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 Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign.

In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, products, and campaign naming.

Book a call with My Amazon Guy to get help with your Amazon Ads strategy: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #SponsoredProducts #SponsoredBrands #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - New Amazon Ads Beta Feature Overview
00:23 - What Does the "Increase Conversions" Setting Do?
01:00 - Sponsored Brands Collections & Search Placement Changes
02:06 - Customizing Targets, Bids, and Campaign Names
02:45 - Amazon’s Push for Full-Funnel Marketing
03:48 - Strategic Takeaways & PPC Budget Allocation

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Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about.

Need help with an Amazon brand? Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu

#ContentCreation #ContentMarketing #BrandBuilding #VoiceOfTheCustomer #EcommerceStrategy

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps:

00:00 - Why Content Creation Feels Hard
00:56 - Every Brand Is a Content Creator
01:42 - Stay Close to Customer Problems
02:24 - Understanding Customers Before Recording
03:09 - Turn Customer Questions Into Videos
03:42 - Why CEOs Need the Voice of the Customer

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as shoppers wait for Prime Day deals.

Get the Prime Big Deal Days promotion, bid, and audience plan checked before October 6 so Q4 starts with a plan instead of expensive cleanup: https://bit.ly/4jMZtxu

#PrimeBigDealDays #AmazonSellers #AmazonPPC

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 – Prime Big Deal Days 2026 Dates and Seller Impact
0:39 – Brand Tailored Promotions for High-Intent Shoppers
1:12 – Q4 Audience Data and Amazon PPC Planning

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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 Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues.

Book a call with My Amazon Guy for help with Amazon catalog and listing issues: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonSellerCentral #AmazonListing #Ecommerce

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - Amazon Quantity Variation Update
0:22 - Single Pack vs. Multipack Display
0:42 - How to Set Unit Count and Pack Count
1:27 - 3-Variation vs. 2-Variation Setup
1:56 - 193 Affected Product Types and Next Steps

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media.

Ready to test Amazon DSP and AI ads for your brand? Book a call to build a smarter paid media plan around ChatGPT advertising: https://bit.ly/4jMZtxu

#AmazonAds #AmazonDSP #ChatGPTAds

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 – Amazon Ads ChatGPT Integration Explained
0:42 – How ChatGPT Conversational Ads Work
1:17 – Who Can Use ChatGPT Ads Through Amazon?
2:16 – Why Amazon DSP Matters for ChatGPT Ads
3:12 – What ChatGPT Ads Mean for Amazon Sellers
3:48 – Future of Amazon Shopping Inside ChatGPT

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Business advice for entrepreneurs on risk, failure, hiring, time management, AI, ecommerce, and lessons successful founders wish they knew. Successful founders share real business lessons on betting on themselves, learning from mistakes, hiring strong talent, and making better decisions. The video also covers startup growth, Amazon and ecommerce opportunities, go-to-market thinking, business exits, priorities, and founder time.

Stop paying for business lessons through wasted time and bad decisions—get an Amazon growth plan focused on what to fix, hire, or stop doing next: https://bit.ly/4jMZtxu

#BusinessAdvice #EntrepreneurAdvice #BusinessGrowth #StartupAdvice #Ecommerce

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Business Advice for Entrepreneurs: What Matters Most
00:36 - Bet on Yourself and Take the Risk
01:51 - Trust Your Gut When Business Advice Says No
03:04 - Stay Open to AI and Business Change
03:46 - Why Ecommerce Still Has Years of Growth
04:31 - Amazon Business Lessons and Market Timing
05:47 - Product Quality vs Go-to-Market Strategy
06:51 - Learn Faster and Hire Experienced Talent
08:26 - Why Experts Save Founders Time and Money
09:08 - AI, Business Failure, and Learning From Losses
10:40 - The Real Cost of the Founder Journey
11:57 - How to Prepare a Business for Sale
13:03 - Capital, Time, and Learning to Say No
14:34 - Hire Experts Instead of Doing Everything Yourself

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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 A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple audit helps show which targets should be paused, which bids should be lowered, and where ad spend needs to be cleaned up.

Stop wasted Amazon PPC spend and book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonSeller #AmazonFBA #amazonadvertising 

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 – Why Amazon PPC Is Not Set and Forget
0:35 – Using YTD Data in the Targeting Tab
1:17 – Finding Zero-Order PPC Bleeders
1:52 – Monthly PPC Cleanup: Pause or Lower Bids

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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Amazon Solution Provider Portal account termination can block agency access, client invites, and SPN visibility without warning. This video covers Amazon SPP access issues, Service Provider Network rules, domain-name concerns, support limits, and a practical account reset path. It also covers agency valuation multiples, private equity deals, EBITDA targets, cash rollovers, and why agency owners may want to protect profit.

Put the Amazon SPP problem in front of an Amazon specialist and work through a recovery plan before client access starts slipping: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonAgency #AmazonSPP #AmazonServiceProvider

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – Amazon Solution Provider Portal Account Termination
00:41 – Why Written Amazon Permission Can Still Fail
01:18 – Amazon SPP Domain and Directory Rules
02:07 – What to Do When Amazon Support Stalls
02:44 – Marketing Agency Valuation Multiples in 2026
03:27 – Private Equity Rollovers and 6x EBITDA Targets
04:04 – Why Agency Owners Should Keep More Cash

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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 Brand owners are choosing Amazon for very different reasons, and some never planned to sell there at all. In these real sales calls, sellers explain why they moved into Amazon FBA, entered the U.S. market, shifted from distribution to direct-to-consumer sales, reached more shoppers, reduced customer service work, stayed lean, and protected their products from unauthorized sellers. One seller even admits hating Amazon but stays because the money still makes sense. Watch the full video to hear why brands start selling on Amazon, what keeps them there, and how the platform fits into their long-term business plans.

Need help with Amazon sales? Talk with the My Amazon Guy team: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #SellingOnAmazon #AmazonBusiness #Ecommerce

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - Why Sellers Start and Stay on Amazon
0:40 - Expanding Into the U.S. and Direct-to-Consumer Sales
1:25 - Amazon FBA Freedom and Brand Protection
2:30 - Patient Access and Product Quality
3:02 - Easier Amazon Management and Lean Operations
3:38 - Product Demand and Amazon Retail Reach
4:15 - Partnerships and Hands-Off Amazon Management

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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A 40% Amazon margin can shrink to almost nothing once the real costs start stacking up.

In this episode of the Mad Growth podcast, Noah Wickham sits down with David Schomer, CEO of Build Grow Scale, to talk about the numbers behind profitability, smarter product choices, and lessons from launching nearly 3,000 SKUs.

The conversation covers why some products fall apart after fees, why harder-to-ship products may be worth the trouble, and where AI fits into e-commerce in 2026.

David Schomer and Build Grow Scale share more on Shopify and brand growth:
https://www.linkedin.com/in/david-schomer-b08a0a41/

Get help from My Amazon Guy to grow Amazon sales:
https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #Ecommerce #AmazonPPC #ArtificialIntelligence

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:45 - David Shommer’s Journey from M&A to E-Commerce
04:49 - Why Revenue Can Mislead E-Commerce Sellers
07:29 - The “Fail on Paper” Exercise for Product Launches
11:29 - Why Sellers Should Stop Launching “Me Too” Products
13:01 - Opportunities in Oversized and Custom Products
18:12 - How AI Is Changing E-Commerce in 2026
21:41 - AI Content vs. Real Human Content
23:51 - Will AI Replace People in E-Commerce?
26:56 - Why E-Commerce Is Just Getting Started

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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