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SEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.

Get a real review of your site’s GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rr

Need more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU

Watch these videos next:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX

Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl

Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr

Timestamps
00:00 - SEO vs GEO: What’s Changing in 2025
01:15 - Why GEO Optimization Matters for Websites
03:00 - How AI Tools Like Perplexity Use GEO Data
05:00 - FAQs and Q&A Formatting for Better Visibility
07:00 - Reddit and Wikipedia: Overindexed GEO Sources
09:00 - Top SEO Results Still Dominate GEO Rankings
11:00 - Perplexity’s Comet Browser in Real Use
13:00 - Testing SEO Results in Perplexity GEO
15:00 - What GEO Says About My Amazon Guy’s Website
17:00 - Strengths That Help Sites Rank in GEO
19:00 - Website Gaps for Better GEO Results
21:00 - Making FAQs Better for Generative Engines
23:00 - Showing Expertise and Entity Clarity on Your Site
25:00 - Is GEO Just Repackaged SEO? Maybe.
27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy
-------------------------------------------------

Follow us:
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon's AI shopping assistant now tracks user preferences, past purchases, and product questions. This new tool reads reviews, compares products, and organizes results to guide shoppers. It may affect how listings rank, but sellers shouldn't change their Amazon SEO strategies just yet.

Test if your Amazon listings are ready for AI-driven search, book a strategy call now: https://bit.ly/4jMZtxu

Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w

#AmazonAI #EcommerceTips #AmazonSellerAdvice #AmazonUpdates #amazonrufus

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Rufus Remembers Your Shopping History
01:15 - Real Example: How Many Mice Have I Bought?
02:00 - How Rufus Answers Product Questions
03:15 - Asking Rufus for Product Recommendations
04:30 - Comparison and Product Idea Tools
05:30 - Order History Becomes Personalized Search
06:30 - AI in Planning Events with Rufus
07:30 - Rufus Misses Add-to-Cart on Desktop
08:30 - Structured Output: Organized Shopping Help
09:30 - Overhyped Features vs. Real Use
10:30 - Should Amazon Sellers Worry About Rufus?
----------------------------------------------

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Amazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.

Stay ahead of Amazon’s latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxu

Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX

Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl

Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr

Timestamps
00:00 - Amazon News Recap for Sellers
00:18 - Removal of Irrelevant Variation Themes
01:37 - Amazon Pulls Out of Google Shopping Ads
02:45 - Seller Feedback Update: Star Ratings Only
04:37 - New FBA Returns and Ownership Settings
06:00 - Amazon Manufacturing Central Announcement
08:13 - Customer Reviews Transition to Voice of the Customer
-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Trademark scams are targeting Amazon sellers after filing with the USPTO. Many receive fake mail asking for a publication fee that looks official. Sellers can protect their brands by verifying trademark records directly and avoiding fake fees.

Protect your brand from scams. Get help registering your trademark the right way: https://bit.ly/4lsWHOx

Download our advanced Amazon tips and start applying strategies top sellers use to stay ahead: https://bit.ly/45snCUU

#AmazonSellers #TrademarkHelp #AmazonTips #USPTOWarning #BrandProtection

Watch these videos on YouTube:

Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

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Download our PPC guide: https://bit.ly/4lF0OYX
Download our SEO toolkit: https://bit.ly/3JyMDGo
Download our Amazon Crisis Kit (this is good to have before problem occurs): https://bit.ly/4maWHn0
Grow your brand with DTC. Book a DTC call with us: https://bit.ly/4kOz6rr

Timestamps
00:00 - Fake Trademark Fee Scam Explained
00:30 - What the Letter Looks Like
01:00 - Why It’s a Scam and How It Works
01:45 - What You Actually Need to Do
02:20 - Where to Verify Your Trademark
02:50 - How to Avoid Trademark Scams for Good

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Improved Amazon listings, campaigns, and images helped us solve major seller problems fast. Fixing ASIN issues, updating SKUs, and handling listing errors made a big difference. Getting expert support with A+ content, store pages, and ad strategy changed everything.

Stuck with your listings or just tired of Amazon headaches?

Book a call, let’s fix it: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSuspension #EcommerceHelp #AmazonListingFix #MyAmazonGuy

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rr

Timestamps
00:00 - Before Working with MAG
00:24 - Problems with a Solo Amazon Consultant
00:43 - Fast Changes After Hiring MAG
01:17 - Fixing Legacy Listing and SKU Issues
01:49 - Past Experience Getting Shut Down on Amazon
02:21 - Why It's Worth Paying for the Right Support
02:56 - Staying Involved with Your Amazon Business
03:32 - Why MAG’s Ongoing Support Matters

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Sellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior.

Losing loyal buyers to cheaper ads?

Let’s rebuild your ad game with a focused strategy, book a call: https://bit.ly/4jMZtxu

#AmazonAds #RetargetingStrategy #BrandedCampaigns #AmazonMarketing #FBAAdvertising

Watch these videos YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

-----------------------------------------------

Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYX

Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY

Timestamps
00:00 - Why Competitors Are Taking Your Buyers
00:16 - How Audience Bid Adjustments Help With Retargeting
00:45 - Setting Bid Adjustments in Self-Campaigns
01:26 - Targeting Past Customers With Precision
02:00 - Using Audiences to Control CPC and Retention
02:42 - Why Sellers Should Start Using This Right Now
----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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A shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.

Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD

#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellers

Watch these videos on YouTube:

Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

-----------------------------------------------

Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/3Hrwm5f

Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSl

Timestamps
00:00 - UPC issue explained during shipment
00:33 - Using AWD as an off-channel warehouse
01:19 - Why relabeling matters for inventory tracking
02:09 - Parentage problems with mismatched SKUs
02:55 - AWD relabeling vs. removing inventory
03:30 - Off-Amazon distribution option walkthrough
04:15 - Intercepting and relabeling inbound shipments
04:49 - Can a carrier reroute to avoid the issue?
05:30 - Options recap and final recommendations

----------------------------------------------

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Improving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.

Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks: 

Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu

#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTR

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Stop wasting ad spend, download the PPC Guide that actually drives results.https://bit.ly/4lF0OYX

Want more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSl

DTC isn’t optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rr

Don’t wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Why Click-Through Rate Matters in 2025  
01:23 - The IAP Funnel: How Sales Happen on Amazon  
02:52 - Amazon’s Real-Time CTR Data with Search Query Report  
04:44 - Traffic vs Conversion: Where Sellers Should Focus  
06:39 - CTR Case Study: High Clicks, Low Impressions  
07:52 - Fixing Low Click Share with Image Changes  
09:42 - Real Image Test with Five Agencies  
12:01 - Why Keywords Matter More Than Brand Names on Packaging  
14:00 - Finding High-Sales Keywords for Image Optimization  
16:00 - The Real Reason Your Image Isn’t Working  
18:00 - Best Practices for Supplements and Main Image CTR  
20:26 - Summary: Make Your Keyword the Focus for CTR Gains
-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Seasonal sales shifts affect every Amazon seller, especially after events like Prime Day or Q4.
If sales suddenly slow down, it’s often inventory timing, missed demand windows, or buyer behavior.
Planning for ups and downs helps sellers avoid stockouts, manage pricing, and stay ahead of competitors.

Don’t let sales dip catch you off guard. Download our Amazon crisis kit and get prepared: https://bit.ly/4maWHn0

#AmazonSales #Q4Planning #AmazonCrisisKit #SeasonalSales #amazonfba 

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

-----------------------------------------------

Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX

Traffic doesn’t drop by accident. Grab the SEO Toolkit and make sure your listings are built to last: https://bit.ly/457zjSl

If Amazon slows down, your website should pick up the slack. Book a DTC strategy call and plan your pivot: https://bit.ly/4kOz6rr

Timestamps
00:00 - The Reality of Amazon Sales Roller Coasters
00:26 - Why Sales Dip After Prime Day or Q4
01:01 - How Product Seasonality Impacts Sales
01:28 - What to Do When Sales Suddenly Slow
01:55 - Common Issues Covered in the Crisis Kit
02:30 - Managing Demand During Busy and Off Seasons
03:13 - How to Avoid Overstock After Peak Seasons
04:16 - Identifying Your Seasonal Sales Trends
05:29 - Keywords and Phrases That Match Buyer Intent
06:14 - Using Lifestyle Images for Seasonal Positioning
06:42 - Logistics Planning and FBA Deadlines
07:37 - Promotions and Coupon Planning Around Peaks
08:08 - Why Seasonality Can Be a Profit Window
08:31 - Don’t Let Competitors Outpace You
08:48 - Preparing Listings and Inventory Before Peaks
08:55 - Get the Amazon Crisis Kit
----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon has stopped spending on Google ads, and it’s causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform.

Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: https://bit.ly/4jMZtxu

Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w

#AmazonTraffic #EcommerceNews #PPCstrategy #OnlineSalesTips #AmazonAds

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

-----------------------------------------------

Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Amazon Traffic Is Dropping
00:18 - Amazon Stops Spending on Google Ads
00:43 - Did This Increase Amazon PPC Costs?
01:13 - Traffic on Amazon Down 13%
01:28 - What Brand Owners Should Do Next
01:38 - UGC on TikTok Still Works
02:04 - Is Amazon Trying to Own Customer Data?
03:00 - Speculations on Amazon’s Strategy
03:15 - Daily Amazon Updates and Final Thoughts
----------------------------------------------

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Twitter: https://hubs.ly/Q03ClRNd0
Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0

Apple Podcast: https://hubs.ly/Q03ClPSR0
Spotify: https://hubs.ly/Q03ClLQ20

Support the show