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In this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔 

Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity.

Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxu

Want to apply at My Amazon Guy? Go to myamazonguy.com/jobs

#EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - How to Run a Business After Starting One
00:26 - Hiring, Retaining, and Motivating Talent
01:11 - Equity Isn’t Always the Answer
03:05 - Equity Dilution in SaaS Explained
05:03 - Building a Team Without Gimmicks
06:40 - Burnout in Agency Model vs Corporate
08:09 - How to Help Employees Self-Regulate
09:17 - Building a Polarizing but Effective Culture
10:21 - Real Health Culture Impact on Retention
13:40 - Why Retention is Harder in Remote Work
14:10 - Retention vs Value-Based Leadership
15:04 - Motivation and the Platinum Rule
17:00 - Managing High Drive vs High Detail People
20:07 - Training Talent for Long-Term Growth
22:11 - How Other Agencies Copy Systems
24:00 - Dealing With SaaS Partnerships and Price Hikes
25:23 - Operating Internally to Avoid Bad Partnerships
27:15 - Invest Most Time With Your Best People
30:32 - Why Promoting Internally Works Best
32:02 - What Makes a Leader Stay
34:06 - Divas vs Dependable Talent
36:46 - Health-Focused Leadership Examples
39:18 - Creating Self-Sustaining Health Culture
41:25 - Mentorship and Transferring Vision
43:01 - How to Spot Diamonds in the Rough
44:44 - Culture of Teaching and Promotion
47:07 - Managing at Scale in Remote Teams
51:00 - Leadership Values for Managers
54:05 - Radical Candor vs Soft Feedback
56:02 - Set Your Culture and Stick to It
57:19 - Why You Need Respect Over Fear
58:07 - Leave a Comment and Suggest a Topic

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Kevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`.

Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu

#AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
0:00 - Why FBA Wins the Buy Box
00:41 - Using FBA and FBM Together for Best Results
01:17 - How Subscribe & Save Affects Rankings
01:50 - The Unknown Value of Repeat Orders
02:45 - Exact Match vs Phrase Negatives in PPC
03:36 - When to Use Negations in Your Campaign
04:08 - Why Meta Traffic Doesn’t Work for Amazon
05:00 - Use Performance Max Instead of Meta

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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This video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.

What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD

#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon

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Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon’s Latest Seller Tips Reviewed
00:30 - Launching a New Product: Worth Following?
01:20 - Selection Success Guide: Useful or Not?
01:50 - Free Launch Tools and Guides for Sellers
02:20 - Generating Early Reviews—Does It Really Help?
03:00 - The Truth About Amazon Vine Ratings
03:45 - Listing Optimization That Actually Matters
04:35 - CTR and Why It Drives Real Sales
05:10 - “Stay Proactive” Advice—Not Really a Tip
06:00 - Amazon and Off-Platform Engagement Explained
07:00 - Using Amazon Tools for Smarter Decisions
08:15 - Final Thoughts: What Sellers Should Focus on in 2026
09:05 - Brand Growth, Segmentation, and What’s Coming Next

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔

If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu

#AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Ads Are Hard at Every Level
00:37 - Who This Video Is For: Brands Spending $10K+
01:08 - Why Amazon Marketing Cloud Is a Must
02:26 - Advanced Audience Targeting Explained
03:46 - New to Brand vs. Remarketing Goals
05:00 - Segmenting High-Value New Customers
05:49 - Targeting Abandoned Carts with Remarketing
06:35 - How to Use DSP Exposure Data
07:45 - Full Funnel Strategy for Scaling Ad Spend
09:04 - Campaign Budget Rules Most Miss
10:27 - Fixing Budget Problems That Kill Profits
13:08 - Why 700+ Manual Campaigns Still Work
13:57 - Bulk Sheets & Reporting Are Mandatory
15:14 - Using Impression Share to Win More Sales
16:00 - The Real Funnel Thinking Behind Amazon Ads

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My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Many sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps.

Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu

#AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Feeling Lost in Business and Life
04:00 - Breaking Through Personal and Career Burnout
08:00 - Starting Over and Launching the Agency
12:00 - Choosing the Right Business Model in 2026
16:00 - Bigger Business Questions and Internal Doubt
20:00 - Lessons Learned From Failures and Mentors
24:00 - What Vehicle Should You Be Driving?
28:00 - Teaching the Next Generation of Entrepreneurs

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Having trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective.

Want to watch each videos? Here's the list:

Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4
Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3
Top 8: https://youtu.be/fXaY2xNvyzU
Top 7: https://www.youtube.com/watch?v=waPUfU-KjYg
Top 6: https://www.youtube.com/watch?v=IxPh0id95Rg
Top 5: https://www.youtube.com/watch?v=F9npOAvsQno
Top 4: https://www.youtube.com/watch?v=QuhFVVwXvYo
Top 3: https://www.youtube.com/watch?v=nAE_ro6C6sY
Top 2: https://youtu.be/Zk8xOa3E0JM
Top 1: https://youtu.be/8Od5C7BfR-Y

Fix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu

#AmazonSellers #CatalogFix #AmazonListing #sellercentral 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Common Catalog Troubles on Amazon
00:26 - Backend vs Frontend Attribute Mismatch
01:04 - Variation Tab Causing Title Errors
01:43 - UPC Code Errors and How to Fix Them
02:33 - What Impacts the Amazon Buy Box
03:15 - How to Change Legal Entity in Seller Central
04:03 - Fixing Brand Registry Not Showing in Store
04:41 - Why Best Seller Rank Disappears
05:38 - Troubleshooting Missing Secondary Images
06:27 - Carrier Central Problems with FBA Shipments
07:31 - Why Not to Use Variation Wizard for Parentage
08:22 - Using Brand Catalog Manager to Detect Hijackers

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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This video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`. 

After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth.

If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu

#AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Starting a Business but Not Growing Until Amazon
01:00 – Why Shopify Alone Wasn’t Enough
02:12 – Designing Products from Personal Experience
03:06 – The Real Struggle Behind Getting Seen Online
04:30 – How Focusing on One Product Made Growth Possible
05:46 – Scaling vs. Optimizing Product SKUs
07:03 – How Customer Demand Should Guide Your Decisions
08:07 – Using Data Correctly, Not Just Collecting It
09:28 – Understanding Consumer Behavior to Drive Sales
10:05 – Why She Switched to Amazon After Shopify Flatlined
11:03 – The Visibility Difference Between Amazon and Shopify
13:19 – Amazon Builds Trust Even Outside the Platform
14:22 – The Hardest Part of Building a Brand: Advertising
15:32 – The Truth About Facebook Ads and Real Reach
16:27 – Spending Less and Getting More Through Strategy
17:52 – Why You Don’t Need to Know Everything Yourself
19:04 – Hiring Experts to Shorten the Learning Curve
20:17 – Reframing Investment as Growth, Not Cost
21:28 – Overcoming Instant Gratification Mindset in Ecommerce
22:40 – Advertising is About Data, Not Immediate Sales
24:02 – What Tiny Tweaks Can Teach You About Your Product
26:03 – There’s No Growth Without Advertising in Today’s Market
27:02 – Trial and Error Is the Only Way to Learn What Works
28:08 – Relevancy Isn’t Just About Keywords
28:42 – Final Thoughts: What the Amazon Journey Taught Her

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Join us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐

Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about.

Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GC

Want to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu

#AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy

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Want other free resources? Dowload our Free Amazon guides here:

Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Wallet Listing Teardown Begins
00:21 - Product Looks Identical to Competitor
00:47 - Poor Main Image and Seasonal Messaging Issues
01:48 - Important Info Missing from the Listing
02:16 - Unreadable Text & Design Flaws
03:09 - What Buyers Really Care About
03:42 - It’s a Copy of the Top Seller
04:34 - Card Count and Real Use Cases
05:04 - Better Gift Messaging Ideas
06:05 - US Currency Visual Suggestion
06:28 - Know Your Audience
06:42 - Using Gemini for Better Images
07:25 - Gemini’s Output Looks More Realistic
08:24 - AI Imagery Preferences by Demographics
09:01 - Comparing AI Tools for Image Quality

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Starting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising.

Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYX

If you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide
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Want other free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Why You Need a New PPC Strategy in 2026
00:28 - What’s Inside the 2026 PPC Guide
01:06 - Pre-Launch Strategy & Keyword Research Tips
01:20 - Monthly Planner Based on Amazon’s Calendar
01:41 - Full PPC Framework and Optimization Schedule
02:09 - 10 Common PPC Mistakes to Avoid in 2026
02:15 - Pitfall 1: Amazon Discontinues Prep Services
03:07 - Pitfall 2: Rising Fulfillment and PPC Fees
03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing
04:44 - Pitfall 4: Ignoring Negative Keywords
06:03 - How to Use Negations Correctly
07:01 - Pitfall 5: Set and Forget Software Mistake
08:24 - Pitfall 6: Overlapping Campaigns Without Strategy
09:42 - Pitfall 7: Weak Sponsored Brand Ads
11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC
12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files
14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools
15:10 - Final Thoughts and 2026 PPC Success Reminder

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Attention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations.

Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu

#AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Amazon Changes Return Policy for All Sellers
00:15 – High-Value and Bulky Items No Longer Exempt
00:44 – Which Products Still Qualify for Exemptions
01:18 – Why You Should Rethink Product Sizing
02:01 – How Safety Claims Help FBM Sellers Reduce Loss
02:46 – What to Do If You’re Losing Money on Returns
03:26 – Final Tips: Avoid Return Costs and Protect Margins

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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