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Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.

Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.

Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Amazon Fee Increases Are Coming  
00:50 - Fulfillment Fee Changes by Price Tier  
02:27 - Misleading Discount Language Explained  
04:14 - High-Priced Product Fee Changes  
05:02 - Low Inventory Fee Adjustments  
06:22 - Inbound Placement Fee Increase  
08:00 - New Inbound Defect Fee: 60¢ Per Unit  
08:45 - Aged Inventory Fee Hike Explained  
10:05 - Bulky Product Fee Hits in 2026  
11:00 - New Coupon Fee Cap  
11:37 - AWD Storage and Transport Fees  
12:29 - MCF and Buy with Prime Fee Changes  
13:08 - Why “On Average” Fee Language Is Dangerous  
14:19 - Final Thoughts and Where to Get the Full Spreadsheet
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.

Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.

This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.

Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu

#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Losing the Drive to Make Content
01:36 - Why I Handed Off the YouTube Reins
03:16 - Getting Laid Off and Betting on Myself
04:53 - Starting My Amazon Guy With No Plan
06:44 - Talking With My Son About Losing
08:46 - Struggles of Being an Agency Owner
10:23 - SEO, PPC, and My YouTube Strategy
13:02 - What AI Says About My Amazon Guy
15:21 - Mina, Motivation, and Health
17:22 - MBA and Career Shifts After Setbacks
19:43 - How Asperger’s Shaped My Career Path
22:16 - From TV Reporting to Amazon SEO
25:00 - Early Amazon Days and FBA Beta
27:01 - The Rise and Fall of Aggregators
28:16 - Motivation, Doubt, and Restarting Content
30:01 - The Real Work Behind Selling on Amazon
31:01 - Teaching, Scaling, and Finding Purpose Again
32:44 - Consistency Over Everything
33:59 - Final Thoughts and Commitment to Return

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.

Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.

What You’ll Learn:

- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon
- The importance of investing in what you know and solving real customer pain points
- The challenges of navigating Amazon’s platform and how to overcome them
- Why building a brand with a strong identity can set you apart in a crowded marketplace
- The power of leveraging content and brand awareness to drive growth

If you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.

Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu

#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Cologio's Beginnings
01:10 - How Jason and Heather Got Started with Amazon
02:40 - The Transition to Private Label Products
04:10 - Overcoming the Challenges of Selling on Amazon
06:50 - The Pain Points in the Pet Industry
08:15 - The Importance of Execution and Action
10:30 - Favorite Aspects of Building a Brand
12:20 - The Creative Process Behind Cologio
14:00 - The Road to Building a Successful Pet Brand
16:10 - The Future of Cologio and Upcoming Products
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.

A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success.

What You’ll Learn:

- How to structure your Amazon ad account for better organization and clarity
- Why Amazon portfolios are key for efficient ad management
- The best practices for creating and naming campaigns and ad groups
- How to optimize your targeting strategy to avoid wasting ad spend
- How bulk file operations can make optimizations quicker and easier

If you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!

Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu

#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc 

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Introduction: Common Issues with Amazon Ads
00:14 - Why Proper Ad Account Structure Matters
00:34 - Understanding Amazon Portfolios and Their Importance
01:13 - Organizing Ads by Business Line and Product Categories
02:01 - Filtering by Portfolio and Optimizing for Specific Products
03:13 - The One Ad Group per Campaign Strategy
03:47 - Naming Campaigns Clearly for Better Management
04:08 - Managing Targets within Ad Groups
05:02 - How Amazon's Algorithm Affects Your Ad Performance
06:05 - How to Fine-Tune and Optimize Targets Over Time
07:09 - Using Bulk Files for Easier Optimization
08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.

We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process.

Topics Covered:
✔️ Amazon PPC for beginners
✔️ How to reduce ACOS on Amazon
✔️ Amazon PPC campaign optimization
✔️ Auto vs broad vs phrase vs exact for product launches
✔️ How to remove counterfeit sellers from your listing
✔️ Amazon FBA launch strategy

#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy

Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
------------------------------------------------------------------------------------------------------------

Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS:

00:00 - Should You Stop a Bleeding PPC Campaign?
00:21 - How to Handle Good Keywords in Bad Campaigns
00:52 - Why You Shouldn't Move Performing Keywords
01:23 - How Amazon Algorithm Tracks Keyword History
02:14 - Ranking Strategies for New Amazon Products
02:42 - Counterfeit Sellers Taking the Buy Box
03:36 - How to Report Knockoff Products to Amazon
04:14 - What If They’re Just Selling Cheap, Not Fake?

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts.

This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday.

What You’ll Learn

- Why Amazon Rufus price history is inaccurate
- How Rufus differs from Keepa’s price tracking
- How incorrect price history reduces conversion rates
- Why dynamic pricing may backfire under the new system
- What sellers should do to protect pricing perception

If you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples.

#AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing 

Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
------------------------------------------------------------------------------------------------------------

Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0


Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Are your Amazon sales stuck despite good performance, especially when relying on limited advertising? 

This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth.

#AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing

------------------------------------------------------------------------------------------------------------
Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu.

Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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How My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly from real clients about how My Amazon Guy has helped them navigate the complexities of selling on Amazon, from dealing with Amazon suspensions to increasing sales with expert PPC management.

At My Amazon Guy, we understand the struggles Amazon sellers face, whether it’s the frustration of seller support, dealing with suspended accounts, or managing the constant changes in the Amazon ecosystem. Our clients come to us when they’re tired of hitting dead ends, and we’re here to provide the peace of mind they need.

Stop the Amazon nightmare now, schedule a call and get expert help managing your business risks! https://bit.ly/4jMZtxu

#AmazonSellerSupport #AmazonSuspension #AmazonPPC #AmazonAds #ppcmanagement 

----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - Amazon Seller Fears in 2025: Why Business Is at Risk
00:10 - The Reality of Amazon Account Suspensions
00:23 - How Sellers Are Overcoming Amazon’s Brutal Challenges
01:04 - Client Testimonials: Why Our Clients Trust Us
02:09 - How We Handle Amazon Issues for Sellers
02:43 - The Peace of Mind That Comes with Expert Support
03:43 - How We Help Amazon Sellers Focus on Their Brand, Not the Stress

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.

Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.

⏱️ What You’ll Learn in This Amazon PPC Tutorial

✔️ How Amazon PPC decides who wins the top of search
✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display
✔️ How to set up a profitable auto campaign (step-by-step)
✔️ How to set manual targeting using broad, phrase & exact match
✔️ How to choose the right PPC keywords using Helium 10
✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history
✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work
✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)

Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 - What is Amazon PPC and how it works
01:00 - Sponsored products vs sponsored brands
02:00 - Why bidding on your own brand is powerful
03:00 - Campaign types overview
04:00 - Setting up a basic auto campaign
05:00 - Product targeting and selection
06:00 - Understanding Amazon targeting options
07:00 - Bidding strategy for new campaigns
08:00 - Placement modifiers explained
09:00 - Where your ads show up on Amazon
10:00 - Rest of search and product page placements
11:00 - How Amazon decides who shows up
12:00 - Bid adjustment strategy explained
13:00 - Top of search and bid stacking
14:00 - Relevance and data-driven ranking
15:00 - Manual targeting campaign setup
16:00 - Keyword match types: broad, phrase, exact
17:00 - Using Helium 10 for keyword research
18:00 - Choosing keywords with volume and relevance
19:00 - Starting small with 5–10 keyword targets
20:00 - Bidding tips and keyword match advice
21:00 - Down-only bidding and why it helps
22:00 - Budget strategy for new campaigns
23:00 - Final setup advice and wrap-up

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving your Amazon PPC campaigns, and using the Search Term Impression Share Report to optimize your ads effectively.

When sales are low, traffic dips, and you're facing the challenges of a competitive marketplace, it’s the perfect time to double down on keywords, optimize your bids, and refine your strategies. Noah Wickham provides actionable advice on how to improve your Amazon rankings, adjust your bids for top of search and rest of search, and how seasonal products should be handled for maximum impact during your low sales periods.

Ready to optimize your Amazon ads and boost your sales? Book a strategy call with one of our experts today and get personalized insights to grow your business! https://bit.ly/4jMZtxu

#AmazonAds #EcommerceGrowth #BlackFriday2025 #AmazonSellingTips #salesoptimization 
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 – Should you outsell your competition on keywords when sales are low to rank for keywords?
01:07 – Why are impressions recovering but sales still low during Black Friday week?
02:08 – Is it best to wait for December for better sales if Black Friday sales are poor?
05:30 – How much should I increase my product price without affecting sales momentum?
07:51 – How do I structure ads for a small niche category with limited keywords?
09:30 – How can I use the search term impression share report to optimize my campaigns?

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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show