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 How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team weighs the value of Steven's involvement and what it would take to turn a $500K brand into a multimillion-dollar business.

Your brand needs more than a good product to grow. Book a call with My Amazon Guy and build a plan to turn your next growth opportunity into real sales: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – The Pitch: Becoming the Face & Building in the Open
01:11 – Breaking Down the Partnership Opportunity
02:07 – Equity vs. Labor: Structuring the Deal
03:40 – Bringing in the MAG Team for Strategic Review
05:08 – The Docuseries Strategy: Scaling Through Content
06:36 – Leveraging Athlete Relationships & College Sports
07:35 – Applying the Red Bull Marketing Playbook
08:28 – Steven Pope Deal vs. Agency Deal Dynamics
10:40 – Long-Term Vision: Capital, Cash Flow & Brand Equity
13:08 – How Behind-the-Scenes Content Drives Growth
14:45 – Field Marketing, Creatives & Next Steps

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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Ecommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website content. SEO vs AI search comes down to trusted content, structured product pages, website authority, and search ranking practices that support long-term visibility.

Your competitors are showing up on Google while your brand gets left behind. Find out what's holding back your website rankings, organic traffic, and AI search visibility with an expert SEO strategy call: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How Google SEO and AI Search Are Changing
01:17 - Ecommerce SEO in 2026 With Brandon Leibowitz
01:57 - How AI Search Is Changing Google Rankings
03:13 - How Reddit Affects AI Search Results
03:48 - Traditional SEO vs AI Search Optimization
05:02 - Ecommerce Product Schema Markup Explained
06:42 - Backlinks vs Content for Better SEO Rankings
08:36 - How to Build Quality Backlinks for Ecommerce
10:01 - Guest Podcasting for SEO Backlinks
11:36 - Google AI Overviews and AI Search Manipulation
12:37 - Black Hat SEO and Low Quality Backlinks
14:00 - Domain Authority vs Backlink Quality
15:37 - Ecommerce Category Pages and Shopify SEO
17:21 - How to Handle Google Ranking Changes
18:01 - What to Do When Google Rankings Drop

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement, and listing quality.

Stop paying for impressions that lead nowhere. Get an expert review of what's hurting Amazon PPC clicks, conversions, and sales before more ad spend goes to waste: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #AmazonCTR #AmazonFBA #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Amazon PPC Gets Impressions but No Sales
00:29 - How the Amazon ICAP Funnel Tracks Sales
00:58 - Low Amazon PPC Impressions: Bids and Keywords
01:37 - Why Amazon PPC Clicks Don't Turn Into Orders
02:14 - How Reviews and Product Images Affect Conversion
02:53 - Fix Amazon PPC Low CTR With Better Main Images
04:05 - Why 0.25% CTR Can Still Have 25% Conversion
05:05 - How to Test Amazon Product Images Against Competitors
06:15 - Why Higher CTR Can Lower Conversion Rate
07:47 - Can Amazon A+ Content Make Up for Lower Ratings

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales.

Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Q4 Customer Journey Analytics
01:00 - Four Stages of the Amazon Customer Journey
02:21 - Building Brand Awareness Before Black Friday
03:40 - Brand Search Ratio and Amazon Click-Through Rate
05:00 - Turning Product Views Into Potential Buyers
06:31 - Brand Tailored Promotions for Q4
08:01 - Targeting High-Intent Black Friday Shoppers
09:28 - New-to-Brand Sales and Repeat Customers
10:24 - Amazon Marketing Cloud Audience Targeting
11:38 - High-Value Customer Segments for Q4
13:05 - Creating AMC Audiences for Holiday Ads
14:55 - Cart Abandonment and Wish List Targeting
16:25 - New-to-Brand Customer Audiences
17:42 - Applying AMC Audiences to Ad Campaigns
19:23 - Creating Custom Audiences With AI and SQL
21:42 - Updating Amazon Marketing Cloud Audiences
22:22 - Amazon Full-Funnel Advertising Campaigns
23:18 - Sponsored Display Ads for Brand Awareness
24:48 - Sponsored Brands and Product Consideration
25:46 - Sponsored Products for Purchase Intent
27:02 - Setting Up Q4 Full-Funnel Campaigns
27:58 - Targeting Holiday Shoppers Before Black Friday

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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 What if your agency's biggest success becomes the reason a client fires you?

Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to structure contracts that make sense for both sides, and what agency owners should consider before scaling.

The conversation also covers building systems that run without constant founder involvement, finding clients through cold outreach, and deciding when to outsource versus building an in-house team.

Get expert advice on agency pricing, contracts, and growth. Book a call: https://bit.ly/43TKHis

#BusinessAutomation #AgencyGrowth #BusinessSystems #Entrepreneurship #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Automating business systems and operations
01:00 - Founder branding and long-term business growth
01:19 - Retainer vs. percentage-based agency pricing
02:29 - Outsourcing link building vs. content strategy
03:00 - Cold calling vs. cold email marketing
03:56 - Why in-house marketing systems beat outsourcing
04:30 - Email marketing platforms and deliverability issues
05:04 - How to check domain health and email blacklists
05:42 - Improving BDR outreach and testing sales processes
06:10 - When to outsource vs. build an in-house team

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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 Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on beauty listings from brands like Olay, Bliss, L'Oréal, and St. Ives. From gray backgrounds to completely different product images, these changes raise questions about Amazon's image rules and how they could affect click-through rates. Watch real examples from Amazon search results and see what these AI image tests could mean for sellers and their product listings.

Get expert help growing your Amazon sales. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonAI #AmazonListing #AmazonNews

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 – Amazon’s Unannounced AI Main Image Test
0:17 – The Irony: Breaking the Stark White Background Rule
0:43 – Live Search Examples (Olay, Bliss & L'Oréal)
1:22 – Amazon Replacing Main Images Without Permission
1:46 – Gray Gradients vs. Full Lifestyle Backdrops
2:11 – Testing Click-Through Rates (CTR) Across Beauty
2:48 – Will Gray Backgrounds Become the New Standard?
3:15 – What Sellers Need to Watch Next

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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 My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business?

In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte brand already selling over 4,000 units per month.

The discussion covers product positioning, manufacturing challenges, inventory management, and scaling in a competitive Amazon category. Scott also proposes a potential partnership with MAG, opening the door to a new opportunity.

As part of MAG's Building in the Open series, the team shares how it evaluates real business opportunities, makes strategic decisions, and approaches building an Amazon brand from the ground up.

Ready to grow your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #Ecommerce #BrandBuilding #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Building in the Open: MAG's Amazon Brand Launch
00:46 - Meeting Scott and His Supplement Business
01:46 - Selling 4,000 Units a Month and Running Out of Stock
02:20 - Manufacturing Problems and Supply Chain Decisions
03:08 - Growing an Electrolyte Brand Through College Sports
04:32 - MAG's Decision to Buy or Build an Amazon Brand
05:05 - Why Product Positioning Matters in a Competitive Market
06:35 - The Potential to Build a $100M Supplement Brand
07:11 - Evaluating the Mushroom Coffee Opportunity
08:37 - A Potential Brand Partnership With MAG
10:38 - Building in the Open and Business Transparency
11:32 - Partnership Expectations and Next Steps

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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 Amazon product images can improve CTR and conversion rates when they answer shoppers' questions.

Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image design, why mobile-friendly text matters, and how A+ Content can address buyer concerns. The video also covers how to test listing images and track conversion rates using Amazon's Manage Your Experiments.

Get expert help improving your Amazon listings and conversions. Book a call: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonListingOptimization #AmazonCTR #AmazonProductImages #AmazonFBA

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Main Image CTR Hacks and Keyword Placement
01:00 - Using Product Badges and Pack Counts to Get More Clicks
02:26 - Using Negative Reviews to Improve Listing Images
03:42 - Product Infographics and Installation Instructions
04:41 - Designing Amazon Images for Mobile Shoppers
05:51 - Addressing Customer Concerns Through Product Images
07:11 - Lifestyle Images and Eye Contact for Better Conversions
09:20 - Using A+ Content to Convert More Shoppers
11:57 - Measuring Conversion Rates and A/B Testing Amazon Images

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap.

Turn a $500 PPC guess into a focused launch plan, book a strategy call to review campaign targeting, bids, and where the next advertising dollar should go: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #AmazonProductLaunch #AmazonPPCStrategy

Want free resources? Dowload our Free Amazon guides here:

FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps 

00:00 Amazon PPC Broad Match vs. Exact Match
00:37 Is a $500 Amazon PPC Budget Enough?
01:07 When to Increase Amazon PPC Daily Budgets
01:39 Starting Amazon PPC Auto and Broad Match Campaigns
02:10 Long-Tail Amazon PPC Keywords for More Relevant Clicks
02:59 Why Broad Match Can Find Winning Search Terms
03:29 Adjusting Amazon PPC Targeting, Bids, and Budgets

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting.

Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch.

But with so many established competitors, does starting from zero still make sense?

Ready to launch or grow an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Selling Products You Believe In Matters
00:56 - Can You Still Launch an Amazon Brand in 2026?
02:10 - Declining Amazon Sellers and the New Brand Challenge
03:52 - Buying vs. Building an Amazon Brand From Scratch
05:35 - Amazon Profit Margins, Fees, and Customer Lifetime Value
08:12 - Relaunching Brands and Building Authenticity
10:31 - Finding the Right Audience for a Supplement Brand
11:53 - Why Product Knowledge Beats Chasing Trends
13:04 - Amazon Native vs. DTC: Building Brand Demand
15:03 - Branding Supplements for Everyday Consumers
17:17 - Electrolyte Powder vs. Ready-to-Drink Products
19:15 - Amazon Launch Strategy and Supplier Testing
20:54 - The Decision to Launch a New Brand From Scratch
21:05 - Packaging Design, AI, and Customer Feedback
23:16 - The $100K Amazon Brand Launch Goal
24:09 - Amazon PPC Strategy: From Sales Growth to Profit

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show