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An ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.

Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu

#EcommerceMarketing #EcommerceSales #DTCMarketing

Want free resources? Dowload our Free Amazon guides here:

Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - Why Ecommerce Customers Leave Before Checkout
00:49 - Amazon Ads vs. Ecommerce Marketing Channels
01:43 - How the Ecommerce Marketing Funnel Works
02:10 - Building Awareness With Paid and Organic Traffic
02:41 - Moving Shoppers From Awareness to Consideration
03:10 - Using UGC and Affiliate Marketing for Sales
03:44 - Turning Website Visitors Into Paying Customers
04:29 - How Email and SMS Create Repeat Buyers
05:44 - How Customer Advocacy Drives Referral Sales
07:20 - Where New Ecommerce Brands Should Start
08:11 - Building Ads for Consideration and Conversion
09:36 - Finding Competitor Ads in Meta Ad Library
11:13 - Why Landing Pages Convert Better Than Homepages
12:57 - Testing Short and Long Ecommerce Ad Formats
14:28 - Landing Page Clicks and Ecommerce Conversion
15:56 - Choosing Text, Image, and Video Ads
16:56 - Finding Competitor Keywords for Google Ads
17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel
19:03 - How Customer Advocacy Restarts the Funnel

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Amazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.

Stop feeding keywords that never convert, schedule a PPC strategy call and get a clear plan to cut bad traffic before it drains more ad spend: https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAdvertising #AmazonSeller

Want free resources? Dowload our Free Amazon guides here:

Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - What Amazon PPC Relevancy Means
00:50 - Why Broad Keywords Send Bad Traffic
01:42 - Bad Traffic vs Bad Amazon Offer
02:19 - When to Add Negative Keywords
02:55 - How to Check Competitor Sales Velocity
03:34 - How Price and Ad Spend Affect Relevance

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Amazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product details easier to understand in search results.

Stop letting unclear product images cost clicks, get a direct listing review and a clear action plan: https://bit.ly/4jMZtxu

#AmazonMainImage #AmazonListingOptimization #amazonfba 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – How to Clarify an Amazon Main Image
00:40 – Cutting Board Keywords for Australia
01:19 – Mobile Text, Color Contrast, and Sizes
01:55 – Comparing Competing Amazon Main Images

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Amazon FBA vs FBM affects shipping costs, Prime access, Buy Box chances, customer service, and profit. This video breaks down 10 reasons many Amazon sellers choose FBA, the cases where FBM can make more sense, and why using both may be the best setup. Watch until the end to see which fulfillment method fits each type of product and business.

Still unsure whether FBA, FBM, or both is the right fit? Book a call with a My Amazon Guy expert for help choosing the best setup for the business. https://bit.ly/4jMZtxu
 
#AmazonFBA #AmazonSeller #AmazonBusiness #Ecommerce #AmazonTips

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 Amazon FBA vs FBM: Which is better for sellers? 
0:17 Why the Prime Badge is the #1 reason to use FBA 
0:54 FBA Buy Box Advantage and Featured Offer changes 
1:44 How Amazon FBA handles Customer Service for you 
2:42 FBA Shipping Times and inventory dispersion benefits 
3:27 Using Multi-Channel Fulfillment (MCF) for Shopify & TikTok 
4:32 Scaling your Amazon business with FBA logistics 
5:30 Comparing FBA vs FBM Shipping Costs at scale 
6:55 Why the Prime Badge is critical for Amazon Mobile buyers 
8:11 How FBA removes business growth obstacles 
9:34 The Amazon Trust Factor: Why customers prefer Prime 
10:44 When to use FBM: Oversized and bulky products 
11:39 FBM for slow-moving and fragile inventory 
13:14 Strategy for sellers with large fulfillment networks 
14:05 The Dual-Front System: Using FBA and FBM together


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Amazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.

Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps sellers create listings faster, and why product images can change click-through rate and sales. This video is for Amazon sellers, CPG brands, and brand owners who want better visuals, stronger packaging, and more clicks.

Improve your Amazon product images and get more clicks. https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonListing #AmazonMarketing #AmazonSales

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - The Power of AI in Amazon Listings
01:00 - Introducing Monty Desai from Pixie
01:50 - How Pixie Revolutionizes Listing Strategy
02:45 - The Massive Advantage of AI Early Adopters
05:10 - The "Free Money" of Iterative Optimization
06:50 - 5 Rules for Viral Product Packaging
07:40 - Rule 1: Why You Must "Go Dark" on Screens
09:10 - Rule 2: Simplicity and the Thumbnail Test
10:45 - Rule 3: Choosing a Unique Typeface
13:20 - Rule 4: Breaking the Category Rule (The Graza Method)
14:15 - Rule 5: Selling Identity over Product
15:50 - L'Oreal Case Study: Dominating the Aisle
16:50 - Closing Advice: Going All-In on AI

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Amazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strategy, and long-term advertising goals for Amazon sellers.

Stop wasting launch budget on guesswork, get a custom Amazon PPC strategy built around your category before your first campaign goes live: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSEO #AmazonSeller

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon PPC Launch Strategy Explained
00:09 - Research Category Average CPC
00:22 - Calculate Average Cost Per Click
00:33 - Work Backwards From Selling Price
00:42 - Target Conversion Rate for Product Launch
01:01 - Why Higher Launch ACoS Is Normal
01:15 - Recommended ACoS and TACoS Targets
01:40 - Combine PPC With Amazon SEO
01:55 - High CPC Warning for Competitive Keywords

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Amazon Featured Offer eligibility, Amazon Buy Box 2026, reseller policy, wholesaler sales, and FBA ranking changes are covered here. Learn how price, seller feedback, customer experience, stock, returns, and PPC can affect Featured Offer share. This update matters for Amazon resellers and wholesalers trying to protect sales before policy changes roll out.

Stop guessing why competitors keep taking the Buy Box, get a real Amazon account review before sales start slipping: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonBuyBox #AmazonSeller #AmazonReseller #AmazonWholesale

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Featured Offer Eligibility Update
00:35 - How Amazon Ranks Buy Box Sellers
01:29 - Why Seller Eligibility Is Changing
02:26 - Price and FBA Buy Box Factors
03:19 - Seller Feedback and Customer Experience
04:06 - Inventory, Returns, and PPC Impact
05:00 - What This Means for Resellers

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Amazon 75 character title rule changes how sellers write product titles item highlights and keyword ranking. Learn how Amazon AI title rewrites affect product listings SEO browse nodes category rank and sales history. This video explains how to move extra keywords into item highlights and protect Amazon listing traffic.

Don’t let Amazon AI rewrite your titles and bury your best keywords—get an Amazon listing review before the rule hits: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonListingOptimization #AmazonFBA #AmazonSeller #AmazonTitleOptimization

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Title Character Limit Questions
00:15 - Remove Commas to Save Title Space
00:23 - Put Main Keywords First
00:41 - Move Extra Details to Item Highlights
00:55 - Amazon AI Enforcement for Long Titles
01:22 - Amazon AI Alt Text Changes
02:03 - 75 Characters on Product Detail Pages
02:34 - Browse Node Changes and Rank Drops
02:52 - Why Category Sales History Matters
03:31 - Regaining Rank After Browse Node Changes

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In this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - The "Discount Addiction": Why brands over-rely on markdowns 
1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings 
3:10 - What "Set it and Forget it" pricing actually costs your business 
4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 
5:24 - Understanding Price Elasticity on a product level 
6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 
7:56 - Why Pricing and Ad Spend must be optimized together 
10:45 - Using Google Maps logic for retail growth 
12:40 - Case Study: Decreasing discounts to increase sales volume 
16:14 - Agentic Shopping: How AI assistants will change pricing forever 
19:17 - Long-term forecasting: Managing stock and liquidation cycles 
23:25 - Why Pricing is the #1 AI investment for Amazon sellers 
25:03 - Advice for technical founders: Marketing vs. Product


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 See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.

Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReports

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - How to Calculate CAC on Amazon 
0:42 - Navigating Amazon Business Reports 
1:10 - Units Ordered vs. Total Order Items 
2:18 - Why Amazon Repeat Purchase Data is Tricky 
3:25 Using Brand Analytics for Repeat Behavior 
4:27 Analyzing Ad Spend and Orders 
5:09 The CAC Calculation Formula 
7:48 Calculating CAC for New Customers 
8:32 Advertised CAC vs. Organic Discovery 
10:12 Using CPC and Conversion Rates for Fast Metrics 
11:50 Advanced Profit Analysis with My Amazon Guy

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

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