicts
03:30 - What Amazon Actually Cares About in Packaging

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.

This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance.

Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends.

If ad costs are climbing and performance feels unstable, it’s time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAdvertising #AmazonSeller #myamazonguy  #amazonppctips 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:41 – Sponsored Products Ads Outside Amazon
03:36 – Audience Bid Adjustments for Self Targeting
06:45 – Automated Bid Rules and Target Harvesting
12:33 – Major Campaign Setup Changes Sellers Miss
13:52 – Amazon Ads on TV and Streaming Platforms
15:27 – B2B Targeting for Amazon Business Buyers
17:25 – New State Taxes Impacting Amazon Ad Costs
20:08 – Amazon Marketing Cloud Access for Sellers
24:55 – Sponsored Product Video Ad Format Update
27:54 – Unified Campaign Manager and Ad Automation
29:29 – AI Prompts and Rufus Integration in Ads
32:30 – Reserve Share of Voice for Brand Keywords
35:56 – New Amazon Ads Benchmarks and Reports

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages.

Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve shopper focus.

This breakdown covers design structure, technical rules, and common mistakes sellers make when using enhanced content. It also explains why secondary images and proper formatting often matter more than adding new modules too early.

Want to watch the videos? Here are the list:

Top 10: https://www.youtube.com/watch?v=JF_0GIf9PA0&t=8s
Top 9: https://www.youtube.com/watch?v=CRar6bsCzlw&t=1s
Top 8: https://www.youtube.com/watch?v=PPwSNOPmVoE&t=3s
Top 7: https://www.youtube.com/watch?v=Jz5nF-WL4-s
Top 6: https://www.youtube.com/watch?v=OVBG9Lx0aok&t=1s
Top 5: https://www.youtube.com/watch?v=k4l9drBvQFw&t=27s
Top 4: https://www.youtube.com/watch?v=92DpEN5U1Ew&t=6s
Top 3: https://www.youtube.com/watch?v=JBc4MGBO--Q&t=9s
Top 2: https://www.youtube.com/watch?v=m45Cn7s2BZ0&t=1s
Top 1: https://www.youtube.com/watch?v=9wzxxUdu5sg&t=99s

If your listing gets traffic but not orders, it’s time to fix what shoppers actually see, get expert eyes on your pages now: https://bit.ly/4jMZtxu

#AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonSellerTips #AmazonBrandGrowth

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:05 – What premium A+ content adds to listings
00:34 – Starbursts that pull clicks on search pages
01:03 – Style name text vs product color variations
01:35 – Why video inside A+ content changes buying behavior
02:11 – Product modules that increase average order value
02:42 – Design choices vs technical rules in A+ content
03:07 – Image size mistakes that cause content suppression
03:27 – Using large grids to push competitor ads lower
04:01 – Why keywords must be added behind A+ images
04:26 – Fixing secondary images before building A+ content
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
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To continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance.

Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough breaks down how to structure Amazon campaigns using non-branded keywords, portfolio setup, and audience targeting. Learn how to create smarter PPC campaigns, build high-value audiences, and decide when to move into DSP for scale.

Struggling to scale beyond brand traffic? Get expert help to fix your ad setup and grow faster: https://bit.ly/4jMZtxu

#AmazonAdvertising #PPCstrategy #AmazonCampaignTips #SponsoredDisplay #amazondsp 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Why Competitor Campaigns Aren’t Enough
00:16 - Negating Brand Terms Too Early
00:45 - Using Portfolios for Better Ad Structure
01:27 - Creating Unbranded vs. Branded Campaigns
01:58 - Finding Targets with Cerebro
02:14 - How to Negate Keywords Correctly
02:30 - Broad Match Strategies with Top Competitors
03:13 - When to Pitch DSP
03:20 - Sponsored Display Results and ROI
03:39 - Targeting High-Value Audiences
04:05 - Retargeting with Added-to-Cart Viewers
04:19 - Bringing in New-to-Brand Customers
05:03 - Segmenting High-Value Category Buyers
05:38 - When to Scale to DSP Campaigns

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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The year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your selling on amazon operations. We'll cover how these events shaped the ecommerce business landscape, offering insights to help you navigate the ever-evolving amazon fba environment and protect your amazon seller account.

Stop guessing and get a clear plan to protect margins, ads, and brand control before the next Amazon change hits: https://bit.ly/4jMZtxu

#AmazonSeller #EcommerceNews #AmazonUpdates #OnlineSelling #MarketplaceChanges

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:43 – Amazon account hacked nightmare and $78M takeover case
02:05 – Tariffs, trade loopholes, and why overseas sellers had advantages
04:11 – Manufacturing decisions and pressure to move production
05:44 – Why sellers are freezing decisions during uncertainty
07:54 – Tariff chaos and how sellers should respond right now
10:04 – China manufacturing impact and why prices should not change yet
11:30 – Amazon refunds scandal and billion-dollar charge explained
13:21 – EU and US tariff framework and what it changes
14:35 – Amazon exits Google Shopping ads and CPC impact
17:56 – Why Amazon may not return to US shopping ads yet
18:48 – Brand registry hijacking and insider access concerns
21:13 – How brand takeovers are happening without alerts
23:20 – Amazon fee increases coming in 2026
26:16 – Profit pressure, rising costs, and seller frustration
26:36 – China seller tax reporting and leveling the market

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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