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Most Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.

Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR

#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellers

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB

Timestamps
00:00 - Are You Using Every Amazon Ad Type?
00:36 - Intro to Ad Types on Amazon
01:11 - Sponsored Products Overview
01:51 - Naming Ad Groups the Right Way
02:32 - Auto Campaign Setup Walkthrough
03:14 - Bidding for Close, Loose, Substitutes & Complements
05:01 - Negative Keyword & Product Targeting Explained
06:04 - Campaign Bidding Strategies Compared
08:01 - Understanding Placement Bid Adjustments
10:11 - Proper Campaign Naming Examples
12:02 - Budgeting Based on TACoS
14:04 - Automated Tasks & Bid Scheduling
14:37 - Manual Campaigns: Keyword Targeting
16:02 - Broad vs Phrase vs Exact Match Keywords
17:57 - How to Set Competitive Bids
19:04 - Product Targeting Strategies
20:50 - Why Price Matters in Product Targeting
22:04 - Sponsored Brands Overview
24:05 - Why Video Ads Perform Best
25:32 - Store vs Product Landing Pages
26:45 - Cost Controls & Keyword Targeting for Videos
28:29 - Creative Guidelines for Sponsored Brand Videos
30:12 - Sponsored Display Overview
32:02 - Choosing Targeting Types on Sponsored Display
34:46 - In-Market, Lifestyle & Remarketing Audiences
35:11 - Creative Formats for Sponsored Display
36:22 - Sponsored TV Explained (Why It’s Rarely Used)
37:11 - Recommended Budget Allocations by Campaign Type
39:08 - When to Use DSP (Link to Deeper Guide)
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.

Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy

#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

Get the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWig

Timestamps
00:00 - Amazon Keyword Bidding Options
00:30 - What Are Fixed Bids?
01:35 - When Fixed Bids Work Best
02:00 - Understanding Dynamic Bids Down Only
02:50 - Real-World Example with eBay
03:30 - What Is Up and Down Bidding?
04:20 - How Bidding Modifiers Stack Up
05:05 - Rule-Based Bidding Explained
06:10 - When to Use Rule-Based vs. Other Strategies
07:00 - Final Advice for Picking the Right Strategy

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Major update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows.

Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E

#AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTrade

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Grab your free PPC guide and stop wasting ad spend on low-converting campaigns: https://bit.ly/3GSie4Q

Get the free SEO Toolkit to improve rankings and get more clicks on your Amazon listings: https://bit.ly/3EXISZp

Feeling stuck? Book a 1-on-1 coaching call and get real answers: https://bit.ly/44uHuaR

Timestamps
00:00 - Tariff News Between US and China
00:25 - Details on Tariff Drop to 30%
01:08 - Inventory Planning Urgency for Sellers
01:57 - Why Sellers Should Act Now
02:47 - Diversifying Manufacturing Sources
03:36 - Q4 and Prime Day Inventory Strategy
04:09 - Final Thoughts on the Tariff Shift

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Changing the legal entity or tax info in Amazon Seller Central can be confusing without guidance.
This step-by-step guide shows how to update your business details correctly and avoid common issues.

Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR

#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceCompliance

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45c

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2

Timestamps
00:00 - How to Start Updating Legal Info on Amazon  
00:21 - Where to Find Account Info in Seller Central  
00:29 - Navigating to Tax Information  
00:47 - Choosing the Correct Account Type  
01:03 - Why You Should Use an LLC  
01:24 - Federal Tax Classification Options  
01:43 - Picking the Right LLC Type  
02:00 - Entering Business Name and DBA  
02:14 - Where to Add EIN (Employer ID Number)  
02:29 - Save and Submit: What Happens Next  
02:36 - Amazon Approval Timeline & Final Thoughts  
02:50 - Where to Get Help with Amazon Account Updates

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Managing 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.

Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY

#AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategy

Watch these on YouTube:

What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

You’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaR

Want better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3

Timestamps:
00:00 - The Question Agency Owners Always Ask
00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy
00:17 - Scaling Across 400 Clients and 500 Staff
00:31 - Internal Strategy Guide for New Team Members
00:43 - What’s in the Brand Strategist Playbook
01:05 - What Critical Impact Means in Advertising
01:19 - How We Train Beginners to Prioritize High-Value Tasks
01:47 - Real Examples from Our Merchandising SOP
02:12 - Final Advice on Delivering ROI for Clients
02:24 - Where to Get the Playbook
02:45 - Best ROI Comes From the Right Focus
02:55 - Final Thoughts from Kevin

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Visibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.

Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj

#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRanking

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaR

Timestamps
00:05 - What Matters Most in 2025 SEO
00:24 - Why Your Listing Title is Critical
01:00 - Understanding Amazon URL Keywords
01:44 - Changing Slugs for Google SEO
02:44 - Backend Fields You Shouldn’t Miss
03:36 - Bullet Points and SEO Phases Explained
04:59 - The Power of Brand Story for SEO
06:03 - What to Know About A+ Content Alt Text
08:16 - How Generic Keywords Work Now
09:31 - Backend Setup for Indexing
10:38 - How to Track SEO Performance with Cerebro
12:22 - Competitor Brand Keyword Risks
13:01 - Best Practices for Finding New Keywords
13:56 - Four SEO Phases Explained
15:27 - Why Organic Indexing Beats Paid Rankings
16:12 - Final SEO Advice for 2025

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Sellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There’s more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it’s not just about saving time or money.

You don’t have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O

#WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers  #EcommerceSupport

Watch these on YouTube:

What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

You’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Want better rankings on Amazon? Download our free SEO toolkit and start optimizing smarter: https://bit.ly/3RMqfud

Want better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4d7jNI8

Timestamps:
00:00 - Why Hire an Amazon Agency?  
00:16 - Deep Experience Across Many Brands  
01:14 - How Agencies Scale Faster Than Internal Teams  
02:34 - The Real Cost Difference  
03:28 - Skills and Services You Can’t Find in One Person  
03:49 - Outside Insight That Helps You Grow  
04:30 - Faster Results From Day One  
05:22 - Final Reason to Hire an Amazon Agency

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.

Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR

#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdates

Watch these videos on YouTube:

Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3

Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9
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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Download the free Amazon SEO toolkit and start fixing what’s actually holding your listings back: https://bit.ly/3ShwQwM

Timestamps
00:00 - Another Change Amazon Sellers Didn’t Ask For
00:40 - Amazon’s Survey on Two-Part Titles
01:50 - Why Titles Are Crucial for Clickthrough
02:25 - Amazon’s Plan: Split Titles and Highlights
03:05 - This Sounds Like Bullet Points
04:10 - Main Image Hack Connection
05:00 - Amazon Isn’t Listening to Sellers
06:10 - Why This Might Hurt Your Conversion Rate
07:25 - Will This Actually Help Shoppers?
08:10 - What Might Happen Next

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.

Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR

#AmazonTitleUpdate  #AmazonListingTips #TwoPartTitles #AmazonSellers

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Grab the free SEO toolkit built to get your products seen, clicked, and sold on Amazon. https://bit.ly/4lQ88Bf

Timestamps
00:00 - Amazon Testing Two Part Titles
00:35 - What Two Part Titles Look Like
01:25 - Amazon’s History with Title Limits
01:59 - Don’t Make Changes Too Early
02:34 - Amazon's Unpredictable Rule Enforcements
03:10 - Why Long Brand Names Are a Problem
03:52 - Brand Identity Doesn’t Matter to Buyers
04:35 - Being Amazon-Native is OK
05:01 - Long Titles Might Be Hidden on Mobile
05:45 - Keep Stuffing Keywords (for Now)
06:39 - Could This Change the Ranking Algorithm?
07:19 - You Don’t Really Have Title Control
07:51 - Expect Rollout Within 90 Days
08:07 - Free Consultation at MyAmazonGuy.com/book
08:43 - Personal Update from Steven Pope

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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Mixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.
Learn how simple changes to your targeting can help lower your ACoS and improve your results.

Get better results on Amazon ads. Download our PPC guide and start improving your sales.
https://bit.ly/3ScUKJS

#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTips

Watch these videos on Youtube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

Timestamps
00:00 - What’s the difference between exact, phrase, and broad match?
00:13 - Overview of targeting types with simple examples
00:30 - How “artisan soap” matches in all targeting types
00:55 - “Artisan soap for holidays” example and its limits
01:11 - Phrase mismatch: when only broad works
01:33 - Examples that don’t match any targeting type
01:51 - Why you shouldn't mix targeting types in one campaign
02:33 - Final summary of what each targeting type really means
03:06 - Targeting errors: broad matches you didn’t expect
03:45 - Quick tip: simplify Amazon ad targeting for better results

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Instagram: https://www.instagram.com/stevenpopemag/
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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